{"id":24,"date":"2020-09-25T15:30:48","date_gmt":"2020-09-25T13:30:48","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=24"},"modified":"2021-09-27T16:18:10","modified_gmt":"2021-09-27T14:18:10","slug":"jak-spravne-pripravit-dotaznikove-setreni","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/jak-vytvorit-dotaznik\/jak-pripravit-dotaznikove-setreni","title":{"rendered":"Jak zpracovat dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed"},"content":{"rendered":"<p><b>Pot\u0159ebujete p\u0159ipravit spr\u00e1vn\u011b <a href=\"https:\/\/www.survio.com\/cs\/dotazniky-pruzkum-trhu\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u016fzkum trhu<\/a> nap\u0159. p\u0159i zav\u00e1d\u011bn\u00ed nov\u00e9ho v\u00fdrobku? Chcete zjistit <a href=\"https:\/\/www.survio.com\/cs\/dotazniky-spokojenosti-zakazniku\" target=\"_blank\" rel=\"noopener noreferrer\">spokojenost va\u0161ich z\u00e1kazn\u00edk\u016f<\/a> \u010di <a href=\"https:\/\/www.survio.com\/cs\/dotazniky-spokojenosti-zamestnancu\" target=\"_blank\" rel=\"noopener noreferrer\">zp\u011btnou vazbu zam\u011bstnanc\u016f<\/a>? A chcete se dozv\u011bd\u011bt, jak zpracovat dotazn\u00edk tak, aby p\u0159inesl co nejv\u00edce u\u017eitku? P\u0159i tvorb\u011b dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed je d\u016fle\u017eit\u00e9 polo\u017eit lidem (respondent\u016fm) spr\u00e1vn\u00e9 ot\u00e1zky, kter\u00e9 budou spr\u00e1vn\u011b pochopeny. A co v\u00edc, podstatn\u00e9 nen\u00ed jen odpov\u011bdi z\u00edskat, ale tak\u00e9 je dob\u0159e interpretovat.<\/b><\/p>\n<p>Na konkr\u00e9tn\u00edch p\u0159\u00edkladech v\u00e1m uk\u00e1\u017eeme, jak online dotazn\u00edk \u010di anketu spr\u00e1vn\u011b sestavit a \u010demu se zase vyhnout.<\/p>\n\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-color: #ffffff;\" colspan=\"2\">\n<h2>Co se v tomto \u010dl\u00e1nku dozv\u00edte?<\/h2>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 51.3793%; border-color: #ffffff;\">\n<ul>\n \t<li><strong>jak dotazn\u00edk strukturovat<\/strong><\/li>\n \t<li><strong>jak spr\u00e1vn\u011b formulovat ot\u00e1zky<\/strong><\/li>\n \t<li><strong>jak\u00fdch chyb se vyvarovat<\/strong><\/li>\n \t<li><strong>jak\u00e9 ot\u00e1zky v\u016fbec neza\u0159azovat<\/strong><\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 48.6207%; border-color: #ffffff;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4472\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/Jak-spr\u00e1vn\u011b-vytvo\u0159it-dotazn\u00edk-300x300.png\" alt=\"Jak zpracovat dotazn\u00edk\" width=\"232\" height=\"232\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak-spr\u00e1vn\u011b-vytvo\u0159it-dotazn\u00edk-300x300.