{"id":1501,"date":"2020-11-19T11:34:01","date_gmt":"2020-11-19T10:34:01","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=1501"},"modified":"2022-01-11T09:57:06","modified_gmt":"2022-01-11T08:57:06","slug":"maticova-otazka","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/typy-otazek\/maticova-otazka","title":{"rendered":"Maticov\u00e1 ot\u00e1zka v dotazn\u00edku"},"content":{"rendered":"<p>Maticov\u00e1 ot\u00e1zka (n\u011bkdy ozna\u010dovan\u00e1 jako baterie ot\u00e1zek) je n\u011bco, co m\u016f\u017ee respondent\u016fm u\u0161et\u0159it spoustu \u010dasu p\u0159i vypl\u0148ov\u00e1n\u00ed dotazn\u00edku. To znamen\u00e1, \u017ee se zv\u00fd\u0161\u00ed <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zvysovani-navratnosti-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">n\u00e1vratnost dotazn\u00edku<\/a> &#8211;&nbsp; tedy pravd\u011bpodobnost, \u017ee respondent dotazn\u00edk vypln\u00ed a\u017e dokonce a ode\u0161le.<\/p>\n<h3 data-tadv-p=\"keep\">Maticov\u00e1 ot\u00e1zka a jej\u00ed specifika<\/h3>\n<p>Maticov\u00e1 ot\u00e1zka je speci\u00e1ln\u00edm druhem uzav\u0159en\u00e9 ot\u00e1zky, kter\u00e1 na ka\u017ed\u00e9m \u0159\u00e1dku obsahuje bu\u010f vlastn\u00ed ot\u00e1zky nebo body p\u0159edot\u00e1zky, pro kter\u00e9 jsou ve sloupc\u00edch p\u0159ipraveny stejn\u00e9 odpov\u011bdi. P\u0159edot\u00e1zkou rozum\u00edme bl\u00ed\u017ee nespecifikovanou ot\u00e1zku nad samotnou bateri\u00ed ot\u00e1zek, kter\u00e1 se vztahuje k jednotliv\u00fdm bod\u016fm v n\u00ed.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5576 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Maticova-otazka-1.png\" alt=\"Maticov\u00e1 ot\u00e1zka\" width=\"1073\" height=\"679\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-1.png 1073w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-1-300x190.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-1-768x486.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-1-530x335.png 530w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" \/><\/p>\n<p>Maticov\u00e1 ot\u00e1zka je velmi variabiln\u00ed a p\u0159ehledn\u00e1 a proto p\u0159isp\u00edv\u00e1 ke zefektivn\u011bn\u00ed cel\u00e9ho dotazn\u00edku. Pom\u016f\u017ee zvl\u00e1\u0161t\u011b tam, kde je t\u0159eba popsat podobn\u00e9 oblasti zkoum\u00e1n\u00ed.<\/p>\n<h3 data-tadv-p=\"keep\">V\u00fdhody a nev\u00fdhody maticov\u00e9 ot\u00e1zky<\/h3>\n<p><\/p>\n<table class=\"mb-2rem\" style=\"height: 109px; width: 100%; border-style: none;\">\n<thead>\n<tr style=\"height: 45px;\">\n<td style=\"padding-top: 15px; height: 45px; border-style: none;\"><span style=\"color: #008000;\"><strong>V\u00fdhody<\/strong><\/span><\/td>\n<td style=\"padding-top: 15px; height: 45px; border-style: none;\"><strong><span style=\"color: #800000;\">Nev\u00fdhody<\/span><\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 64px;\">\n<td style=\"height: 64px; border-style: none;\">\n<ul>\n<li>Matice umo\u017e\u0148uje sjednotit v\u00edce podobn\u00fdch ot\u00e1zek a uspo\u0159it hodn\u011b m\u00edsta<\/li>\n<li>Matice je vn\u00edm\u00e1na respondenty jako jedna ot\u00e1zka.<\/li>\n<\/ul>\n<\/td>\n<td style=\"height: 64px; border-style: none;\">\n<ul>\n<li>P\u0159\u00edli\u0161 velk\u00e1 matice m\u016f\u017ee p\u016fsobit nep\u0159ehledn\u011b a odrad\u00ed respondenta<\/li>\n<li>V n\u011bkter\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt slo\u017eit\u00e9 naj\u00edt spole\u010dnou \u0161k\u00e1lu pro jednotliv\u00e9 za\u0159azen\u00e9 ot\u00e1zky.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>P\u0159\u00edklad v\u00fdb\u011brov\u00e9 baterie ot\u00e1zek<\/h2>\n<p>U t\u00e9to ot\u00e1zky respondent vyb\u00edr\u00e1 na ka\u017ed\u00e9m \u0159\u00e1dku pouze jednu odpov\u011b\u010f.<\/p>\n<div><img decoding=\"async\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Maticova-otazka-7.png\" alt=\"Maticov\u00e1 ot\u00e1zka\" width=\"1072\" height=\"610\"><\/div>\n<h3>P\u0159\u00edklad v\u00fd\u010dtov\u00e9 baterie ot\u00e1zek<\/h3>\n<p>Respondent m\u016f\u017ee na ka\u017ed\u00e9m \u0159\u00e1dku vybrat jednu nebo v\u00edce odpov\u011bd\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5584 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Maticova-otazka-6.png\" alt=\"Maticov\u00e1 ot\u00e1zka\" width=\"1073\" height=\"476\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-6.png 1073w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-6-300x133.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-6-768x341.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-6-540x240.png 540w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Maticova-otazka-6-530x235.png 530w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" \/><\/p>\n<h2>P\u0159\u00edklad baterie s Likertovou \u0161k\u00e1lou<\/h2>\n<p>Co je to <a title=\"Typy ot\u00e1zek 2: Likertova \u0161k\u00e1la\" href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/likertova-skala\" target=\"_blank\" rel=\"noopener noreferrer\">Likertova \u0161k\u00e1la<\/a>, se dozv\u00edte v jednom z na\u0161ich dal\u0161\u00edch \u010dl\u00e1nk\u016f. Na dal\u0161\u00edm obr\u00e1zku vid\u00edte, jak lze propojit Likertovu \u0161k\u00e1lu a maticovou ot\u00e1zku.