{"id":1578,"date":"2020-11-18T13:03:47","date_gmt":"2020-11-18T12:03:47","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=1578"},"modified":"2022-01-10T16:20:52","modified_gmt":"2022-01-10T15:20:52","slug":"typy-otazek-otevrene-otazky","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/typy-otazek\/otevrene-otazky","title":{"rendered":"Otev\u0159en\u00e9 ot\u00e1zky v dotazn\u00edku"},"content":{"rendered":"<p>Otev\u0159en\u00e9 ot\u00e1zky jsou p\u0159\u00edle\u017eitost\u00ed k tomu, aby se v\u00e1\u0161 respondent otev\u0159el a pomohl v\u00e1m poznat probl\u00e9m do hloubky. Nau\u010dte se otev\u0159en\u00e9 ot\u00e1zky pou\u017e\u00edvat ve spr\u00e1vn\u00e9 situaci. A\u0165 je prosp\u011b\u0161n\u00e1 jak pro v\u00e1s, kdy\u017e budete pr\u016fzkum vyhodnocovat, tak pro respondenta, aby mohl vyj\u00e1d\u0159it, co m\u00e1 na mysli.<\/p>\n<p>Tyto ot\u00e1zky maj\u00ed podobu <strong>voln\u00e9ho textov\u00e9ho pole<\/strong>, kam respondent odpov\u00edd\u00e1 <strong>textem<\/strong> nebo <strong>\u010d\u00edslic\u00ed<\/strong>. U otev\u0159en\u00fdch ot\u00e1zek nen\u00ed zapot\u0159eb\u00ed vym\u00fd\u0161let a tvo\u0159it odpov\u011bdi, co\u017e velmi <strong>usnad\u0148uje pr\u00e1ci p\u0159i tvorb\u011b<\/strong> cel\u00e9ho dotazn\u00edku.<\/p>\n<h2 data-tadv-p=\"keep\">V\u00fdhody a nev\u00fdhody otev\u0159en\u00e9 ot\u00e1zky<\/h2>\n<table style=\"height: 233px; width: 100%; border-style: none;\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 10px;\">\n<td style=\"padding-top: 30px; width: 50%; height: 10px; border-style: none;\" width=\"307\"><span style=\"color: #008000;\"><strong>V\u00fdhody<\/strong><\/span><\/td>\n<td style=\"padding-top: 30px; width: 49.8276%; height: 10px; border-style: none;\" width=\"307\"><span style=\"color: #993300;\"><strong>Nev\u00fdhody<\/strong><\/span><\/td>\n<\/tr>\n<tr style=\"height: 223px;\">\n<td style=\"padding-left: 10px; width: 50%; height: 223px; border-style: none;\" valign=\"top\" width=\"307\">\n<ul>\n<li>V\u011brn\u00e9 zachycen\u00ed respondentova pohledu na ot\u00e1zku<\/li>\n<li>Vhodn\u00e9 pro ot\u00e1zky kde nelze jasn\u011b definovat odpov\u011bdi<\/li>\n<li>Hlub\u0161\u00ed zamy\u0161len\u00ed respondenta nad ot\u00e1zkou<\/li>\n<li>Zisk origin\u00e1ln\u00edch my\u0161lenek<\/li>\n<li>Jednoduch\u00e1 tvorba ot\u00e1zek<\/li>\n<\/ul>\n<\/td>\n<td style=\"padding-left: 10px; width: 49.8276%; height: 223px; border-style: none;\" valign=\"top\" width=\"307\">\n<ul>\n<li>\u0160patn\u00e9 zpracov\u00e1n\u00ed odpov\u011bd\u00ed<\/li>\n<li>Spr\u00e1vn\u00e1 interpretace odpov\u011bdi<\/li>\n<li>Kvalita odpov\u011bd\u00ed z\u00e1vis\u00ed na vyjad\u0159ovac\u00edch schopnostech respondenta<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Otev\u0159en\u00e9 ot\u00e1zky maj\u00ed n\u011bkolik typ\u016f:<\/h2>\n<ul>\n<li>Klasick\u00e1 textov\u00e1 ot\u00e1zka<\/li>\n<li>Matice s&nbsp;textov\u00fdmi vstupy<\/li>\n<li>Test nedokon\u010den\u00fdch v\u011bt<\/li>\n<\/ul>\n<h3>1. Klasick\u00e1 textov\u00e1 ot\u00e1zka<\/h3>\n<p>Jednoduch\u00fd druh ot\u00e1zky, kter\u00fd vytvo\u0159\u00edte pomoci ot\u00e1zky s&nbsp;p\u0159idan\u00fdm polem pro textem vyj\u00e1d\u0159enou odpov\u011b\u010f.