{"id":4024,"date":"2020-10-05T10:51:43","date_gmt":"2020-10-05T08:51:43","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=4024"},"modified":"2021-09-27T16:19:57","modified_gmt":"2021-09-27T14:19:57","slug":"zpetna-vazba-od-zakazniku-1-proc-se-bez-ni-neobejdete","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/jak-vytvorit-dotaznik\/zpetna-vazba-od-zakazniku-1-proc-se-bez-ni-neobejdete\/","title":{"rendered":"Zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f &#8211; 1. \u010d\u00e1st: Pro\u010d se bez n\u00ed neobejdete?"},"content":{"rendered":"\n<table style=\"border-collapse: collapse; width: 100%; height: 336px;\">\n<tbody>\n<tr style=\"height: 97px;\">\n<td style=\"width: 100%; border-color: #ffffff; height: 97px;\" colspan=\"2\">\n<p><span data-rich-text-format-boundary=\"true\">Provozujete vlastn\u00ed byznys? Jste mana\u017eerem ve firm\u011b? Pak ur\u010dit\u011b dok\u00e1\u017eete vyjmenovat celou \u0159adu \u010dinnost\u00ed, kter\u00e9 jsou pro jeho bezchybn\u00fd chod podstatn\u00e9. Z\u00edsk\u00e1vat zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f, udr\u017eovat s nimi dobr\u00e9 vztahy, vyhovovat jejich p\u0159\u00e1n\u00edm a naslouchat jejich pot\u0159eb\u00e1m se bezpochyby \u0159ad\u00ed mezi ty nejd\u016fle\u017eit\u011bj\u0161\u00ed z nich. <strong>Jedin\u011b spokojen\u00fd z\u00e1kazn\u00edk se k v\u00e1m toti\u017e bude d\u00e1le r\u00e1d vracet, utr\u00e1cet u v\u00e1s v\u00edce pen\u011bz a mluvit o va\u0161\u00ed zna\u010dce v dobr\u00e9m.<\/strong> Je proto naprosto nezbytn\u00e9, neust\u00e1le investovat dostatek zdroj\u016f a energie do toho, aby se <strong>\u00farove\u0148 zku\u0161enosti z\u00e1kazn\u00edk\u016f (customer experience)<\/strong> pohybovala v pozitivn\u00edch hodnot\u00e1ch. Jak ale zjist\u00edte, \u017ee to d\u011bl\u00e1te spr\u00e1vn\u011b?<\/span> \u010ct\u011bte d\u00e1le.<\/p>\n<h2>Co<strong> se v tomto \u010dl\u00e1nku dozv\u00edte?<\/strong><\/h2>\n<\/td>\n<\/tr>\n<tr style=\"height: 239px;\">\n<td style=\"width: 64.4826%; border-color: #ffffff; height: 239px;\">\n<ul>\n<li><strong>co je to feedback nebo-li zp\u011btn\u00e1 vazba<\/strong><\/li>\n<li><strong>pro\u010d je zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f d\u016fle\u017eit\u00e1<\/strong><\/li>\n<li><strong>jak v\u00e1m zp\u011btn\u00e1 vazba pom\u016f\u017ee vyladit produkt<\/strong><\/li>\n<li><strong>jak z\u00edsk\u00e1v\u00e1n\u00edm zp\u011btn\u00e9 vazby ovliv\u0148ujete loajalitu z\u00e1kazn\u00edk\u016f<\/strong><\/li>\n<li><strong>jak vyu\u017e\u00edt zp\u011btnou vazbu pro testimonial<\/strong><\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 35.5174%; border-color: #ffffff; height: 239px;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4602\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/053.png\" alt=\"Co se dozv\u00edte v tomto \u010dl\u00e1nku zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f\" width=\"500\" height=\"500\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/053.png 500w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/053-300x300.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/053-100x100.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to feedback?