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Product Placement in USA - Bachelor thesis

Introduction:

This questionnaire is for practical part of my bachelor thesis.  Subject of research is the influence of product placement on the viewer and the awareness of the society about this subject. If you decide to help me I’ll be really thankful for your time that you have spent in order to complete the questionnaire.

Thank you very much for your time and cooperation

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Can you define the meaning of the term product placement before you start this questionnaire ?

If you don’t know what is the meaning of the term product placement, please look at the end of this questionnaire where you can find the definition.

How often do you think that you get in to the contact with this kind of advertisment ?

In which area you get into the contact with Product Placement ?

How do you feel about this kind of advertisment:

Do you notice some brands in movies ?

Please list the movies, tv series or games where you have seen product placement (please note the brands you have seen in movies)

What movie or tv show comes to your mind at first when you think about product placement ?

Do you agree with current legislative regulation of product placement in the USA ?

Do you think that product placement is used adequately ? (in meaning of quantity)

Do you think that product placement is used more outside the USA ?

Do you think that product placement is used more nowadays then in past ?

Compare product placement with classic tv spot advertisment:

Product placement (in decision making):

Your age:

General informations about you:

Sex

General informations about you:

How often do you watch on movies or tv series ?

General informations about you:

Your status:

General informations about you:

Nápověda:

Product Placement is a type of advertisment. This type of marketing communication consist of placing the real products (automobiles, electronics, clothing...) into the areas of mass entertainment media. Types of area where you can get into the contact with product placement are: Movies, TV series, Music, Games and Literature.
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