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My Sky - DigitasLBi Brief

Thank you for taking part. By filling out this 5-10 minute survey, you will help us obtain the very best results. We encourage you to share this survey with your friends.

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What is your age?

What is your gender?

Do you pay for a TV subscription? (Select all that apply)

Who is your subscription with? (If no subscription enter N/A)

What influences your choice in TV subscription provider? (Select all that apply)

Are you satisfied with your current TV subscription?

Roughly how many hours per week do you spend watching TV?

What factors influence your time spent watching TV? (Select all that apply)

In what ways do you watch TV? (Select all that apply)

Generally, who do you watch TV with? (Select all that apply)

Do you discuss TV programmes with other people?

How would you discuss TV with other people? (Select all that apply)

Who would you discuss TV programmes with? (Select all that apply)

What are your favourite TV genres? (Select all that apply)

Please enter examples of your favourite TV programmes

Do you watch serial TV?

Can the appearance of your favourite actors/actresses influence your TV choices?

To what extent does your mood influence your TV programme choice?

Do you use the pause/rewind/fast forward feature while watching TV?

What are your TV recording habits?

Do you find that there is a lack of space for recordings on your TV service? (Select all that apply)

How often do you find that being bored with your TV choices gives you an incentive to watch and discover new programmes?

If you have different TV viewing habits to your family/friends/partner, how do you resolve this? (Select all that apply)

Generally, do you find that your family/friends/partner have different TV preferences?

What Social Media sites do you use most frequently? (Select all that apply)

Do you own a tablet device? e.g. iPad

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