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f (customer feedback) <\/strong>je zp\u011btn\u00e1 reakce va\u0161ich z\u00e1kazn\u00edk\u016f na z\u00e1klad\u011b zku\u0161enosti s va\u0161\u00edm produktem. Je to informace o tom, jak a pro\u010d jsou va\u0161i spot\u0159ebitel\u00e9 spokojen\u00ed \u010di nespokojen\u00ed s va\u0161imi slu\u017ebami a v\u00fdrobky. Budete-li v\u011bnovat dostatek pozornosti tomu, co se v\u00e1m sna\u017e\u00ed \u0159\u00edct, pos\u00edl\u00edte jejich <strong>loajalitu (customer loyalty) a sn\u00ed\u017e\u00edte \u00fabytek z\u00e1kazn\u00edk\u016f (customer churn).<\/strong><\/span><\/p>\n\n\n\n<p>Jednodu\u0161e \u0159e\u010deno, pokud budete pravideln\u011b zji\u0161\u0165ovat, co V\u00e1\u0161 z\u00e1kazn\u00edk chce a budete tomu p\u0159izp\u016fsobovat strategii firmy, udr\u017e\u00edte se na trhu nebo dokonce ute\u010dete konkurenci. V\u017edy\u0165 z\u00e1kazn\u00edk se oto\u010d\u00ed tam, kde mu vyhov\u00ed nejl\u00e9pe. Z toho d\u016fvodu m\u00e1 pro v\u00e1s feedback v\u00fdznam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pou\u017eijte pro zp\u011btnou vazbu dotazn\u00edk<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Obvykle se feedback z\u00edsk\u00e1v\u00e1 prost\u0159ednictv\u00edm <strong><a href=\"https:\/\/www.survio.com\/cs\/dotazniky-spokojenosti-zakazniku\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">dotazn\u00edku na zp\u011btnou vazbu z\u00e1kazn\u00edk\u016f<\/a> (customer feedback form)<\/strong>.<\/span><\/p>\n\n\n\n<p>Zjist\u011bte t\u0159eba:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>zda va\u0161emu produktu nechyb\u00ed n\u011bjak\u00e1 funkce<\/li><li>zda m\u00e1te kompletn\u00ed sortiment<\/li><li>zda se z\u00e1kazn\u00edci c\u00edt\u00ed dob\u0159e ve va\u0161\u00ed prodejn\u011b<\/li><li>zda pova\u017euj\u00ed v\u00e1\u0161 person\u00e1l za ochotn\u00fd a p\u0159\u00edjemn\u00fd<\/li><li>zda by uv\u00edtali jin\u00e9 dodavatelsk\u00e9 podm\u00ednky<\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\"> Z\u00edskan\u00e9 informace pak mimo jin\u00e9 dok\u00e1\u017eou slou\u017eit jako skv\u011bl\u00fd identifik\u00e1tor toho, v \u010dem by se va\u0161e firma mohla zlep\u0161it. Zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f je zlat\u00fd d\u016fl, kter\u00fd <strong>v\u00e1m pom\u016f\u017ee l\u00e9pe uzp\u016fsobit va\u0161e jedn\u00e1n\u00ed tomu, co si p\u0159ej\u00ed va\u0161i z\u00e1kazn\u00edci<\/strong>.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/cs\/blog\/wp-content\/uploads\/2019\/12\/Zp\u011btn\u00e1-vazba-od-z\u00e1kazn\u00edk\u016f.jpeg\" alt=\"Zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f\" class=\"wp-image-4542\" width=\"450\" height=\"271\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">V tomto \u010dl\u00e1nku se dozv\u00edte, <strong>pro\u010d a \u010d\u00edm z\u00e1kaznick\u00e1 zp\u011btn\u00e1 vazba pom\u016f\u017ee va\u0161emu byznysu<\/strong> p\u0159edb\u011bhnout konkurenci.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Pro\u010d z\u00edsk\u00e1vat zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nen\u00ed to n\u00e1hoda, \u017ee v\u0161ichni \u00fasp\u011b\u0161n\u00ed hr\u00e1\u010di mezi firmami pochopili, jak velk\u00fd v\u00fdznam je t\u0159eba p\u0159ikl\u00e1dat zp\u011btn\u00e9 vazb\u011b od z\u00e1kazn\u00edk\u016f a jak\u00fd dopad to m\u00e1 na jejich byznys. Z proveden\u00fdch pr\u016fzkum\u016f vypl\u00fdv\u00e1, \u017ee <strong>akvizice nov\u00fdch z\u00e1kazn\u00edk\u016f je 5\u00d7 a\u017e 25\u00d7 dra\u017e\u0161\u00ed, ne\u017e investice do spokojenosti t\u011bch st\u00e1vaj\u00edc\u00edch<\/strong>. Koneckonc\u016f, jsou to pr\u00e1v\u011b loaj\u00e1ln\u00ed z\u00e1kazn\u00edci, kdo pom\u00e1h\u00e1 va\u0161emu byznysu r\u016fst. D\u00e1vaj\u00ed v\u00e1m stabilitu a m\u016f\u017eete d\u00edky nim pl\u00e1novat kroky do budoucna. Nadm\u011brn\u00e1 fluktuace z\u00e1kazn\u00edk\u016f a celkov\u00fd pokles akvizic toti\u017e jinak nevyhnuteln\u011b vede k poklesu tr\u017eeb.