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Social media Survey

Dear Sir or Madam,

This survey is about social media and especially about Instagram. The survey is for a research why people follow companies on Instagram and social media. The survey will take about 5 minutes. I hope you can answer these questions as much as possible. Thanks in advance!

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1

How old are you?

2

Are you a man or a woman?

3

Do you have a social media account?

4

On which social media platforms are you active?

The rest of the survey is about Instagram, because the research is mainly about Instagram.

5

How many hours a day do you spend on Instagram?

6

How many followers do you have on Instagram?

7

How many people do you follow on Instagram?

8

How many pictures on average do you post every week on Instagram?

9

Do you ever use hashtags?

10

Why do you choose for certain hasttags?

11

Do you ever use hashtags to search certain posts?

12

Do you follow companies on Instagram?

13

How many companies do you follow?

14

Why would you follow a company on Instagram?

15

Did you ever buy a product after seeing (sponsored) content or an advertisment on Instagram?

16

Did you ever come across sponsored content on Instagram from companies you didn't follow?

17

Did you think the sponsored content was relevant? 1=not relevant 5= highly relevant

18

Did you think the sponsored content was entertaining? 1=not entertaining 5= highly entertaining

19

Did you ever start following a company after seeing their sponsored content?

Skil is a company that sells power tools, like chainsaws, drills, lawnmowers etc. http://www.skileurope.com/gb/en/

20

Do you know Skil?

21

Would you follow a brand that sells power/garden tools? Why? Why not?

The Instagram page of Skil: https://www.instagram.com/skil_europe/

22

Would you follow Skil?

Skil recently created the hashtag #skilhelps to show how the brand can help you during home improvement tasks.

23

Would you use this hashtag if you needed help?

Thank you for your time. Your answers are a great value for the research!

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