{"id":3392,"date":"2020-10-19T12:59:00","date_gmt":"2020-10-19T10:59:00","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=3392"},"modified":"2021-09-27T16:13:59","modified_gmt":"2021-09-27T14:13:59","slug":"jak-efektivne-vyuzit-stranku-s-podekovanim-v-dotazniku","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/jak-vytvorit-dotaznik\/jak-efektivne-vyuzit-stranku-s-podekovanim-v-dotazniku\/","title":{"rendered":"Str\u00e1nka s pod\u011bkov\u00e1n\u00edm v dotazn\u00edku &#8211; 9 tip\u016f jak ji efektivn\u011b vyu\u017e\u00edt"},"content":{"rendered":"<p><strong>Str\u00e1nka s pod\u011bkov\u00e1n\u00edm<\/strong> je posledn\u00ed str\u00e1nka dotazn\u00edku, kter\u00e1 se zobraz\u00ed <strong>po stisknut\u00ed tla\u010d\u00edtka odeslat<\/strong>. Z\u016fstanete pouze u pod\u011bkov\u00e1n\u00ed nebo z n\u00ed vyt\u011b\u017e\u00edte maximum? Nechte se inspirovat, jak <strong>vyu\u017e\u00edt potenci\u00e1l<\/strong>, kter\u00fd m\u016f\u017ee str\u00e1nka s pod\u011bkov\u00e1n\u00edm poskytnout.&nbsp;<\/p>\n<p>Pokud u\u017e jste p\u0159ipravili dotazn\u00edk, kter\u00fd roze\u0161lete cel\u00e9 \u0159ad\u011b respondent\u016f, z\u00edsk\u00e1v\u00e1te <strong>obrovsk\u00fd prostor (nejen propaga\u010dn\u00ed)<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4941 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/a-13.png\" alt=\"str\u00e1nka s pod\u011bkov\u00e1n\u00edm\" width=\"282\" height=\"282\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13.png 500w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13-300x300.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13-100x100.png 100w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/p>\n<h2 id=\"redirect\">1. P\u0159esu\u0148te respondenta na sv\u00e9 webov\u00e9 str\u00e1nky<\/h2>\n<p>Za\u010dneme pravd\u011bpodobn\u011b nejzaj\u00edmav\u011bj\u0161\u00ed a mnoh\u00fdmi <strong>profesion\u00e1ly velmi \u017e\u00e1danou funkc\u00ed<\/strong>, kterou je tzv. <strong>redirect \u010di p\u0159esm\u011brov\u00e1n\u00ed<\/strong> na vlastn\u00ed webovou str\u00e1nku. Tato funkce umo\u017en\u00ed, aby se po stisknut\u00ed tla\u010d\u00edtka <em>\u201a\u201aodeslat dotazn\u00edk\u2018\u2018<\/em>, zobrazila respondentovi konkr\u00e9tn\u00ed webov\u00e1 str\u00e1nka nap\u0159. va\u0161eho e-shopu.<\/p>\n<p>Pro\u010d za odm\u011bnu sv\u00fdm respondent\u016fm neposkytnout nap\u0159\u00edklad slevu ve va\u0161em e-shopu nebo t\u0159eba d\u00e1rek v podob\u011b elektronick\u00e9 knihy? Respondent vypln\u011bn\u00edm va\u0161eho dotazn\u00edku str\u00e1vil n\u011bjak\u00fd \u010das, a proto si odm\u011bnu zaslou\u017e\u00ed. Po dokon\u010den\u00ed dotazn\u00edku p\u0159ivedete respondenta na v\u00e1\u0161 web, kde si bude moci svoji odm\u011bnu vyzvednout. Nav\u00edc, pokud budete \u0161ikovn\u00ed, mo\u017en\u00e1 i n\u011bco nakoup\u00ed. P\u0159esm\u011brov\u00e1n\u00ed je<strong>&nbsp;skv\u011bl\u00e1 mo\u017enost, jak z\u00edskat data i obchodn\u00ed p\u0159\u00edle\u017eitost.<\/strong><\/p>\n<p>Nemus\u00edte se omezovat jen na v\u00e1\u0161 website, ale m\u016f\u017eete pou\u017e\u00edt p\u0159esm\u011brov\u00e1n\u00ed nap\u0159. na v\u00e1\u0161 profil na soci\u00e1ln\u00edch s\u00edt\u00edch (Facebook, Twitter apod.).