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Poj\u010fme se zam\u011b\u0159it na ty <strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed d\u016fvody, pro\u010d je pr\u00e1v\u011b zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f sn\u00eddan\u00ed \u0161ampion\u016f<\/strong>!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <b>Pom\u016f\u017ee v\u00e1m identifikovat aspekty va\u0161eho produktu \u010di slu\u017eby, kter\u00e9 je nutn\u00e9 vylep\u0161it<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">D\u00edky ka\u017edodenn\u00ed pr\u00e1ci s va\u0161\u00edm produktem zn\u00e1te dokonale ka\u017ed\u00fd detail jeho fungov\u00e1n\u00ed. \u010casem v\u00e1s to v\u0161ak m\u016f\u017ee izolovat od reality, a to a\u017e natolik, \u017ee za\u010dnete na produkt nahl\u00ed\u017eet zkreslen\u011b a p\u0159estanete vn\u00edmat jeho nedostatky. A pr\u00e1v\u011b tady <strong>v\u00e1m m\u016f\u017eou va\u0161i z\u00e1kazn\u00edci otev\u0159\u00edt o\u010di<\/strong>! Nebudou se b\u00e1t v\u00e1m \u0159\u00edct, <strong>co p\u0159esn\u011b se jim<\/strong> na va\u0161em produktu \u010di slu\u017eb\u011b <strong>l\u00edb\u00ed, nebo naopak nezd\u00e1<\/strong>. A i kdy\u017e to m\u016f\u017ee zas\u00e1hnout va\u0161e city, jsou to p\u0159ece jen hlavn\u011b oni, pro koho to v\u0161echno d\u011bl\u00e1te. Proto byste nem\u011bli tyto varovn\u00e9 sign\u00e1ly ignorovat. Za\u010dn\u011bte m\u00edsto toho pl\u00e1novat v\u00fdvoj va\u0161eho produktu sm\u011brem, kter\u00fd si \u017e\u00e1daj\u00ed va\u0161i spot\u0159ebitel\u00e9. Je to nejlep\u0161\u00ed zp\u016fsob, <strong>jak je p\u0159im\u011bt k tomu, aby si v\u00e1s<\/strong> v budoucnu <strong>vybrali znovu<\/strong>. Krom\u011b toho je to skv\u011bl\u00e1 indicie k identifikaci va\u0161eho <a rel=\"noopener noreferrer\" class=\"rank-math-link\" href=\"https:\/\/www.mediaguru.cz\/slovnik-a-mediatypy\/slovnik\/klicova-slova\/usp-unique-selling-proposition\/\" target=\"_blank\"><strong>USP (unique selling proposition = jedine\u010dn\u00fd prodejn\u00ed argument).<\/strong><\/a><\/span><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fffbeb\"><strong>Tip: <\/strong>Ptejte se va\u0161ich z\u00e1kazn\u00edk\u016f konkr\u00e9tn\u011b. Krom\u011b toho, \u017ee budete v\u011bd\u011bt, co p\u0159esn\u011b d\u011bl\u00e1te dob\u0159e \u010di \u0161patn\u011b, budete zn\u00e1t i dob\u0159e uchopiteln\u00e1 specifika. Inspirujte se n\u00e1sleduj\u00edc\u00edmi p\u0159\u00edklady.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"background-color:#ffffff\" class=\"tadv-background-color\"><em>Jak byste ohodnotili na\u0161e slu\u017eby?<\/em><\/span><\/li><li><span style=\"background-color:#ffffff\" class=\"tadv-background-color\"><em>Co v\u00e1m u na\u0161eho produktu chyb\u00ed?<\/em><\/span><\/li><li><span style=\"background-color:#ffffff\" class=\"tadv-background-color\"><em>Co byste r\u00e1di zlep\u0161ili?