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak-spr\u00e1vn\u011b-vytvo\u0159it-dotazn\u00edk-100x100.png 100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak-spr\u00e1vn\u011b-vytvo\u0159it-dotazn\u00edk.png 500w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Jak zpracovat dotazn\u00edk bez chyb<\/h2>\n<p><span style=\"font-weight: 400;\">Tvo\u0159\u00edte dotazn\u00edk, proto\u017ee chcete z\u00edskat data, na z\u00e1klad\u011b kter\u00fdch se budete rozhodovat a zav\u00e1d\u011bt zm\u011bny t\u0159eba ve va\u0161\u00ed firm\u011b. Takov\u00e9 zm\u011bny \u010dasto stoj\u00ed nem\u00e1lo pen\u011bz, jsou to investice, kter\u00e9 ovliv\u0148uj\u00ed budoucnost va\u0161\u00ed firmy. Chyby ud\u011blan\u00e9 p\u0159i p\u0159\u00edprav\u011b dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed mohou m\u00edt <strong>fat\u00e1ln\u00ed vliv na va\u0161e podnik\u00e1n\u00ed<\/strong>. Z\u00edsk\u00e1te-li n<\/span>ekvalitn\u00ed data nebo data nespr\u00e1vn\u011b interpretujete, dostanete se <span style=\"font-weight: 400;\">k myln\u00fdm informac\u00edm, kter\u00e9 v\u00e1s mohou nasm\u011brovat na nespr\u00e1vnou cestu.<\/span><\/p>\n<p>Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee \u0161patn\u011b navr\u017een\u00fd pr\u016fzkum:<\/p>\n\n<ul>\n \t<li class=\"first\">m\u016f\u017ee m\u00edt myln\u00e9 <strong>negativn\u00ed<\/strong> nebo <strong>myln\u00e9 pozitivn\u00ed v\u00fdsledky<\/strong>,<\/li>\n \t<li>sb\u00edr\u00e1 chybn\u00e1 nebo <strong>nerelevantn\u00ed data<\/strong>,<\/li>\n \t<li class=\"last\">vytv\u00e1\u0159\u00ed <strong>fale\u0161n\u00e9 perspektivy<\/strong>, kv\u016fli nim\u017e bude proveden\u00fd pr\u016fzkum <strong>kontraproduktivn\u00ed<\/strong>.<\/li>\n<\/ul>\n<p>Proto stoj\u00ed za to v\u011bnovat zpracov\u00e1n\u00ed dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed \u010das a \u00fasil\u00ed, aby v\u00e1m p\u0159ineslo v\u011brohodn\u00e9 podklady pro rozhodov\u00e1n\u00ed. A tato metodika dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed v\u00e1m v tom pom\u016f\u017ee.<\/p>\n<p>Dotazn\u00edk m\u016f\u017eete vytvo\u0159it r\u016fzn\u00fdmi zp\u016fsoby. P\u0159e\u010dt\u011bte si, <a href=\"https:\/\/www.survio.com\/cs\/blog\/tipy-a-triky\/online-nastroje-pro-tvorbu-dotazniku-pro-koho-jsou\" target=\"_blank\" rel=\"noopener noreferrer\">pro\u010d je online dotazn\u00edk nejefektivn\u011bj\u0161\u00ed<\/a> variantou.<\/p>\n\n<h2 data-tadv-p=\"keep\">Jak spr\u00e1vn\u011b sestavit strukturu dotazn\u00edku<\/h2>\n<p>Spr\u00e1vn\u00e1 struktura dotazn\u00edku v\u00e1m pom\u016f\u017ee ke zkvalitn\u011bn\u00ed odpov\u011bd\u00ed respondent\u016f a k <a href=\"https:\/\/www.survio.com\/cs\/blog\/serialy\/online-dotazniky-zvysovani-navratnosti-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">lep\u0161\u00ed n\u00e1vratnosti dotazn\u00edku<\/a>, proto\u017ee se respondent v dotazn\u00edku dob\u0159e zorientuje. Jak tedy spr\u00e1vn\u011b se\u0159adit ot\u00e1zky?<\/p>\n\n<h3>\u00davodn\u00ed ot\u00e1zky<\/h3>\n<p>P\u0159ipravte je pro sv\u00e9 respondenty tak, aby byly co nejv\u00edce:<\/p>\n\n<ul>\n \t<li>p\u0159\u00edjemn\u00e9<\/li>\n \t<li>zaj\u00edmav\u00e9<\/li>\n \t<li>jednoduch\u00e9.<\/li>\n<\/ul>\n<p>Ot\u00e1zky tohoto typu slou\u017e\u00ed k zaji\u0161t\u011bn\u00ed pozornosti respondent\u016f a k\u00a0pocitu lehk\u00e9 zvl\u00e1dnutelnosti cel\u00e9ho dotazn\u00edku.