{"id":3235,"date":"2017-05-22T12:23:46","date_gmt":"2017-05-22T12:23:46","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=3235"},"modified":"2021-09-27T16:43:12","modified_gmt":"2021-09-27T14:43:12","slug":"nova-vychytavka-v-surviu-jak-ziskat-jeste-vic-informaci-o-svych-respondentech","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/survio-funkce\/integrace-google-analytics","title":{"rendered":"Integrace Google Analytics do Survia – Jak z\u00edskat je\u0161t\u011b v\u00edc informac\u00ed o sv\u00fdch respondentech"},"content":{"rendered":"

M\u00e1te ji\u017e mnoho zku\u0161enost\u00ed s p\u0159\u00edpravou vlastn\u00edho dotazn\u00edku a realizac\u00ed vlastn\u00edho \u0161et\u0159en\u00ed nebo to budete teprve zkou\u0161et? Napadlo v\u00e1s, \u017ee by bylo u\u017eite\u010dn\u00e9 z\u00edskat i dal\u0161\u00ed informace o respondentech? Nap\u0159\u00edklad na jak\u00e9m za\u0159\u00edzen\u00ed dotazn\u00edk vyplnili: na po\u010d\u00edta\u010di v mobilu \u010di na tabletu. Jak dlouho vypl\u0148ov\u00e1n\u00ed trvalo. Kolik lid\u00ed, kte\u0159\u00ed dotazn\u00edk otev\u0159eli si ho i vyplnili. Nebo kter\u00fd zdroj (mail, web, soci\u00e1ln\u00ed s\u00edt\u011b apod.), kter\u00fd jste pou\u017eili pro \u0161\u00ed\u0159en\u00ed sv\u00e9ho dotazn\u00edku, je nejlep\u0161\u00ed?<\/p>\n

Pokud je va\u0161e odpov\u011b\u010f ano a nebo si chcete vyzkou\u0161et nov\u00e9 mo\u017enosti, pak je \u010das na to, vyzkou\u0161et si novou funkci, kterou Survio p\u0159in\u00e1\u0161\u00ed sv\u00fdm u\u017eivatel\u016fm.<\/p>\n

Survio informace o pr\u016fb\u011bhu dotazn\u00edkov\u00e9ho pr\u016fzkumu samoz\u0159ejm\u011b poskytuje p\u0159\u00edmo v anal\u00fdze konkr\u00e9tn\u00edho dotazn\u00edku, ale mnoz\u00ed odborn\u00edci pot\u0159ebuj\u00ed dal\u0161\u00ed informace a porovn\u00e1n\u00ed s vlastn\u00edmi daty, kter\u00e9 poskytuje n\u00e1stroj Google Analytics. V tomto \u010dl\u00e1nku si tedy p\u0159edstav\u00edme u\u017eite\u010dnou novinku, kterou je integrace Google Analytics do Survia. Umo\u017en\u00ed v\u00e1m z\u00edskat mnoho dal\u0161\u00edch informac\u00ed o va\u0161ich respondentech.<\/p>\n\n

Jak\u00fdm zp\u016fsobem vyu\u017e\u00edt informace z Analytics<\/h2>\n

\u00dasp\u011b\u0161nost dotazn\u00edk\u016f<\/h3>\n

Prvn\u00ed v\u011bc, kterou ur\u010dit\u011b budete cht\u00edt zn\u00e1t, je \u00fasp\u011b\u0161nost osloven\u00fdch respondent\u016f. V z\u00e1kladn\u00edm p\u0159ehledu publika Analytics najdete informaci o po\u010dtu n\u00e1v\u0161t\u011bv dotazn\u00edk\u016f a z\u00e1rove\u0148 vid\u00edte i po\u010det u\u017eivatel\u016f. Dal\u0161\u00ed informace z\u00e1le\u017e\u00ed jen na va\u0161\u00ed volb\u011b.<\/p>\n

\"\"<\/p>\n

V Surviu mysl\u00edme na ka\u017edou drobnost a proto jsme za v\u00e1s ji\u017e nastavili i m\u011b\u0159en\u00ed po\u010dtu vypln\u011bn\u00fdch dotazn\u00edk\u016f. P\u0159ehled o po\u010dtu vypln\u011bn\u00fdch dotazn\u00edk\u016f najdete v Analytics v reportu Chov\u00e1n\u00ed – Ud\u00e1losti – P\u0159ehled (Behavior – Events).<\/p>\n