<\/em><\/span><\/li><li><span style=\"background-color:#ffffff\" class=\"tadv-background-color\"><em>Co byste v na\u0161em obchod\u011b cht\u011bli zm\u011bnit?<\/em><\/span><\/li><li><span style=\"background-color:#ffffff\" class=\"tadv-background-color\"><em>Jak bychom mohli vylep\u0161it doru\u010den\u00ed?<\/em><\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Budete vyd\u011bl\u00e1vat v\u00edce d\u00edky spr\u00e1vn\u00fdm rozhodnut\u00edm<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Monitorov\u00e1n\u00ed spokojenosti z\u00e1kazn\u00edk\u016f (customer satisfaction) a zji\u0161\u0165ov\u00e1n\u00ed jejich preferenc\u00ed v\u00e1m pom\u016f\u017ee <strong>efektivn\u011bji vyu\u017e\u00edvat energii a \u010das<\/strong>, kter\u00fd do produktu investujete. Up\u0159esn\u00edte si toti\u017e, kdo va\u0161i z\u00e1kazn\u00edci jsou, a z\u00edsk\u00e1te jasn\u011bj\u0161\u00ed p\u0159edstavu o tom, na \u010dem by se m\u011blo pracovat nejv\u00edc. <strong>P\u0159edejdete tak pl\u00fdtv\u00e1n\u00ed \u010dasem na detaily, kter\u00e9<\/strong> na prvn\u00ed pohled m\u016f\u017eou p\u0159ipadat d\u016fle\u017eit\u00e9 v\u00e1m, ale <strong>va\u0161i z\u00e1kazn\u00edci nebo u\u017eivatel\u00e9<\/strong> je nejsp\u00ed\u0161 <strong>tolik neocen\u00ed<\/strong>. Jak u\u017e zazn\u011blo v\u00fd\u0161e, va\u0161i spot\u0159ebitel\u00e9 v\u00e1m \u010dasto dok\u00e1\u017e\u00ed poskytnout tipy a n\u00e1pady, kter\u00e9 by v\u00e1s ani nenapadly, a uk\u00e1zat tak sm\u011br, do n\u011bho\u017e se v\u00e1m vyplat\u00ed investovat. A jestli\u017ee jim <strong>za\u010dnete d\u00e1vat p\u0159esn\u011b to, co si \u017e\u00e1daj\u00ed<\/strong>, budou u v\u00e1s cht\u00edt nakupovat i v budoucnu.<\/span><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6ff\"><strong>P\u0159\u00edklad: <\/strong><em>P\u0159edstavte si, \u017ee jste dlouho vyv\u00edjeli pokro\u010dil\u00e9 funkce va\u0161eho nov\u00e9ho softwaru a t\u011b\u0161ili jste se, jak va\u0161im u\u017eivatel\u016fm nab\u00eddnete p\u0159esn\u011b to, po \u010dem u\u017e tak dlouho tou\u017eili. Jen\u017ee i po jejich spu\u0161t\u011bn\u00ed v\u00e1\u0161 prodej st\u00e1le kles\u00e1 a o\u010dividn\u011b se nedostavuje k\u00fd\u017een\u00fd efekt. Rozhodnete se tedy zjistit, v \u010dem to v\u011bz\u00ed a roze\u0161lete u\u017eivatel\u016fm dotazn\u00edk zp\u011btn\u00e9 vazby. Najednou se uk\u00e1\u017ee, \u017ee v\u011bt\u0161ina u\u017eivatel\u016f si nev\u00ed rady ani se z\u00e1kladn\u00edmi funkcemi, nato\u017e aby se zaj\u00edmali o funkce nov\u00e9. Nyn\u00ed u\u017e v\u00edte, \u017ee je pot\u0159eba za\u010d\u00edt soust\u0159edit va\u0161i energii sp\u00ed\u0161e do vzd\u011bl\u00e1v\u00e1n\u00ed u\u017eivatel\u016f ne\u017e do vyv\u00edjen\u00ed nov\u00fdch funkc\u00ed.<\/em> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3. Vylep\u0161\u00ed v\u00e1m z\u00e1kaznickou zku\u0161enost (customer experience) a <a rel=\"noreferrer noopener\" aria-label=\"retenci (opens in a new tab)\" href=\"https:\/\/managementmania.com\/cs\/retence-zakazniku-customer-retention\" target=\"_blank\">retenci<\/a><\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"913\" height=\"557\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/NPS-ot\u00e1zka.png\" alt=\"\" class=\"wp-image-4563\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/NPS-ot\u00e1zka.png 913w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/NPS-ot\u00e1zka-300x183.