<\/p>\n\n<h3>Citliv\u00e1 t\u00e9mata<\/h3>\n<p>Jak zpracovat dotazn\u00edk tak, abyste respondenty neodradili citlivou ot\u00e1zkou? Ot\u00e1zky citliv\u011bj\u0161\u00edho charakteru by se m\u011bly umis\u0165ovat velice opatrn\u011b a smyslupln\u011b. V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b se neumis\u0165uj\u00ed na za\u010d\u00e1tek dotazn\u00edku, aby va\u0161e respondenty neodradily. Nejlep\u0161\u00edm \u0159e\u0161en\u00edm je stup\u0148ovat \u00farove\u0148 citliv\u00fdch ot\u00e1zek od nejm\u00e9n\u011b citliv\u00fdch po nejv\u00edce citliv\u00e9. Respondent si tak vytvo\u0159\u00ed v\u011bt\u0161\u00ed d\u016fv\u011bru a s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed vypln\u00ed cel\u00fd dotazn\u00edk.<\/p>\n<p><\/p>\n\n<div class=\"block block-example\">\n<p><strong>P\u0159\u00edklad citliv\u00e9 ot\u00e1zky:<\/strong><\/p>\n\n<ul>\n \t<li data-tadv-p=\"keep\"><em>Jak\u00e9 je Va\u0161e n\u00e1bo\u017eensk\u00e9 vyzn\u00e1n\u00ed?<\/em><\/li>\n \t<li data-tadv-p=\"keep\"><em>Podporujete finan\u010dn\u011b n\u011bjakou politickou stranu?<\/em><\/li>\n<\/ul>\n<\/div>\n<div class=\"block block-tip\"><strong>Pozn\u00e1mka:<\/strong><em> Po t\u011bchto ot\u00e1zk\u00e1c<\/em><em>h, kter\u00e9 jsou um\u00edst\u011bn\u00e9 na za\u010d\u00e1tku dotazn\u00edku, jen m\u00e1lo respondent\u016f vypln\u00ed cel\u00fd formul\u00e1\u0159. V\u017edy citliv\u00e9 ot\u00e1zky p\u0159i\u0159azujte ke kontextov\u011b souvisej\u00edc\u00edm ot\u00e1zk\u00e1m.<\/em><\/div>\n<p><span style=\"font-weight: 400;\">\u010casto se st\u00e1v\u00e1, \u017ee pro \u00fa\u010del dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed citlivou ot\u00e1zku polo\u017eit mus\u00edte. Va\u0161i respondenti nejsp\u00ed\u0161e nebudou cht\u00edt takovou ot\u00e1zku zodpov\u011bd\u011bt, <\/span>proto\u017ee p\u0159\u00edli\u0161 zasahuje<span style=\"font-weight: 400;\"> do jejich soukrom\u00ed. <strong>Typick\u00fdm p\u0159\u00edkladem takov\u00e9 ot\u00e1zky je p\u0159\u00edjem dom\u00e1cnosti.<\/strong> Paradoxn\u011b je odpov\u011b\u010f na tuto ot\u00e1zku velmi d\u016fle\u017eit\u00fdm parametrem, podle n\u011bho\u017e se v\u011bt\u0161inou hodnot\u00ed ostatn\u00ed odpov\u011bdi.<\/span><\/p>\n<p>Z tohoto d\u016fvodu je velmi vhodn\u00e9 sn\u00ed\u017eit citlivost ot\u00e1zky. Pr\u00e1v\u011b u ot\u00e1zky na p\u0159\u00edjem dom\u00e1cnosti m\u016f\u017eete citlivost ot\u00e1zky sn\u00ed\u017eit pou\u017eit\u00edm interval\u016f. A\u010d se \u010d\u00e1st informace ztrat\u00ed, \u010dasto <strong>pou\u017eit\u00edm intervalov\u00fdch ot\u00e1zek z\u00edsk\u00e1te d\u016fv\u011bryhodn\u011bj\u0161\u00ed odpov\u011b\u010f.<\/strong><\/p>\n<p>Op\u011bt si uk\u00e1\u017eeme konkr\u00e9tn\u00ed p\u0159\u00edklad.