\"\"<\/p>\n

Z\u00edsk\u00e1te tak velmi d\u016fle\u017eit\u00fd p\u0159ehled o efektivit\u011b sb\u011bru odpov\u011bd\u00ed<\/strong> v odborn\u00e9 terminologii ozna\u010dovan\u00e9 jako n\u00e1vratnost dotazn\u00edk\u016f. Tuto informaci z\u00edsk\u00e1te tak\u00e9 p\u0159\u00edmo v Surviu, ale v Analytics nav\u00edc m\u016f\u017eete prov\u00e9st celou \u0159adu porovn\u00e1n\u00ed a nap\u0159\u00edklad vyhodnotit \u00fasp\u011b\u0161nost jednotliv\u00fdch zdroj\u016f, odkud respondenti dotazn\u00edk otev\u0159eli (FB, mail apod.).<\/p>\n

Mo\u017enosti dal\u0161\u00edho vyhodnocen\u00ed dat jsou limitov\u00e1ny pouze n\u00e1strojem Analytics.<\/strong><\/p>\n\n

Pozn\u00e1mka pro zku\u0161en\u00e9<\/strong>\n

<\/p>\n

Po zapnut\u00ed fukce Analytics trackov\u00e1n\u00ed a vypln\u011bn\u00ed Google Analytics k\u00f3du v Surviu se automaticky po ka\u017ed\u00e9m odesl\u00e1n\u00ed vypln\u011bn\u00e9ho dotazn\u00edku za\u0161le informace o dokon\u010den\u00ed ud\u00e1losti (eventu) do va\u0161eho Google Analytics \u00fa\u010dtu. Pokud budete pot\u0159ebovat tuto informaci p\u0159i nastaven\u00ed Analytics, parametry eventu jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n

\nonclick=“ga(‚send‘, ‚event‘, { eventCategory: ‚survio‘, eventAction: ‚submit‘, eventLabel: ‚ id‘});“ <\/strong><\/p>\n

Detaily odeslan\u00e9ho eventu jsou:\nkategorie ud\u00e1losti (Event Category) = \u2018survio\u2019\nakce ud\u00e1losti (Event Action) = \u2018submit\u2019\nlabel ud\u00e1losti = id<\/p>\n

P\u0159i\u010dem\u017e ID je unik\u00e1tn\u00ed \u010d\u00edslo va\u0161eho dotazn\u00edku. Nastaven\u00ed eventu je implicitn\u00ed a nelze m\u011bnit.<\/p>\n\n<\/div>\n

Jak\u00e9 prohl\u00ed\u017ee\u010de pou\u017e\u00edvaj\u00ed va\u0161i respondenti<\/h3>\n

Pomoc\u00ed m\u011b\u0159en\u00ed Analytics z\u00edsk\u00e1te detailn\u00ed p\u0159ehled o tom, jak\u00e9 prohl\u00ed\u017ee\u010de va\u0161i respondenti pou\u017eili pro vypln\u011bn\u00ed dotazn\u00edku . K \u010demu je tato informace dobr\u00e1? Pokud jste si nap\u0159\u00edklad p\u0159ipravili dotazn\u00edk t\u00fdkaj\u00edc\u00ed se va\u0161eho eshopu, m\u016f\u017ee pro v\u00e1s b\u00fdt velmi d\u016fle\u017eit\u00e9, pro kter\u00e9 prohl\u00ed\u017ee\u010de v\u00e1\u0161 eshop optimalizovat. Z na\u0161eho p\u0159\u00edkladu je vid\u011bt, \u017ee i p\u0159i realizaci men\u0161\u00edho pr\u016fzkumu je zastoupen\u00ed jednotliv\u00fdch prohl\u00ed\u017ee\u010d\u016f velmi rozmanit\u00e9.<\/p>\n

\"\"<\/p>\n

Podobn\u011b m\u016f\u017eete z\u00edskat informaci o tom, jak\u00fd opera\u010dn\u00ed syst\u00e9m respondenti vyu\u017e\u00edvaj\u00ed. I to m\u016f\u017ee b\u00fdt d\u016fle\u017eit\u00e1 informace, pro kterou jist\u011b najdete uplatn\u011bn\u00ed.<\/p>\n