<\/p>\n<h3>M\u011b\u0159te a vyhodnocujte<\/h3>\n<p>Sou\u010dasn\u00fdm trendem je v\u0161echno m\u011b\u0159it a vyhodnocovat, proto i Survio umo\u017e\u0148uje sv\u00fdm u\u017eivatel\u016fm m\u00edt svoje dotazn\u00edky pod kontrolou. Survio nab\u00edz\u00ed vyu\u017eit\u00ed trackovac\u00edho k\u00f3du Google Analytics p\u0159\u00edmo v dotazn\u00edku a <strong>m\u011b\u0159it tak chov\u00e1n\u00ed respodent\u016f<\/strong> (v\u00edce v na\u0161em \u010dl\u00e1nku <a href=\"https:\/\/www.survio.com\/cs\/blog\/survio-funkce\/integrace-google-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Integrace Google Analytics do Survia \u2013 Jak z\u00edskat je\u0161t\u011b v\u00edc informac\u00ed o sv\u00fdch respondentech<\/a>).<\/p>\n<p><strong>Jak si vyhodnotit efektivnost, kter\u00e1 je mantrou sou\u010dasn\u00e9ho marketingu?<\/strong> Velice jednodu\u0161e. V p\u0159\u00edpad\u011b, \u017ee budete m\u00edt zapnut\u00fd v Surviu Analytics k\u00f3d, va\u0161e mo\u017enosti se roz\u0161\u00ed\u0159\u00ed, proto\u017ee Survio automaticky spust\u00ed tagov\u00e1n\u00ed va\u0161ich odkaz\u016f, kter\u00e9 budou um\u00edst\u011bny na konci va\u0161eho dotazn\u00edku. K va\u0161emu dotazn\u00edku se automaticky p\u0159ipoj\u00ed UTM parametry, kter\u00e9 V\u00e1m umo\u017en\u00ed v\u00fdsledky velmi jednodu\u0161e m\u011b\u0159it. (Detaily najdete v \u010dl\u00e1nku o integraci Google Analytics v \u010d\u00e1sti <a href=\"https:\/\/www.survio.com\/cs\/blog\/survio-funkce\/integrace-google-analytics#Jak_to_cele_nastavit\" target=\"_blank\" rel=\"noopener noreferrer\">Jak to cel\u00e9 nastavit<\/a>). Budete tak schopni m\u011b\u0159it \u00fapln\u011b cel\u00fd proces osloven\u00ed respodenta od po\u010d\u00e1te\u010dn\u00ed pozv\u00e1nky, p\u0159es vypln\u011bn\u00ed dotazn\u00edku a\u017e po p\u0159\u00edpadn\u00fd n\u00e1kup na va\u0161em webu. Nav\u00edc m\u016f\u017eete toto m\u011b\u0159en\u00ed kombinovat se <a href=\"https:\/\/www.survio.com\/cs\/blog\/survio-funkce\/pozvanky-na-dotaznik-hromadna-rozesilka\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Survio rozes\u00edlkou<\/strong><\/a>&nbsp;nebo <strong><a href=\"https:\/\/www.survio.com\/cs\/marketingovy-pruzkum-trhu\" target=\"_blank\" rel=\"noopener noreferrer\">panelem respondent\u016f<\/a><\/strong> a m\u00edt tak v\u0161e je\u0161t\u011b v\u00edce pod kontrolou.<\/p>\n<div class=\"block block-example\"><strong>P\u0159iklad:<\/strong><br>Rozhodnete se p\u0159ipravit kampa\u0148 pro sv\u00e9 z\u00e1kazn\u00edky, jej\u00ed\u017e c\u00edlem bude z\u00edskat zp\u011btnou vazbu a jejich n\u00e1zory, d\u00e1le p\u0159edstavit nov\u00e9 produkty a z\u00e1rove\u0148 motivovat k n\u00e1kupu. Cel\u00fd koncept bude velmi jednoduch\u00fd. P\u0159iprav\u00edte si nap\u0159\u00edklad nov\u00fd newsletter, v n\u011bm\u017e budete informovat o nov\u00fdch produktech a z\u00e1rove\u0148 po\u017e\u00e1d\u00e1te svoje z\u00e1kazn\u00edky o vypln\u011bn\u00ed kr\u00e1tk\u00e9ho dotazn\u00edku. Odkaz na dotazn\u00edk roz\u0161\u00ed\u0159\u00edte o UTM parametry a v Surviu si z\u00e1rove\u0148 zapnete sledov\u00e1n\u00ed pomoc\u00ed Google Analytics. Dotazn\u00edk bude obsahovat obr\u00e1zky a videa k va\u0161emu produktu. Z\u00e1kazn\u00edk\u016f se budete pt\u00e1t na jejich n\u00e1zor a hodnocen\u00ed. Po ukon\u010den\u00ed dotazn\u00edku bude respodent automaticky p\u0159esm\u011brov\u00e1n na str\u00e1nku, kde si bude moci zakoupit produkt se zaj\u00edmavou slevou, kterou z\u00edskal za vypln\u011bn\u00ed dotazn\u00edku. <strong>Z\u00edsk\u00e1te tak zp\u011btnou vazbu, budete si moci vyhodnotit efektivnost od newsletteru a\u017e po p\u0159\u00edpadn\u00fd n\u00e1kup a je\u0161t\u011b vyd\u011bl\u00e1te pen\u00edze<\/strong>.