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/NPS-ot\u00e1zka-768x469.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/NPS-ot\u00e1zka-530x323.png 530w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Spokojen\u00ed z\u00e1kazn\u00edci v\u00e1m z\u016fstanou v\u011brn\u00ed.<\/strong> Uka\u017ete jim, \u017ee jejich n\u00e1zor m\u00e1 pro v\u00e1s v\u00e1hu. Kdy\u017e budete naslouchat jejich n\u00e1zor\u016fm a \u0159\u00eddit se jejich zp\u011btnou vazbou, d\u00e1te jim pocit vysly\u0161en\u00ed a z\u00e1rove\u0148 se budou c\u00edtit anga\u017eovan\u011b a d\u016fle\u017eit\u011b. A pr\u00e1v\u011b to je kl\u00ed\u010dem k dobr\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti (customer experience). Dod\u00e1te jim d\u016fv\u011bru v to, \u017ee v\u00edce, ne\u017e na jejich pen\u011bz\u00edch, v\u00e1m z\u00e1le\u017e\u00ed na vy\u0159e\u0161en\u00ed jejich probl\u00e9mu, co\u017e <strong>pozdvihne m\u00edru jejich loajality<\/strong>. Statistiky potvrzuj\u00ed, \u017ee aktivn\u011b zapojen\u00ed z\u00e1kazn\u00edci u v\u00e1s <strong>nakoup\u00ed a\u017e o 90% \u010dast\u011bji<\/strong> <strong>a<\/strong> <strong>utrat\u00ed<\/strong> na transakci <strong>a\u017e o 60% v\u00edce<\/strong>. T\u00edm, \u017ee z nich ud\u011bl\u00e1te \u201c\u010dleny tv\u016fr\u010d\u00edho t\u00fdmu\u201d, z\u00edskaj\u00ed pozitivn\u00ed konotaci s va\u0161\u00ed zna\u010dkou. Nabudou tak dojmu, \u017ee jsou s va\u0161\u00ed slu\u017ebou nebo produktem spojen\u00ed a <strong>budou va\u0161\u00ed zna\u010dce v\u00edce oddan\u00ed<\/strong>, co\u017e v d\u016fsledku <strong>pozdvihne v\u00e1\u0161 prodej<\/strong><\/span>.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#fffbeb;color:#000000\"><strong>Tip:<\/strong> Pravideln\u011b z\u00edsk\u00e1van\u00fd feedback od z\u00e1kazn\u00edk\u016f a opakovan\u00e9 m\u011b\u0159en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f v\u00e1m pom\u016f\u017eou nast\u00ednit dlouhodob\u00fd dopad proveden\u00fdch zm\u011bn. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>4. <\/b>Z\u00edsk\u00e1te skv\u011bl\u00e9 podklady pro testimonial a poroste v\u00e1m akvizice<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Pozitivn\u00ed feedback od z\u00e1kazn\u00edk\u016f je skv\u011bl\u00fd <strong>zdroj informac\u00ed pro dal\u0161\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/strong>! Vr\u00e1t\u00ed-li se v\u00e1\u0161 dotazn\u00edk zp\u011btn\u00e9 vazby pln\u00fd chv\u00e1ly, nebojte se toho vyu\u017e\u00edt. <strong>Pou\u017eijte ho nap\u0159\u00edklad jako <a rel=\"noreferrer noopener\" aria-label=\"testimonial (opens in a new tab)\" href=\"https:\/\/ottobohus.cz\/slovo-druhych-vyda-za-tisic-vasich\" target=\"_blank\">testimonial<\/a><\/strong> na va\u0161em webu nebo na soci\u00e1ln\u00edch s\u00edt\u00edch (samoz\u0159ejm\u011b se svolen\u00edm autora). <strong>Podtrhnete t\u00edm vliv tzv. ambasador\u016f va\u0161\u00ed zna\u010dky<\/strong>, kte\u0159\u00ed o v\u00e1s budou mluvit v superlativech, kde se d\u00e1. A to se vyplat\u00ed, proto\u017ee pozitivn\u00ed recenze, \u0161\u00ed\u0159en\u00e9 starou dobrou cestou mluven\u00e9ho slova, jsou pravd\u011bpodobn\u011b st\u00e1le tou nejefektivn\u011bj\u0161\u00ed (a nejlevn\u011bj\u0161\u00ed!) variantou <strong>akvizice nov\u00fdch z\u00e1kazn\u00edk\u016f<\/strong>. Stejn\u011b tak i doporu\u010den\u00ed u\u017eivatel\u016f \u010di z\u00e1kazn\u00edk\u016f na hodnotic\u00edch port\u00e1lech maj\u00ed cenu zlata. M\u00edt k dispozici pozitivn\u00ed recenze m\u00e1 v sou\u010dasn\u00e9 dob\u011b obrovskou v\u00e1hu. Lid\u00e9 jim \u010dasto d\u016fv\u011b\u0159uj\u00ed v\u00edce, ne\u017e reklam\u00e1m a rad\u00e1m expert\u016f. Hodnota pozitivn\u00ed zp\u011btn\u00e9 vazby je zkr\u00e1tka opravdu nevy\u010d\u00edsliteln\u00e1. Je to p\u0159irozen\u00e1 cesta k <strong>budov\u00e1n\u00ed dobr\u00e9 reputace<\/strong>, upout\u00e1n\u00ed pozornosti potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a k nov\u00e9mu byznysu.<\/span> Pod\u00edvejte se na p\u0159\u00edklad takov\u00e9ho testimonialu z na\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"671\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/Testimonial-1.png\" alt=\"\" class=\"wp-image-4568\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/Testimonial-1.png 736w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/Testimonial-1-300x274.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/Testimonial-1-530x483.png 530w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>5. Skv\u011bl\u00e1 zp\u011btn\u00e1 vazba nakopne va\u0161i vnit\u0159n\u00ed motivaci<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Zp\u011btn\u00e1 vazba p\u0159edstavuje i skv\u011bl\u00fd n\u00e1hled do toho, jak moc snahy vyv\u00edj\u00ed v\u00e1\u0161 t\u00fdm \u010di zam\u011bstnanci. Zejm\u00e9na vedouc\u00ed pracovn\u00edci a majitel\u00e9 firem jist\u011b dok\u00e1\u017e\u00ed ocenit pov\u011bdom\u00ed o tom, <strong>kdo z jejich t\u00fdmu odv\u00e1d\u00ed skv\u011blou pr\u00e1ci, kdo ne a pro\u010d<\/strong>. Poda\u0159\u00ed-li se v\u00e1m identifikovat adekv\u00e1tn\u00ed zp\u016fsob jedn\u00e1n\u00ed se z\u00e1kazn\u00edky, povede to k <strong>lep\u0161\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti<\/strong>, <strong>vy\u0161\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f<\/strong> a t\u00edm p\u00e1dem i k <strong>v\u011bt\u0161\u00edm tr\u017eb\u00e1m<\/strong>. Chv\u00e1la ze strany spot\u0159ebitel\u016f nav\u00edc dok\u00e1\u017ee <strong>zv\u00fd\u0161it celkovou mor\u00e1lku a motivaci t\u00fdmu<\/strong> a vede k <strong>vy\u0161\u0161\u00ed anga\u017eovanosti zam\u011bstnanc\u016f<\/strong> <strong>(employee engagement)<\/strong>. Budovat firmu a udr\u017eovat jej\u00ed chod je pak mnohem snaz\u0161\u00ed, kdy\u017e v\u00edte, <strong>\u017ee si sv\u00fdmi \u010diny m\u016f\u017eete b\u00fdt jist\u00ed<\/strong>.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/survio-blog.png\" alt=\"\" class=\"wp-image-4574\" width=\"45\" height=\"8\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Dechberouc\u00ed v\u00fdsledky bez n\u00e1mahy<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak je vid\u011bt, existuje <strong>cel\u00e1 \u0159ada p\u00e1dn\u00fdch d\u016fvod\u016f, pro\u010d nepodce\u0148ovat s\u00edlu feedbacku od z\u00e1kazn\u00edk\u016f<\/strong>. Obzvl\u00e1\u0161t\u011b v sou\u010dasn\u00e9 dob\u011b, pln\u00e9 modern\u00edch <strong>n\u00e1stroj\u016f na tvorbu online dotazn\u00edk\u016f<\/strong>. Dotazn\u00edk k z\u00edsk\u00e1n\u00ed zp\u011btn\u00e9 vazby vytvo\u0159\u00edte levou zadn\u00ed, ani to <strong>nestoj\u00ed tolik \u00fasil\u00ed<\/strong>. Nav\u00edc existuje mnoho zp\u016fsob\u016f, <a aria-label=\"jak dotazn\u00edk sd\u00edlet s lidmi (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/6-zpusobu-jak-sdilet-dotaznik\" target=\"_blank\" class=\"rank-math-link\">jak sd\u00edlet dotazn\u00edk s lidmi<\/a>. Vyzkou\u0161ejte to se <a rel=\"noreferrer noopener\" aria-label=\"Survio. (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\">Survio.