\"\"<\/p>\n

Dal\u0161\u00ed informac\u00ed, kter\u00e1 souvis\u00ed s p\u0159ekotn\u00fdm v\u00fdvojem, je vyu\u017e\u00edv\u00e1n\u00ed mobil\u016f a tablet\u016f pro vypl\u0148ov\u00e1n\u00ed dotazn\u00edk\u016f. Je to velmi rychl\u00e9 a efektivn\u00ed. Nav\u00edc je to aktu\u00e1ln\u011b velmi preferovan\u00e1 cesta vypl\u0148ov\u00e1n\u00ed dotazn\u00edk\u016f. Survio je pln\u011b responzivn\u00ed, co\u017e znamen\u00e1, \u017ee se dotazn\u00edky bezchybn\u011b zobrazuj\u00ed na v\u0161ech za\u0159\u00edzen\u00edch a vy tak m\u016f\u017eete sb\u00edrat va\u0161e odpov\u011bdi kdekoliv a kdykoliv, t\u0159eba i rovnou ve va\u0161em obchod\u011b, kde si mohou va\u0161i z\u00e1kazn\u00edci zapnout va\u0161e wi-fi a vyplnit dotazn\u00edk.<\/p>\n

\"\"<\/p>\n

V Analytics najdete celou \u0159adu dal\u0161\u00edch informac\u00ed v\u010detn\u011b d\u00e9lky trv\u00e1n\u00ed vypl\u0148ov\u00e1n\u00ed dotazn\u00edk\u016f \u010di regionu, v n\u011bm\u017e dotazn\u00edk respondenti vyplnili. V omezen\u00e9 m\u00ed\u0159e lze tak\u00e9 sledovat demografick\u00e9 \u00fadaje jako v\u011bk a pohlav\u00ed, ov\u0161em je t\u0159eba br\u00e1t v \u00favahu, \u017ee tyto informace jsou v\u00fdrazn\u011b zkresleny t\u00edm, jak\u00e9 informace m\u00e1 Google o konkr\u00e9tn\u00edm respodentovi, proto rozhodn\u011b neopome\u0148te do sv\u00e9ho dotazn\u00edku vlo\u017eit identifika\u010dn\u00ed ot\u00e1zky (nap\u0159. v\u011bk a pohlav\u00ed)<\/strong>, kter\u00e9 pot\u0159ebujete.<\/p>\n

Respondenti v jednotliv\u00fdch regionech<\/i><\/p>\n

\"Respondenti<\/p>\n

Respondenti v jednotliv\u00fdch m\u011bstech<\/i><\/p>\n

\"Respodenti<\/p>\n

P\u0159ehled m\u011bst odkud byl dotazn\u00edk vypln\u011bn<\/i><\/p>\n

\"P\u0159ehled<\/p>\n\n

D\u016fle\u017eit\u00e1 pozn\u00e1mka<\/strong>\n

<\/p>\n

Google Analytics m\u011b\u0159\u00ed s ur\u010dit\u00fdm zpo\u017ed\u011bn\u00edm, proto i data o zobrazen\u00ed va\u0161eno dotazn\u00edku budou k dispozici s \u010dasovou prodlevou. Funkn\u010dnost si ov\u0161em m\u016f\u017eete vyzkou\u0161el v \u201cP\u0159ehledu v re\u00e1ln\u00e9m \u010dase\u201d v Analytics. Pokud pou\u017eijete trackovac\u00ed k\u00f3d, kter\u00fd standardn\u011b pou\u017e\u00edv\u00e1te i pro v\u00e1\u0161 web, nezapome\u0148te \u017ee dotazn\u00edk pob\u011b\u017e\u00ed na jin\u00e9 dom\u00e9n\u011b. V tomto p\u0159\u00edpad\u011b je d\u016fle\u017eit\u00e9 si ov\u011b\u0159it, \u017ee nastaven\u00ed Analytics toto m\u011b\u0159en\u00ed nebude filtrovat. Volbu dat naleznete ve spr\u00e1vci ve t\u0159et\u00edm sloupci v\u00fdb\u011br dat, kde si zvol\u00edte v\u0161echny \u00fadaje. P\u0159\u00edpadn\u011b si vytvo\u0159\u00edte nov\u00fd v\u00fdb\u011br dat zobrazuj\u00edc\u00ed informace jen o va\u0161em dotazn\u00edku. Pozor, tato situace se t\u00fdk\u00e1 pouze p\u0159\u00edpad\u016f, kdy pou\u017e\u00edv\u00e1te stejn\u00fd k\u00f3d pro dotazn\u00edk i va\u0161e str\u00e1nky. V p\u0159\u00edpad\u011b vytvo\u0159en\u00ed vlastn\u00ed slu\u017eby a t\u00edm i vlastn\u00edho UA k\u00f3du pro dotazn\u00edk, toto nastaven\u00ed nemus\u00edte \u0159e\u0161it.<\/p>\n