<\/div>\n<h3>Jak si nastavit p\u0159esm\u011brov\u00e1n\u00ed<\/h3>\n<p>Volbu obsahu z\u00e1v\u011bre\u010dn\u00e9 str\u00e1nky si nastav\u00edte p\u0159\u00edmo v dotazn\u00edku pomoc\u00ed posledn\u00edho tla\u010d\u00edtka v lev\u00e9m ovl\u00e1dac\u00edm panelu, kter\u00e1 m\u00e1 ikonu \u0161achovnicov\u00e9 vlajky. Zde si m\u016f\u017eete zvolit, jestli budete cht\u00edt vlastn\u00ed obsah (text a obr\u00e1zky) na str\u00e1nce s pod\u011bkov\u00e1n\u00edm nebo bude v\u00e1\u0161 respondent p\u0159esm\u011brov\u00e1n na jinou str\u00e1nku. Prim\u00e1rn\u011b je ov\u0161em nastaveno pod\u011bkov\u00e1n\u00ed spole\u010dn\u011b s reklamou na slu\u017eby Survia.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3455 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/nastaveni-typ-cs.png\" alt=\"Nastaven\u00ed thank you page\" width=\"560\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-typ-cs.png 563w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-typ-cs-300x77.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-typ-cs-530x137.png 530w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p>Jakmile si zvol\u00edte mo\u017enost p\u0159esm\u011brov\u00e1n\u00ed na web, budete moci zadat adresu str\u00e1nky, na kterou chcete poslat sv\u00e9ho respondenta. Survio za v\u00e1s nav\u00edc zkontroluje, \u017ee je tato str\u00e1nka funk\u010dn\u00ed. To, jak bude va\u0161e str\u00e1nka vypadat, je ji\u017e zcela na va\u0161\u00ed \u0161ikovnosti a fantazii. Nezapome\u0148te, \u017ee m\u016f\u017eete volit i odkaz na soci\u00e1ln\u00ed s\u00edt\u011b \u010di jak\u00e9koliv m\u00edsto v internetov\u00e9 s\u00edti.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3456\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/presmerovani-adresa-cs.png\" alt=\"P\u0159esm\u011brov\u00e1n\u00ed respodenta\" width=\"560\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/presmerovani-adresa-cs.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/presmerovani-adresa-cs-300x75.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/presmerovani-adresa-cs-530x133.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Nic dal\u0161\u00edho ji\u017e nastavovat nepot\u0159ebujete. Vid\u00edte, jak je to jednoduch\u00e9.<\/p>\n<div class=\"block block-tip\">Pozn. Mo\u017enost vypnout reklamu a vyu\u017e\u00edt cel\u00fd potenci\u00e1l str\u00e1nky s pod\u011bkov\u00e1n\u00edm budete m\u00edt k dispozici v \u00fa\u010dtech Business a Elite.<\/div>\n<h2 id=\"prodej\">2. Str\u00e1nka s pod\u011bkov\u00e1n\u00edm um\u00ed podpo\u0159it prodej a zv\u00fd\u0161it loajalitu<\/h2>\n<p>P\u0159\u00edmo na str\u00e1nku s pod\u011bkov\u00e1n\u00edm m\u016f\u017eete um\u00edstit <strong>slevov\u00fd kup\u00f3n<\/strong>, kter\u00fd budou moci Va\u0161i respondenti pou\u017e\u00edt ve va\u0161em kamenn\u00e9m obchod\u011b nebo p\u0159i vyu\u017eit\u00ed va\u0161ich slu\u017eeb. Pokud m\u00e1te eshop, m\u016f\u017eete je pomoc\u00ed linku p\u0159\u00edmo dov\u00e9st na str\u00e1nky, kde sv\u016fj kup\u00f3n vyu\u017eij\u00ed.<\/p>\n<p>Dal\u0161\u00ed mo\u017enost\u00ed je t\u0159eba zp\u0159\u00edstupn\u011bn\u00ed <strong>u\u017eite\u010dn\u00e9ho obsahu<\/strong> na webu nebo elektronick\u00e9 kn\u00ed\u017eky, kter\u00e1 m\u016f\u017ee poskytnout <strong>cenn\u00e9 rady, tipy a n\u00e1vody<\/strong>. Sta\u010d\u00ed m\u00edt tento obsah \u010di knihu um\u00edst\u011bn\u00fd na neve\u0159ejn\u00e9 \u010d\u00e1sti va\u0161eho webu a odkaz um\u00edst\u00edte pr\u00e1v\u011b na str\u00e1nku s pod\u011bkov\u00e1n\u00edm. Odm\u011bn\u00edte sv\u00e9ho respondenta a nav\u00edc ho motivujete k dal\u0161\u00ed aktivit\u011b nebo podpo\u0159\u00edte jeho loajalitu.