<\/p>\n<p><em>Velmi citliv\u00e1 ot\u00e1zka na p\u0159\u00edjem dom\u00e1cnosti<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4483 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem-1.png\" alt=\"Jak\u00fd je V\u00e1\u0161 m\u011bs\u00ed\u010dn\u00ed p\u0159\u00edjem - citliv\u00e1 ot\u00e1zka\" width=\"891\" height=\"208\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem-1.png 891w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem-1-300x70.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem-1-768x179.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem-1-530x124.png 530w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/p>\n<p><em>Sn\u00ed\u017een\u00ed citlivosti ot\u00e1zky pomoc\u00ed interval\u016f<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4484\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem2-1.png\" alt=\"Jak\u00fd je V\u00e1\u0161 m\u011bs\u00ed\u010dn\u00ed p\u0159\u00edjem - sn\u00ed\u017een\u00e1 citlivost ot\u00e1zky\" width=\"917\" height=\"876\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem2-1.png 917w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem2-1-300x287.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem2-1-768x734.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/Jak\u00fd-je-m\u011bs\u00ed\u010dn\u00ed-p\u0159\u00edjem2-1-530x506.png 530w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n\n<h3>Z\u00e1v\u011bre\u010dn\u00e9 ot\u00e1zky<\/h3>\n<p>Osobn\u00ed a demografick\u00e1 data respondent\u016f jako je v\u011bk, pohlav\u00ed, bydli\u0161t\u011b aj. se zpravidla umis\u0165uj\u00ed na\u00a0<strong>konec dotazn\u00edku<\/strong>. V\u00fdjime\u010dn\u011b se \u0159ad\u00ed pod ot\u00e1zky, kter\u00e9 jsou spojeny s osobn\u00edmi daty. D\u016fvod je stejn\u00fd jako u citliv\u00fdch ot\u00e1zek &#8211; nejprve mus\u00edte z\u00edskat d\u016fv\u011bru od respondenta pomoc\u00ed p\u0159\u00edjemn\u011bj\u0161\u00edch ot\u00e1zek. Respondent nejd\u0159\u00edve mus\u00ed pochopit, kam dotazn\u00edk sm\u011b\u0159uje a co zkoum\u00e1. A\u017e pak bude ochoten poskytnout osobn\u011bj\u0161\u00ed \u00fadaje.<\/p>\n<p><\/p>\n\n<div class=\"block block-tip\">\n<p><strong>Tipy k celkov\u00e9 koncepci dotazn\u00edku:<\/strong><\/p>\n<p><strong>St\u0159\u00eddejte typy ot\u00e1zek.<\/strong> Dotazn\u00edk tak bude pest\u0159ej\u0161\u00ed a l\u00e9pe vyplniteln\u00fd.<\/p>\n<p><strong>\u0158a\u010fte t\u00e9maticky podobn\u00e9 ot\u00e1zky k sob\u011b.<\/strong> Respondent tak bude v\u00edce v obraze a bude se v dotazn\u00edku l\u00e9pe orientovat.<\/p>\n\n<\/div>\n<h2>Tvo\u0159te dotazn\u00edk pro sv\u00e9 respondenty<\/h2>\n<p>Pokud pot\u0159ebujete\u00a0<a title=\"Chci si vytvo\u0159it skv\u011bl\u00fd dotazn\u00edk\" href=\"https:\/\/www.survio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">vytvo\u0159it skv\u011bl\u00fd dotazn\u00edk<\/a>, m\u011bli byste se dr\u017eet skute\u010dnosti, \u017ee dotazn\u00edk netvo\u0159\u00edte pro sebe, ale pro respondenty. Pokud chcete, aby byla jeho n\u00e1vratnost co nejvy\u0161\u0161\u00ed, je t\u0159eba jej p\u0159izp\u016fsobit c\u00edlov\u00e9 skupin\u011b. Prvn\u00edm krokem je spr\u00e1vn\u00e1 formulace ot\u00e1zek.