\"\"<\/p>\n\n<\/div>\n

Jak to cel\u00e9 nastavit<\/h2>\n

Za\u010dn\u011bte v Analytics<\/h3>\n

Nejprve pot\u0159ebujete m\u00edt \u00fa\u010det v Google Analytics. (https:\/\/www.google.com\/analytics\/<\/a>). Pokud m\u00e1te svoje webov\u00e9 str\u00e1nky, tak ur\u010dit\u011b u\u017e sv\u016fj \u00fa\u010det v tomto n\u00e1stroji m\u00e1te, opa\u010dn\u00e9m p\u0159\u00edpad\u011b si m\u016f\u017eete zdarma sv\u016fj \u00fa\u010det jednodu\u0161e vytvo\u0159it.<\/p>\n

V Analytics m\u016f\u017eete vyu\u017e\u00edt st\u00e1vaj\u00edc\u00ed trackovac\u00ed k\u00f3d, ale je\u0161t\u011b lep\u0161\u00ed bude vytvo\u0159it si novou slu\u017ebu (property), kterou pou\u017eijete p\u0159\u00edmo pro v\u00e1\u0161 dotazn\u00edk. Druh\u00e1 varianta je v\u00fdhodn\u011bj\u0161\u00ed, proto\u017ee zobrazen\u00ed va\u0161eho dotazn\u00edku se nebude zapo\u010d\u00edt\u00e1vat do n\u00e1v\u0161t\u011bvnosti va\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n

Jak postupovat (jednotliv\u00e9 kroky jsou \u010d\u00edseln\u011b ozna\u010deny i v obr\u00e1zku):<\/p>\n\n

    \n \t
  1. Nejprve vstupte do administrace (obr\u00e1zek ozuben\u00e9ho kola – admin) – pozn.: Ve va\u0161em Analytics mus\u00edte m\u00edt k dispozici administr\u00e1torsk\u00e1 pr\u00e1va, bez nich to nep\u016fjde<\/i>.<\/li>\n \t
  2. Ve sv\u00e9m \u00fa\u010dtu, si zvol\u00edte ve druh\u00e9m sloupci polo\u017eku slu\u017eba, zde budou tak\u00e9 v\u0161echny va\u0161e ostatn\u00ed slu\u017eby v\u010detn\u011b slu\u017eby pro v\u00e1\u0161 web. V angli\u010dtin\u011b je to sloupec „property“.<\/li>\n \t
  3. V doln\u00ed \u010d\u00e1sti rozkliknut\u00e9ho menu slu\u017eby najdete mo\u017enost Vytvo\u0159it novou slu\u017ebu (Create new property).<\/li>\n \t
  4. Zvolte si konkr\u00e9tn\u00ed pojmenov\u00e1n\u00ed va\u0161\u00ed slu\u017eby.<\/li>\n \t
  5. Zkop\u00edrujte si ze Survia adresu va\u0161eho dotazn\u00edku (link na dotazn\u00edk). Survio vyu\u017e\u00edv\u00e1 zabezpe\u010den\u00fd protokol „https“, proto i vy si zvolte tuto mo\u017enost. Pozor, do pol\u00ed\u010dka adresa URL webu vkl\u00e1dejte adresu za\u010d\u00ednaj\u00edc\u00ed a\u017e od www nikoliv od https.<\/li>\n \t
  6. Nastaven\u00ed potvr\u010fte tla\u010d\u00edtkem „z\u00edskat ID m\u011b\u0159en\u00ed“. T\u00edm bude nastaven\u00ed hotov\u00e9.<\/li>\n \t
  7. V dal\u0161\u00ed obrazovce ji\u017e m\u00e1te k dispozici V\u00e1\u0161 k\u00f3d pro m\u011b\u0159en\u00ed. Sta\u010d\u00ed ho jen zkop\u00edrovat, nepou\u017e\u00edvejte cel\u00fd dlouh\u00fd k\u00f3d m\u011b\u0159\u00edc\u00edho skriptu sta\u010d\u00ed v\u00e1m opravdu jen UA k\u00f3d, zbytek ud\u011bl\u00e1 Survio za V\u00e1s. Z\u00edskan\u00fd k\u00f3d UA si zkop\u00edrujete a pou\u017eijete v Surviu. P\u0159\u00edklad UA k\u00f3du: UA-5192617-60.<\/i><\/li>\n<\/ol>\n