<\/p>\n<div class=\"block block-example\">P\u0159\u00edkladem m\u016f\u017ee b\u00fdt elektronick\u00e1 kucha\u0159ka se spoustou zdrav\u00fdch recept\u016f, kterou z\u00edskaj\u00ed v\u0161ichni respondenti, jen\u017e vyplnili dotazn\u00edk obchodu se zdravou v\u00fd\u017eivou. Je to jednoduch\u00e9. Sta\u010d\u00ed, kdy\u017e PDF dokument s kucha\u0159kou um\u00edst\u00edte n\u011bkam na va\u0161e webov\u00e9 str\u00e1nky a do str\u00e1nky s pod\u011bkov\u00e1n\u00edm um\u00edst\u00edte jen odkaz. Va\u0161i respondenti si budou moci kucha\u0159ku jednodu\u0161e st\u00e1hnout.<\/div>\n<div class=\"block block-example\">Ur\u010dit\u011b byste tak\u00e9 mohli poskytnout mo\u017enost \u00fa\u010dasti v n\u011bjak\u00e9 sout\u011b\u017ei. Sta\u010d\u00ed jen odkaz na neve\u0159ejnou str\u00e1nku na va\u0161em webu, kde se budou moci zaregistrovat do slosov\u00e1n\u00ed.<\/div>\n<div class=\"block block-example\">\n<p><em>P\u0159\u00edklad str\u00e1nky s pod\u011bkov\u00e1n\u00edm<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3459\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/vlastni-typ-cs.png\" alt=\"P\u0159\u00edklad thank you page\" width=\"700\" height=\"790\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/vlastni-typ-cs.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/vlastni-typ-cs-300x339.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/vlastni-typ-cs-530x598.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div>\n<h2 id=\"ucel\">3. Zopakujte \u00fa\u010del dotazn\u00edku<\/h2>\n<p>Na t\u00e9to str\u00e1nce m\u016f\u017eete respondentovi poskytnout detailn\u011bj\u0161\u00ed informace o vyu\u017eit\u00ed dat z dotazn\u00edku a jak pomohou nap\u0159. zlep\u0161it slu\u017eby poskytovan\u00e9 z\u00e1kazn\u00edk\u016fm. Zd\u016frazn\u011bte, \u017ee n\u00e1zor ka\u017ed\u00e9ho respondenta je pro v\u00e1s d\u016fle\u017eit\u00fd.<\/p>\n<div class=\"block block-example\">\n<p><em>P\u0159\u00edklad:<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3484\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/cenne-odpovedi-cs.png\" alt=\"Str\u00e1nka s pod\u011bkov\u00e1n\u00edm zopakov\u00e1n\u00ed \u00fa\u010delu\" width=\"700\" height=\"436\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/cenne-odpovedi-cs.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/cenne-odpovedi-cs-300x187.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/cenne-odpovedi-cs-530x330.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div>\n<h2 id=\"vysledky\">4. Uka\u017ete v\u00fdsledky va\u0161eho pr\u016fzkumu<\/h2>\n<p>Na str\u00e1nku m\u016f\u017eete um\u00edstit odkaz vedouc\u00ed na <a href=\"https:\/\/www.survio.com\/p\/7i9G_\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>p\u0159ehled v\u00fdsledk\u016f<\/strong><\/a>, kter\u00e9 zve\u0159ejn\u00edte. Respondenti uvid\u00ed v\u0161echny v\u00fdsledky v\u010detn\u011b sv\u00fdch odpov\u011bd\u00ed. Alternativou m\u016f\u017ee b\u00fdt i odkaz na str\u00e1nku, na n\u00ed\u017e budou k dispozici v\u00fdstupy cel\u00e9ho dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed po jeho dokon\u010den\u00ed. Na t\u00e9to str\u00e1nce pak m\u016f\u017ee b\u00fdt zve\u0159ejn\u011bn komplexn\u00ed report v\u00fdsledk\u016f, kter\u00fd si vygenerujete p\u0159\u00edmo v Surviu. Pod\u00edvejte se na <a href=\"https:\/\/surviocdn.com\/s1\/20170524-253\/help\/examples\/report-cs.