<\/p>\n\n<h3>Formulujte\u00a0ot\u00e1zky srozumiteln\u011b a spr\u00e1vn\u011b \u010desky<\/h3>\n<p>Bez ohledu na to, s jak\u00fdm publikem pracujete, ot\u00e1zky mus\u00ed b\u00fdt jasn\u00e9, srozumiteln\u00e9 a snadno pochopiteln\u00e9. \u00a0Usnadn\u011bte respondent\u016fm vypl\u0148ov\u00e1n\u00ed dotazn\u00edku a z\u00edsk\u00e1te tak <strong>jednozna\u010dn\u00e9 odpov\u011bdi.<\/strong><\/p>\n\n<ul>\n \t<li>Pi\u0161te ot\u00e1zky v<strong> jednoduch\u00fdch v\u011bt\u00e1ch<\/strong>. P\u0159\u00edli\u0161 slo\u017eit\u00e9 nebo rozs\u00e1hl\u00e9 odpov\u011bdi mohou respondenty zm\u00e1st nebo odradit.<\/li>\n<\/ul>\n<div class=\"block block-example\">\n<p><strong>\u0160patn\u011b:<\/strong><em> Jak\u00fd m\u00e1te pocit z\u00a0prod\u011blan\u00e9 procedury, kterou jste podstoupil\/a v\u00a0na\u0161em nov\u011b otev\u0159en\u00e9m relaxa\u010dn\u011b- mas\u00e1\u017en\u00edm centru na ulici Relaxa\u010dn\u00ed v\u00a0Praze, kter\u00e1 V\u00e1m m\u011bla pomoci od bolesti a \u00fanavy?<\/em><\/p>\n<p><strong>Dob\u0159e:<\/strong><em> Jak se c\u00edt\u00edte po absolvovan\u00e9 procedu\u0159e mas\u00e1\u017ee hlavy?<\/em><\/p>\n\n<\/div>\n<ul>\n \t<li>Vyh\u00fdbejte se nezn\u00e1m\u00fdm pojm\u016fm. Srozumiteln\u00e9 term\u00edny jsou velice d\u016fle\u017eit\u00fdm faktorem pro z\u00edsk\u00e1n\u00ed kvalitn\u00edch odpov\u011bd\u00ed. Pokud respondent n\u011bjak\u00e9mu term\u00ednu nerozum\u00ed, pravd\u011bpodobn\u011b neodpov\u00ed podle skute\u010dnosti, ale odhaduje nebo si dokonce vym\u00fd\u0161l\u00ed. Nepou\u017e\u00edvejte proto zbyte\u010dn\u011b slo\u017eit\u00e9 nebo ciz\u00ed v\u00fdrazy, kter\u00e9 respondenti nemusej\u00ed zn\u00e1t.<\/li>\n<\/ul>\n<div class=\"block block-example\">\n<p><strong>\u0160patn\u011b: <\/strong><em>Mysl\u00edte, \u017ee m\u00e1 genotyp vliv na fenotyp?<\/em><\/p>\n<p><strong>Dob\u0159e:<\/strong><em> Mysl\u00edte si, \u017ee geny ovliv\u0148uj\u00ed zevn\u011bj\u0161ek organism\u016f?<\/em><\/p>\n\n<\/div>\n<ul>\n \t<li><strong>Nepou\u017e\u00edvejte zkratky<\/strong><span style=\"font-weight: 400;\">, i kdy\u017e jsou vysv\u011btleny v \u00favodu dotazn\u00edku. Respondent si toti\u017e zkratku nezapamatuje a neust\u00e1l\u00e9 vracen\u00ed se k vysv\u011btlivk\u00e1m jej sp\u00ed\u0161e odrad\u00ed.<\/span><\/li>\n \t<li><span style=\"font-weight: 400;\">P\u0159ipravte dotazn\u00edk <strong>spr\u00e1vn\u011b \u010desky a bez chyb<\/strong>.<\/span> Sami na sob\u011b jste u\u017e jist\u011b vypozorovali, \u017ee \u010d\u00edm v\u00edce chyb a p\u0159eklep\u016f n\u011bkde vid\u00edte, t\u00edm m\u00e9n\u011b d\u016fv\u011bryhodn\u00fd pro v\u00e1s dan\u00fd zdroj je.<\/li>\n<\/ul>\n<h3>Neomezujte va\u0161e respondenty<\/h3>\n<p><span style=\"font-weight: 400;\">Jak v dotazn\u00edku spr\u00e1vn\u011b pokl\u00e1dat ot\u00e1zky? Netvo\u0159te p\u0159\u00edli\u0161 mnoho jednoduch\u00fdch uzav<\/span>\u0159en\u00fdch ot\u00e1zek, na kter\u00e9 se zpravidla odpov\u00edd\u00e1 \u201cano\u201d \u010di \u201cne\u201d nebo si respondent vyb\u00edr\u00e1 jen ze dvou mo\u017enost\u00ed (dichotomick\u00e9 ot\u00e1zky).