    \"nastaven\u00ed<\/p>\n

    Pozn\u00e1mka k obr\u00e1zku: Ve va\u0161em Analytics samoz\u0159ejm\u011b nehledejte n\u00e1zvy „Spr\u00e1vce – Dotazn\u00edky“ \u010di „\u00fa\u010det Dotazn\u00edky“ a „slu\u017eba Dotazn\u00edky“. Je to jen p\u0159\u00edklad. Ve va\u0161em p\u0159\u00edpad\u011b tam budou texty, kter\u00e9 jste si zvolili. <\/i><\/p>\n

    \"Nastaven\u00ed<\/p>\n

    \"m\u011b\u0159\u00edc\u00ed<\/p>\n

    Pokud si nebudete v\u011bd\u011bt rady vyu\u017eijte pomoci va\u0161eho IT specialisty, kter\u00fd v\u00e1m s nastaven\u00edm pom\u016f\u017ee. P\u0159\u00edpadn\u011b vyu\u017eijte manu\u00e1lu k Google Analytics<\/a>.<\/p>\n\n

    Pokra\u010dujte v Surviu<\/h3>\n

    V Surviu je nastaven\u00ed velmi jednoduch\u00e9. Pot\u00e9, co si p\u0159iprav\u00edte sv\u016fj dotazn\u00edk, p\u0159ejd\u011bte do nastaven\u00ed a zde si zapn\u011bte volbu Google Analytics. Zp\u0159\u00edstupn\u00ed se V\u00e1m pole do kter\u00e9ho zkop\u00edrujete v\u00e1\u0161 Analytics UA k\u00f3d. Nezapome\u0148te volbu ulo\u017eit.<\/p>\n

    \"\"<\/p>\n

    Nyn\u00ed se bude do v\u0161ech va\u0161ich dotazn\u00edk\u016f vkl\u00e1dat i tento k\u00f3d a vy budete moci z\u00edskat informace o chov\u00e1n\u00ed va\u0161ich respondent\u016f. Nebojte se, k\u00f3d va\u0161i respondeti v dotazn\u00edku nikde nevid\u00ed.<\/p>\n

    P\u0159ipojen\u00ed Google Analytics k\u00f3du je pr\u00e9miovou slu\u017ebou, kterou z\u00edsk\u00e1te objedn\u00e1n\u00edm Elite pr\u00e9miov\u00e9m bal\u00ed\u010dku.<\/p>\n

    V p\u0159\u00edpad\u011b ot\u00e1zek, n\u00e1vrh\u016f a p\u0159ipom\u00ednek n\u00e1s nev\u00e1hejte kontaktovat na Facebooku<\/a>, Twitteru<\/a>, G+<\/a> nebo mailem<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    M\u00e1te ji\u017e mnoho zku\u0161enost\u00ed s p\u0159\u00edpravou vlastn\u00edho dotazn\u00edku a realizac\u00ed vlastn\u00edho \u0161et\u0159en\u00ed nebo to budete teprve zkou\u0161et? Napadlo v\u00e1s, \u017ee by bylo u\u017eite\u010dn\u00e9 z\u00edskat i dal\u0161\u00ed informace o respondentech? Nap\u0159\u00edklad na jak\u00e9m za\u0159\u00edzen\u00ed dotazn\u00edk vyplnili:…<\/div>\n","protected":false},"author":3,"featured_media":6526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-3235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survio-funkce"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/3235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":3,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/3235\/revisions"}],"predecessor-version":[{"id":4708,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/3235\/revisions\/4708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6526"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=3235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=3235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}