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Maticova-otazka-9.png\" alt=\"Maticov\u00e1 ot\u00e1zka\" width=\"1084\" height=\"824\"><\/div>\n<h2>Vizualizace v\u00fdsledk\u016f baterie<\/h2>\n<p>Vyhodnocen\u00ed maticov\u00e9 ot\u00e1zky nen\u00ed v\u016fbec slo\u017eit\u00e9. Na n\u00e1sleduj\u00edc\u00edm grafu vid\u00edte p\u0159\u00edklad zobrazen\u00ed jednotliv\u00fdch odpov\u011bd\u00ed. Odpov\u011bdi jsou se\u0159azeny do jednoho grafu a daj\u00ed se lehce srovn\u00e1vat &#8211; ka\u017ed\u00fd sloupec p\u0159edstavuje jeden \u0159\u00e1dek z matice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5597 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/detail-grafu-matice.png\" alt=\"detail grafu matice\" width=\"1407\" height=\"655\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/detail-grafu-matice.png 1407w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/detail-grafu-matice-300x140.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/detail-grafu-matice-1100x512.png 1100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/detail-grafu-matice-768x358.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/detail-grafu-matice-530x247.png 530w\" sizes=\"(max-width: 1407px) 100vw, 1407px\" \/><\/p>\n<p>Z tohoto grafu je z\u0159ejm\u00e9, s ovl\u00e1d\u00e1n\u00edm auta byla velk\u00e1 \u010d\u00e1st lid\u00ed nespokojena, naopak u spot\u0159eby a pohodl\u00ed uvedlo v\u00edce lid\u00ed \u201a\u201avelmi spokojen\u2018\u2018 nebo \u201a\u201aspokojen\u2018\u2018. V Survio si m\u016f\u017eete otev\u0159\u00edt i detail grafu a pod\u00edvat se na konkr\u00e9tn\u00ed po\u010dty respondent\u016f u ka\u017ed\u00e9ho \u0159\u00e1dku a sloupce.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4574 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/survio-blog.png\" alt=\"\" width=\"173\" height=\"25\"><\/p>\n<p>Zkuste si vytvo\u0159it<a href=\"\/\/www.survio.com\/cs\"> vlastn\u00ed online dotazn\u00edk<\/a> a vyzkou\u0161ejte r\u016fzn\u00e9 <a href=\"https:\/\/www.survio.com\/cs\/blog\/category\/typy-otazek\/\" target=\"_blank\" rel=\"noopener noreferrer\">typy ot\u00e1zek<\/a>. Na na\u0161em blogu najdete i dal\u0161\u00ed zaj\u00edmav\u00e9 \u010dl\u00e1nky ke tvorb\u011b dotazn\u00edk\u016f:<\/p>\n<ul>\n<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/jak-pripravit-dotaznikove-setreni\" target=\"_blank\" rel=\"noopener noreferrer\">Jak p\u0159ipravit dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed<\/a><\/li>\n<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zvysovani-navratnosti-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">Jak zv\u00fd\u0161it n\u00e1vratnost dotazn\u00edku<\/a><\/li>\n<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/6-zpusobu-jak-sdilet-dotaznik\" target=\"_blank\" rel=\"noopener noreferrer\">Jak sd\u00edlet dotazn\u00edk s respondenty<\/a><\/li>\n<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zpetna-vazba-od-zakazniku-1-proc-se-bez-ni-neobejdete\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jak spr\u00e1vn\u011b z\u00edsk\u00e1vat zp\u011btnou vazbu<\/a><\/li>\n<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/tag\/kvantitativni-vyzkum\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seri\u00e1l o kvantitativn\u00edm v\u00fdzkumu<\/a><\/li>\n<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">a spoustu dal\u0161\u00edch!<\/a><\/li>\n<\/ul>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4809 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/10\/Survio_logo_color.png\" alt=\"Survio\" width=\"197\" height=\"48\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color.png 959w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-300x73.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-768x187.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-530x129.png 530w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Maticov\u00e1 ot\u00e1zka (n\u011bkdy ozna\u010dovan\u00e1 jako baterie ot\u00e1zek) je n\u011bco, co m\u016f\u017ee respondent\u016fm u\u0161et\u0159it spoustu \u010dasu p\u0159i vypl\u0148ov\u00e1n\u00ed dotazn\u00edku. To znamen\u00e1, \u017ee se zv\u00fd\u0161\u00ed n\u00e1vratnost dotazn\u00edku &#8211;&nbsp; tedy pravd\u011bpodobnost, \u017ee respondent dotazn\u00edk vypln\u00ed a\u017e dokonce a&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typy-otazek"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/1501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=1501"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/1501\/revisions"}],"predecessor-version":[{"id":6588,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/1501\/revisions\/6588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6587"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}