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5510 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/otevrena-otazka-1.png\" alt=\"otev\u0159en\u00e9 ot\u00e1zky\" width=\"1090\" height=\"504\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/otevrena-otazka-1.png 1090w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/otevrena-otazka-1-300x139.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/otevrena-otazka-1-768x355.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/otevrena-otazka-1-530x245.png 530w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><span style=\"font-size: inherit;\">Tato ot\u00e1zka se velmi \u010dasto vyu\u017e\u00edv\u00e1 zejm\u00e9na v moment\u011b, kdy chcete z\u00edskat nezaujat\u00e9 informace, kter\u00e9 by mohl v\u00fdb\u011br z mo\u017enost\u00ed (u uzav\u0159en\u00fdch ot\u00e1zek) ovlivnit. Tradi\u010dn\u011b se vyu\u017e\u00edv\u00e1 v p\u0159\u00edpadech, kdy chcete zn\u00e1t n\u00e1zor, pocit nebo chcete zn\u00e1t detailn\u011bj\u0161\u00ed informaci k odpov\u011bdi u uzav\u0159en\u00e9 ot\u00e1zky. Kr\u00e1sn\u00fd p\u0159\u00edklad najdete nap\u0159\u00edklad v \u010dl\u00e1nku o ot\u00e1zce <\/span><a style=\"font-size: inherit;\" href=\"\/cs\/blog\/zakaznicky-pruzkum-net-promoter-score-dale-roste-na-popularite-1-dil\/\">Net promoter score\u00ae (p\u0159e\u010dt\u011bte si o n\u011bm inspirativn\u00ed seri\u00e1l)<\/a><span style=\"font-size: inherit;\">, kter\u00e1 se t\u00e9m\u011b\u0159 v\u017edy dopl\u0148uje pr\u00e1v\u011b otev\u0159enou ot\u00e1zkou, kam mohou lid\u00e9 rozv\u00e9st svoje hodnocen\u00ed.<\/span><\/p>\n<h3>2. Baterie ot\u00e1zek<\/h3>\n<p>T\u00e9\u017e naz\u00fdvan\u00e1 i jako \u201a\u201aMatice s textov\u00fdmi vstupy\u2018\u2018. U tohoto typu ot\u00e1zky m\u00e1te mo\u017enost skloubit v\u00edce ot\u00e1zek do jedn\u00e9. Respondent vlo\u017e\u00ed textovou odpov\u011b\u010f do ka\u017ed\u00e9ho pol\u00ed\u010dka.<\/p>\n<div>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/otevrena-otazka-matice.png\" alt=\"otev\u0159en\u00e1 ot\u00e1zka matice\" width=\"1116\" height=\"635\"><\/p>\n<\/div>\n<h3>3. Test nedokon\u010den\u00fdch v\u011bt<\/h3>\n<p>Test nedokon\u010den\u00fdch v\u011bt je mutac\u00ed textov\u00e9 ot\u00e1zky. Plat\u00ed pro ni stejn\u00e1 nebo velmi podobn\u00e1 krit\u00e9ria jako pro klasickou textovou ot\u00e1zku. Vyu\u017eijete ji nap\u0159\u00edklad p\u0159i tvorb\u011b sloganu, nebo p\u0159i pot\u0159eb\u011b z\u00edskat origin\u00e1ln\u00ed p\u0159\u00edstup k&nbsp;n\u011bjak\u00e9mu probl\u00e9mu.<\/p>\n<div>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/dokonceni-vety.png\" alt=\"dokon\u010den\u00ed v\u011bty\" width=\"1098\" height=\"543\"><\/p>\n<\/div>\n<div class=\"block block-tip\"><strong>Textov\u00e9 ot\u00e1zky<\/strong> pokl\u00e1dejte pouze v&nbsp;p\u0159\u00edpad\u011b, kdy je mo\u017en\u00fd rozsah odpov\u011bd\u00ed <strong>p\u0159\u00edli\u0161 \u0161irok\u00fd.