<\/p>\n\n<div class=\"block block-example\"><strong>P\u0159\u00edklad:<\/strong><em> Ot\u00e1zkou \u201cL\u00edb\u00ed se v\u00e1m oran\u017eov\u00e1 barva?\u201d (odpov\u011b\u010f \u201cano\u201d \u201cne\u201d) m\u016f\u017eete dosp\u011bt ke zkreslen\u00fdm v\u00fdsledk\u016fm, kdy\u017e respondent nem\u00e1 moc mo\u017enost\u00ed na v\u00fdb\u011br.<\/em><\/div>\n<p>V tomto konkr\u00e9tn\u00edm p\u0159\u00edpad\u011b budete v\u011bd\u011bt, jestli se oran\u017eov\u00e1 barva l\u00edb\u00ed, ale nev\u00edte, jestli je to nejobl\u00edben\u011bj\u0161\u00ed barva. Nelze ani \u0159\u00edci, zda by si pr\u00e1v\u011b oran\u017eovou barvu vybral p\u0159i porovn\u00e1n\u00ed s ostatn\u00edmi barvami. Nav\u00edc je <strong>ot\u00e1zka polo\u017een\u00e1 bez kontextu<\/strong>. Respondent by si mo\u017en\u00e1 oran\u017eovou barvu vybral v souvislosti s n\u00e1kupem tri\u010dka, ale u\u017e ne v souvislosti s n\u00e1kupem auta.<\/p>\n\n<h3>Nepou\u017e\u00edvejte sugestivn\u00ed ot\u00e1zky<\/h3>\n<p>Velmi \u010dast\u00fdm probl\u00e9mem v dotazn\u00edc\u00edch b\u00fdvaj\u00ed <strong>sugestivn\u00ed ot\u00e1zky<\/strong>, kter\u00e9 jsou postaveny tak, aby respondent nemohl odpov\u011bd\u011bt jinak, ne\u017e je mu vsugerov\u00e1no. N\u00e1zorn\u00fd p\u0159\u00edklad sugestivn\u00ed ot\u00e1zky je vid\u011bt na obr\u00e1zku. U t\u00e9to ot\u00e1zky je naprosto jasn\u00e9, kterou variantu si respondent zvol\u00ed.<\/p>\n<p><em>Uk\u00e1zka sugestivn\u00ed ot\u00e1zky:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4495\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/sugestivn\u00ed-ot\u00e1zky.png\" alt=\"Sugestivn\u00ed ot\u00e1zka\" width=\"915\" height=\"351\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/sugestivn\u00ed-ot\u00e1zky.png 915w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/sugestivn\u00ed-ot\u00e1zky-300x115.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/sugestivn\u00ed-ot\u00e1zky-768x295.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/sugestivn\u00ed-ot\u00e1zky-530x203.png 530w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<p>Polo\u017eit takovou ot\u00e1zku nejen ned\u00e1v\u00e1 smysl, ale i informace, kter\u00e9 poskytuje, nebude mo\u017en\u00e9 vyu\u017e\u00edt k rozumn\u00e9mu rozhodov\u00e1n\u00ed.<\/p>\n\n<h3>Nepou\u017e\u00edvejte negativn\u00ed ot\u00e1zky<\/h3>\n<p><span style=\"font-weight: 400;\">Negace v jak\u00e9koliv <\/span>v\u011bt\u011b nep\u016fsob\u00ed na \u010dten\u00e1\u0159e dob\u0159e. To plat\u00ed <span style=\"font-weight: 400;\">i v p\u0159\u00edpad\u011b ot\u00e1zek v dotazn\u00edku. <\/span> Ot\u00e1zka s negac\u00ed m\u016f\u017ee ovlivnit odpov\u011b\u010f respondenta a z\u00e1rove\u0148 v\u00fdznamn\u011b sn\u00ed\u017eit jej\u00ed pochopitelnost. Typick\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt vylu\u010dovac\u00ed ot\u00e1zka: \u201c<strong>Co nepat\u0159\u00ed<\/strong>\u201d \u010di \u201c<strong>Co nechcete, nepreferujte apod.