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">p\u0159\u00edklad takov\u00e9ho reportu<\/a>.<\/p>\n<p>Zaj\u00edmav\u00e9 v\u00fdsledky ankety \u010di dotazn\u00edku mohou b\u00fdt stimulem k tomu, aby motivovaly respondenta \u0161\u00ed\u0159it je mezi sv\u00fdmi p\u0159\u00e1teli, kte\u0159\u00ed pravd\u011bpodobn\u011b budou m\u00edt z\u00e1jem vyj\u00e1d\u0159it tak\u00e9 sv\u016fj n\u00e1zor. T\u00edm se v\u00e1m m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it po\u010det vypln\u011bn\u00fdch dotazn\u00edk\u016f.<\/p>\n<h3>Kde naj\u00edt odkaz na sd\u00edlen\u00ed v\u00fdsledk\u016f<\/h3>\n<p>Odkaz na v\u00fdsledky najdete v \u010d\u00e1sti \u201cV\u00fdsledky\u201d a n\u00e1sledn\u011b \u201cSd\u00edlen\u00ed v\u00fdsledk\u016f\u201d. Zde si tak\u00e9 m\u016f\u017eete zvolit, co v\u0161echno m\u016f\u017ee respondent vid\u011bt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3511\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/nastaveni-sdileni-vysledku-1.png\" alt=\"Nastaven\u00ed sd\u00edlen\u00ed v\u00fdsledk\u016f\" width=\"774\" height=\"775\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-sdileni-vysledku-1.png 774w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-sdileni-vysledku-1-300x300.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-sdileni-vysledku-1-768x769.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-sdileni-vysledku-1-530x531.png 530w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/nastaveni-sdileni-vysledku-1-100x100.png 100w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<div class=\"block block-example\">\n<p><em>P\u0159\u00edklad str\u00e1nky s pod\u011bkov\u00e1n\u00edm obsahuj\u00edc\u00ed odkaz na okam\u017eit\u00e9 v\u00fdsledky:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3486\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/sdileni-vysledku-cs.png\" alt=\"Str\u00e1nka s pod\u011bkov\u00e1n\u00edm se sd\u00edlen\u00edm v\u00fdsledk\u016f\" width=\"700\" height=\"437\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/sdileni-vysledku-cs.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/sdileni-vysledku-cs-300x187.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/sdileni-vysledku-cs-530x331.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div>\n<h2 id=\"pozvanka\">5. Pozv\u011bte respondenta k vypln\u011bn\u00ed dal\u0161\u00edho dotazn\u00edku<\/h2>\n<p>M\u00e1te dotazn\u00edk\u016f v\u00edce a r\u00e1di byste, aby respondent, kter\u00fd dotazn\u00edk vyplnil, pokra\u010doval v dal\u0161\u00edm dotazn\u00edku. Nen\u00ed nic jednodu\u0161\u0161\u00edho, ne\u017e na str\u00e1nku s pod\u011bkov\u00e1n\u00edm um\u00edstit odkaz na dal\u0161\u00ed dotazn\u00edky, kter\u00e9 m\u016f\u017ee tak\u00e9 vyplnit. Z\u00e1rove\u0148 m\u016f\u017eete prostor vyu\u017e\u00edt k pozv\u00e1n\u00ed k individu\u00e1ln\u00edm rozhovor\u016fm, kter\u00e9 budete realizovat s vybran\u00fdmi respondenty.<\/p>\n<p>Alternativou m\u016f\u017ee b\u00fdt rovnou respondenta p\u0159esm\u011brovat na str\u00e1nku s dal\u0161\u00edm dotazn\u00edkem, p\u0159i\u010dem\u017e postup p\u0159esm\u011brov\u00e1n\u00ed je toto\u017en\u00fd jako v prvn\u00edm p\u0159\u00edpad\u011b.