<\/strong> Pt\u00e1te-li se nap\u0159\u00edklad na p\u0159esn\u00fd v\u011bk nebo na subjektivn\u00ed n\u00e1zor respondenta, je vhodn\u00e9 ji pou\u017e\u00edt. U textov\u00e9 ot\u00e1zky tak\u00e9 hroz\u00ed cel\u00e1 \u0159ada probl\u00e9m\u016f, t\u00edm hlavn\u00edm je velk\u00e1 <strong>rozmanitost forem odpov\u011bd\u00ed<\/strong>. Proto se v\u017edy sna\u017ete do ot\u00e1zky zakomponovat i <strong>pozn\u00e1mky<\/strong>, kter\u00fdmi navedete respondenty na spr\u00e1vnou cestu, \u010d\u00edm\u017e vylou\u010d\u00edte jejich zmaten\u00ed, <strong>sn\u00ed\u017e\u00edte m\u00edru opou\u0161t\u011bn\u00ed<\/strong> dotazn\u00edku a hlavn\u011b si uleh\u010d\u00edte pr\u00e1ci p\u0159i zpracov\u00e1n\u00ed odpov\u011bd\u00ed.<\/div>\n<p>V Surviu m\u016f\u017eete nastavit omezen\u00ed textov\u00e9 odpov\u011bdi t\u0159eba na \u010d\u00edslo, datum, e-mail nebo adresu. Vyzkou\u0161ejte si to na sv\u00e9m <a href=\"\/\/www.survio.com\/cs\" target=\"_blank\" rel=\"noopener noreferrer\">vlastn\u00edm dotazn\u00edku<\/a>!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4574 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/survio-blog.png\" alt=\"\" width=\"159\" height=\"23\"><\/p>\n\n\n<p>R\u00e1di byste se dozv\u011bd\u011bli v\u00edce o dal\u0161\u00edch <a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/typy-otazek-v-dotazniku\/\" target=\"_blank\" rel=\"noopener noreferrer\">typech ot\u00e1zek<\/a>, o <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/jak-pripravit-dotaznikove-setreni\" target=\"_blank\" rel=\"noopener noreferrer\">spr\u00e1vn\u00e9 tvorb\u011b dotazn\u00edk\u016f<\/a>, o <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/6-zpusobu-jak-sdilet-dotaznik\" target=\"_blank\" rel=\"noopener noreferrer\">sd\u00edlen\u00ed dotazn\u00edku<\/a> \u010di o tom, <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zvysovani-navratnosti-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">jak nav\u00fd\u0161it n\u00e1vratnost dotazn\u00edku<\/a>? Z\u016fsta\u0148te je\u0161t\u011b na na\u0161em blogu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4809 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/10\/Survio_logo_color.png\" alt=\"Survio\" width=\"268\" height=\"65\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color.png 959w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-300x73.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-768x187.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-530x129.png 530w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Otev\u0159en\u00e9 ot\u00e1zky jsou p\u0159\u00edle\u017eitost\u00ed k tomu, aby se v\u00e1\u0161 respondent otev\u0159el a pomohl v\u00e1m poznat probl\u00e9m do hloubky. Nau\u010dte se otev\u0159en\u00e9 ot\u00e1zky pou\u017e\u00edvat ve spr\u00e1vn\u00e9 situaci. A\u0165 je prosp\u011b\u0161n\u00e1 jak pro v\u00e1s, kdy\u017e budete pr\u016fzkum&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typy-otazek"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/1578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=1578"}],"version-history":[{"count":6,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/1578\/revisions"}],"predecessor-version":[{"id":6593,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/1578\/revisions\/6593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6581"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=1578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=1578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=1578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}