<\/strong>\u201d.<\/p>\n<p><em>P\u0159\u00edklad vyu\u017eit\u00ed negativn\u00ed ot\u00e1zky:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4499\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch.png\" alt=\"Negace v ot\u00e1zk\u00e1ch\" width=\"915\" height=\"524\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch.png 915w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-300x172.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-768x440.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-530x304.png 530w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<p><em>P\u0159\u00edklad vyu\u017eit\u00ed pozitivn\u00ed ot\u00e1zky:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4500\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-2.png\" alt=\"Negace v ot\u00e1zk\u00e1ch\" width=\"914\" height=\"512\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-2.png 914w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-2-300x168.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-2-768x430.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/negace-v-ot\u00e1zk\u00e1ch-2-530x297.png 530w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><\/p>\n<p><\/p>\n\n<h3 data-tadv-p=\"keep\">Vyhn\u011bte se problematick\u00fdm slov\u016fm<\/h3>\n<p>Dok\u00e1\u017eete interpretovat informaci, kdy\u017e v\u00e1m n\u011bkdo odpov\u00ed, \u017ee \u010dasto nakupuje na internetu? Respondent uvedl, \u017ee je to \u010dasto, ale ka\u017ed\u00fd \u010dlov\u011bk p\u0159i\u0159azuje tomuto slovu v r\u016fzn\u00e9m kontextu jinou hodnotu. <span style=\"font-weight: 400;\">Nen\u00ed mo\u017en\u00e9<\/span> takto sr<span style=\"font-weight: 400;\">ovnat odpov\u011bdi v\u00edce lid\u00ed mezi sebou.<\/span><\/p>\n<p>Pro n\u011bkoho je \u010dasto 1x za m\u011bs\u00edc, pro jin\u00e9ho je to 1x za t\u00fdden. Z tohoto d\u016fvodu je vhodn\u00e9 vylou\u010dit takov\u00e1 slova, kter\u00e1 nelze jednozna\u010dn\u011b interpretovat. <strong>Ke slov\u016fm, kter\u00e1 v dotazn\u00edku rozhodn\u011b nen\u00ed vhodn\u00e9 vyu\u017e\u00edt, pat\u0159\u00ed: \u010dasto, ob\u010das, m\u00e1lo, n\u011bkdy, z\u0159\u00eddka apod.<\/strong><\/p>\n<p>Ji\u017e p\u0159i tvorb\u011b dotazn\u00edku si p\u0159edstavte, jak budete jednotliv\u00e9 v\u00fdsledky dotazn\u00edku cht\u00edt m\u011b\u0159it, analyzovat a vyvozovat z nich rozhodnut\u00ed. Ot\u00e1zky by m\u011bly b\u00fdt kladeny tak, aby byly odpov\u011bdi co mo\u017en\u00e1 nejl\u00e9pe porovnateln\u00e9 a kvantifikovateln\u00e9.<\/p>\n<p>Dal\u0161\u00ed informace o pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch slov v dotazn\u00edku najdete v na\u0161em \u010dl\u00e1nku <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/typicke-chyby-v-otazkach-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">Online dotazn\u00edky \u2013 chyby p\u0159i kladen\u00ed ot\u00e1zek<\/a>.