<\/p>\n<div class=\"block block-example\">\n<p><em>P\u0159\u00edklad str\u00e1nky s pod\u011bkov\u00e1n\u00edm odkazuj\u00edc\u00ed na dal\u0161\u00ed dotazn\u00edk<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3489\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/dalsi-dotaznik-cs.png\" alt=\"Str\u00e1nka s pod\u011bkov\u00e1n\u00edm odkazuj\u00edc\u00ed na dal\u0161\u00ed dotazn\u00edk\" width=\"700\" height=\"437\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/dalsi-dotaznik-cs.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/dalsi-dotaznik-cs-300x187.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/dalsi-dotaznik-cs-530x331.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div>\n<h2 id=\"akce\">6. Pozv\u011bte respondenta na dal\u0161\u00ed akci<\/h2>\n<p>V p\u0159\u00edpad\u011b, \u017ee jste dotazn\u00edk vyu\u017eili pro vyhodnocen\u00ed zp\u011btn\u00e9 vazby na n\u011bjak\u00e9m semin\u00e1\u0159i nebo jin\u00e9 akci, m\u016f\u017eete str\u00e1nku \u0161ikovn\u011b vyu\u017e\u00edt jako <strong>pozv\u00e1nku na dal\u0161\u00ed akci<\/strong> nebo <strong>nab\u00eddnout jin\u00e9 slu\u017eby<\/strong> z va\u0161eho portf\u00f3lia. Na str\u00e1nce m\u016f\u017eete uv\u00e9st kr\u00e1tk\u00fd popis obsahu dal\u0161\u00edch semin\u00e1\u0159\u016f a term\u00edny jejich kon\u00e1n\u00ed. Nav\u00edc m\u016f\u017eete rovnou respondenta odk\u00e1zat na registra\u010dn\u00ed str\u00e1nku, kde si budou moci m\u00edsto na dal\u0161\u00edm semin\u00e1\u0159i rovnou rezervovat.<\/p>\n<h2 id=\"shrnuti\">7. Shr\u0148te podstatn\u00e9 informace<\/h2>\n<p>Vyu\u017eili jste dotazn\u00edk pro pl\u00e1nov\u00e1n\u00ed n\u011bjak\u00e9 aktivity nebo jako registra\u010dn\u00ed formul\u00e1\u0159? Dotazujete se nap\u0159. na t\u00e9mata aktivit, typy stravy apod. Prostor pod pod\u011bkov\u00e1n\u00edm je vhodn\u00fd pro zopakov\u00e1n\u00ed d\u016fle\u017eit\u00fdch informac\u00ed, nap\u0159\u00edklad kdy a kde se aktivity konaj\u00ed, do kdy je pot\u0159eba se p\u0159ihl\u00e1sit \u010di zaplatit, jak\u00e1 bude cena apod. Nav\u00edc si m\u016f\u017eete vlo\u017eit obr\u00e1zek s mapkou m\u00edsta kon\u00e1n\u00ed. I v tomto p\u0159\u00edpad\u011b byste mohli doplnit odkaz na v\u00fdsledky, v\u0161ichni respondenti pak uvid\u00ed, kter\u00e1 alternativa z nab\u00edzen\u00fdch vyhr\u00e1v\u00e1.<\/p>\n<div class=\"block block-example\">\n<p><em>P\u0159\u00edklad str\u00e1nky s pod\u011bkov\u00e1n\u00edm roz\u0161\u00ed\u0159en\u00e9 o d\u016fle\u017eit\u00e9 informace<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3491\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/typ-mapa-cz.png\" alt=\"Str\u00e1nka s pod\u011bkov\u00e1n\u00edm roz\u0161\u00ed\u0159en\u00e1 o dal\u0161\u00ed informace\" width=\"700\" height=\"850\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/typ-mapa-cz.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/typ-mapa-cz-300x364.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/typ-mapa-cz-530x644.