<\/p>\n\n<div class=\"block block-example\"><strong>P\u0159\u00edklad:<\/strong> <em>Srovnejte ot\u00e1zky z dotazn\u00edku uveden\u00e9 na obr\u00e1zc\u00edch. U kter\u00fdch odpov\u011bd\u00ed dok\u00e1\u017eete interpretovat hodnoty?<\/em><\/div>\n<p><em>Uk\u00e1zka chybn\u011b koncipovan\u00e9 ot\u00e1zky:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4514 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech.png\" alt=\"Uk\u00e1zka chybn\u011b koncipovan\u00e9 ot\u00e1zky - jak \u010dasto nakupujete v e-shopech?\" width=\"914\" height=\"476\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech.png 914w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-300x156.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-768x400.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-530x276.png 530w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><\/p>\n<p><em>Uk\u00e1zka spr\u00e1vn\u011b koncipovan\u00e9 ot\u00e1zky:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4513\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-2.png\" alt=\"Uk\u00e1zka spr\u00e1vn\u011b koncipovan\u00e9 ot\u00e1zky - jak \u010dasto nakupujete v e-shopech 2\" width=\"903\" height=\"552\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-2.png 903w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-2-300x183.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-2-768x469.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/02\/jak-\u010dasto-nakupujete-v-e-shopech-2-530x324.png 530w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/p>\n<p>Pokud byste se cht\u011bli dozv\u011bd\u011bt v\u00edce o bezchybn\u00e9 tvorb\u011b ot\u00e1zek v dotazn\u00edku, doporu\u010dujeme V\u00e1m \u010dl\u00e1nek <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/typicke-chyby-v-otazkach-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">Typick\u00e9 chyby v ot\u00e1zk\u00e1ch dotazn\u00edku \u2013 jak se jich vyvarovat.<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Shrnuli jsme si z\u00e1kladn\u00ed pravidla pro tvorbu dotazn\u00edk\u016f<\/span><span style=\"font-weight: 400;\">. <\/span>Zkuste si tak\u00e9 p\u0159ipravit vlastn\u00ed dotazn\u00edk v <a href=\"\/\/www.survio.com\/cs\" target=\"_blank\" rel=\"noopener noreferrer\">Surviu<\/a>, je to velmi jednoduch\u00e9 a rychl\u00e9.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Pot\u0159ebujete p\u0159ipravit spr\u00e1vn\u011b pr\u016fzkum trhu nap\u0159. p\u0159i zav\u00e1d\u011bn\u00ed nov\u00e9ho v\u00fdrobku? Chcete zjistit spokojenost va\u0161ich z\u00e1kazn\u00edk\u016f \u010di zp\u011btnou vazbu zam\u011bstnanc\u016f? A chcete se dozv\u011bd\u011bt, jak zpracovat dotazn\u00edk tak, aby p\u0159inesl co nejv\u00edce u\u017eitku? P\u0159i tvorb\u011b dotazn\u00edkov\u00e9ho&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jak-vytvorit-dotaznik"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":5072,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/24\/revisions\/5072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6512"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}