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div>\n<h2 id=\"kontakt\">8. Uve\u010fte kontakt na sebe<\/h2>\n<p>Na str\u00e1nce s pod\u011bkov\u00e1n\u00edm m\u016f\u017eete samoz\u0159ejm\u011b uv\u00e9st tak\u00e9 sv\u016fj mailov\u00fd <strong>kontakt, telefonn\u00ed \u010d\u00edslo, odkazy na va\u0161e webov\u00e9 str\u00e1nky<\/strong> a va\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch. Umo\u017en\u00edte tak respondent\u016fm z\u016fstat s v\u00e1mi ve spojen\u00ed. Velkou vychyt\u00e1vkou m\u016f\u017eete b\u00fdt nap\u0159\u00edklad <strong>vlo\u017een\u00ed obr\u00e1zku s QR k\u00f3dem<\/strong>, kter\u00fd m\u016f\u017ee obsahovat t\u0159eba elektronickou vizitku nebo jin\u00e9 zaj\u00edmav\u00e9 informace (vyu\u017eijte k tomu n\u011bkter\u00fd z voln\u011b dostupn\u00fdch QR generator\u016f). Sta\u010d\u00ed jej chytr\u00fdm telefonem p\u0159e\u010d\u00edst a respondent bude m\u00edt kontakt na v\u00e1s rychle ulo\u017een\u00fd ve sv\u00e9m telefonu. Samoz\u0159ejm\u011b m\u016f\u017eete vlo\u017eit jak\u00fdkoliv obr\u00e1zek v\u010detn\u011b nap\u0159\u00edklad mapy s va\u0161\u00ed provozovnou.<\/p>\n<div class=\"block block-example\">\n<p><em>P\u0159\u00edklad str\u00e1nky s pod\u011bkov\u00e1n\u00edm dopln\u011bn\u00e9 o kontaktn\u00ed informace s QR k\u00f3dem obsahuj\u00edc\u00edm elektronickou vizitku<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3498\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/typ-qr-cz.jpg\" alt=\"Str\u00e1nka s pod\u011bkov\u00e1n\u00edm s QR k\u00f3dem\" width=\"700\" height=\"678\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/typ-qr-cz.jpg 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/typ-qr-cz-300x291.jpg 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/typ-qr-cz-530x513.jpg 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div>\n<h2 id=\"odpovedi\">9. Z\u00edskejte dal\u0161\u00ed odpov\u011bdi<\/h2>\n<p>Standardn\u00ed sou\u010d\u00e1st\u00ed str\u00e1nky s pod\u011bkov\u00e1n\u00edm jsou tak\u00e9 ikony soci\u00e1ln\u00edch s\u00edt\u00ed. Tyto ikony V\u00e1m pom\u00e1haj\u00ed z\u00edskat dal\u0161\u00ed odpov\u011bdi od nov\u00fdch lid\u00ed. Respondentovi umo\u017e\u0148uj\u00ed sd\u00edlet odkaz na v\u00e1\u0161 dotazn\u00edk a oslovit jeho p\u0159\u00e1tele a zn\u00e1m\u00e9, kte\u0159\u00ed by tak\u00e9 mohli vyplnit v\u00e1\u0161 dotazn\u00edk. Respondent toti\u017e po kliknut\u00ed na p\u0159\u00edslu\u0161nou ikonu sd\u00edl\u00ed odkaz na dotazn\u00edk na sv\u00e9m profilu zvolen\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b. Svoji z\u00e1v\u011bre\u010dnou str\u00e1nku m\u016f\u017eete doplnit prosbou, aby v\u00e1m respondenti pomohli v z\u00edsk\u00e1v\u00e1n\u00ed dal\u0161\u00edch odpov\u011bd\u00ed, sd\u00edlen\u00edm dotazn\u00edku na sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n<div class=\"block block-example\">\n<p><em>P\u0159\u00edklad str\u00e1nky s pod\u011bkov\u00e1n\u00edm dopln\u011bn\u00e9 o prosbu sd\u00edlen\u00ed odkazu na dotazn\u00edk<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3461\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/socialni-ikony-cs.png\" alt=\"Thank you page soci\u00e1ln\u00ed ikony\" width=\"700\" height=\"387\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/socialni-ikony-cs.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/socialni-ikony-cs-300x166.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/socialni-ikony-cs-530x293.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div>\n<h2>I standardn\u00ed z\u00e1v\u011bre\u010dn\u00e1 str\u00e1nka se Survio reklamou nab\u00edz\u00ed u\u017eite\u010dn\u00e9 vychyt\u00e1vky<\/h2>\n<p>Z\u00e1v\u011bre\u010dn\u00e1 str\u00e1nka standardn\u011b obsahuje pod\u011bkov\u00e1n\u00ed a z\u00e1rove\u0148 reklamu na slu\u017eby Survio (n\u00e1hled na obr\u00e1zku). Va\u0161i respondenti si tak mohou vytvo\u0159it sv\u016fj vlastn\u00ed dotazn\u00edk. Str\u00e1nka je tak\u00e9 dopln\u011bn\u00e1 o ikony jednotliv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed. Po kliknut\u00ed na tyto ikony mohou respondenti \u0161\u00ed\u0159it odkaz na v\u00e1\u0161 dotazn\u00edk na sv\u00fdch profilech na soci\u00e1ln\u00edch s\u00edt\u00edch. Nav\u00edc posledn\u00ed ikona ve tvaru plus nab\u00edz\u00ed i dal\u0161\u00ed mo\u017enosti pro \u0161\u00ed\u0159en\u00ed nap\u0159. vytvo\u0159en\u00ed zpr\u00e1vy do mailu nebo si odkaz vytisknout.<\/p>\n<p>\u0160\u00ed\u0159en\u00ed dotazn\u00edku je tak velmi jednoduch\u00e9 a vy m\u016f\u017eete na tuto mo\u017enost svoje respondenty rovnou upozornit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3467\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/06\/survio-reklama-cs.png\" alt=\"Standardn\u00ed thank you page\" width=\"700\" height=\"619\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/survio-reklama-cs.png 700w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/survio-reklama-cs-300x265.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/06\/survio-reklama-cs-530x469.png 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Vyu\u017e\u00edvejte pln\u011b potenci\u00e1lu str\u00e1nky s pod\u011bkov\u00e1n\u00edm. Jak jste si mohli p\u0159e\u010d\u00edst nab\u00edz\u00ed celou \u0159adu mo\u017enost\u00ed pou\u017eit\u00ed. V\u0161echny uveden\u00e9 p\u0159\u00edklady m\u016f\u017eete vz\u00e1jemn\u011b kombinovat. Vyzkou\u0161ejte si to.<\/p>\n<p>V p\u0159\u00edpad\u011b ot\u00e1zek, n\u00e1vrh\u016f a p\u0159ipom\u00ednek (nejen k seri\u00e1lu) n\u00e1s nev\u00e1hejte kontaktovat na <a title=\"Ofici\u00e1ln\u00ed str\u00e1nka Survio na Facebooku\" href=\"https:\/\/www.facebook.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Facebooku<\/a>, <a title=\"Sledujte n\u00e1s na Twitteru\" href=\"https:\/\/twitter.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteru<\/a>, <a title=\"Ofici\u00e1ln\u00ed str\u00e1nka Survio na G+\" href=\"https:\/\/plus.google.com\/114927814960731012065\/posts\" target=\"_blank\" rel=\"noopener noreferrer\">G+<\/a> nebo <a title=\"Kontaktujte n\u00e1s\" href=\"https:\/\/www.survio.com\/cs\/kontakt#support\" target=\"_blank\" rel=\"noopener noreferrer\">mailem<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Str\u00e1nka s pod\u011bkov\u00e1n\u00edm je posledn\u00ed str\u00e1nka dotazn\u00edku, kter\u00e1 se zobraz\u00ed po stisknut\u00ed tla\u010d\u00edtka odeslat. Z\u016fstanete pouze u pod\u011bkov\u00e1n\u00ed nebo z n\u00ed vyt\u011b\u017e\u00edte maximum? Nechte se inspirovat, jak vyu\u017e\u00edt potenci\u00e1l, kter\u00fd m\u016f\u017ee str\u00e1nka s pod\u011bkov\u00e1n\u00edm poskytnout.&nbsp;&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-3392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jak-vytvorit-dotaznik"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/3392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=3392"}],"version-history":[{"count":4,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/3392\/revisions"}],"predecessor-version":[{"id":4947,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/3392\/revisions\/4947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6509"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=3392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=3392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=3392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}