<\/a> Pot\u0159ebujete k tomu jen p\u00e1r kliknut\u00ed a online dotazn\u00edk na zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f je na sv\u011bt\u011b. M\u016f\u017eete si vytvo\u0159it vlastn\u00ed nebo m\u016f\u017eete vyu\u017e\u00edt <a rel=\"noreferrer noopener\" aria-label=\"hotovou \u0161ablonu (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/www.survio.com\/cs\/typy-dotazniku\" target=\"_blank\">hotovou \u0161ablonu<\/a> a u\u0161et\u0159it je\u0161t\u011b v\u00edce \u010dasu.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">V n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku se do\u010dtete, <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zpetna-vazba-od-zakazniku-2-cast-ziskavejte-ji-efektivne\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">jak si takov\u00fd online dotazn\u00edk zp\u011btn\u00e9 vazby vytvo\u0159it<\/a> a budete se moci nechat inspirovat u\u017eite\u010dn\u00fdmi radami a <strong>tipy pro zv\u00fd\u0161en\u00ed jejich efektivity<\/strong>. Shrneme mimo jin\u00e9 to, <strong>na co je dobr\u00e9 se z\u00e1kazn\u00edk\u016f pt\u00e1t<\/strong>, a spoustu dal\u0161\u00edch v\u011bc\u00ed. Dejte se do \u010dten\u00ed, ptejte se a pos\u00edlejte koment\u00e1\u0159e na <\/span><a href=\"https:\/\/www.facebook.com\/theSurvio\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebooku<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/theSurvio\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Twitteru<\/span><\/a><span style=\"font-weight: 400;\"> nebo prost\u0159ednictv\u00edm <\/span><a href=\"https:\/\/www.survio.com\/cs\/kontakt#support\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-mailu<\/span><\/a><span style=\"font-weight: 400;\"> a nic v\u00e1m neute\u010de!<\/span><\/p>\n\n\n\n<p>Pokud V\u00e1s zaj\u00edm\u00e1 problematika dotazn\u00edk\u016f v\u00edce do hloubky, doporu\u010dujeme v\u00e1m \u010dl\u00e1nek<a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/jak-pripravit-dotaznikove-setreni\" target=\"_blank\" aria-label=\" Jak spr\u00e1vn\u011b zpracovat dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"> Jak spr\u00e1vn\u011b zpracovat dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed<\/a>, kde se tvorb\u011b dotazn\u00edk\u016f v\u011bnujeme velmi komplexn\u011b a ve\u0161ker\u00e9 tipy a triky ukazujeme p\u0159\u00edmo na p\u0159\u00edkladech.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Provozujete vlastn\u00ed byznys? Jste mana\u017eerem ve firm\u011b? Pak ur\u010dit\u011b dok\u00e1\u017eete vyjmenovat celou \u0159adu \u010dinnost\u00ed, kter\u00e9 jsou pro jeho bezchybn\u00fd chod podstatn\u00e9. Z\u00edsk\u00e1vat zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f, udr\u017eovat s nimi dobr\u00e9 vztahy, vyhovovat jejich p\u0159\u00e1n\u00edm a&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-4024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jak-vytvorit-dotaznik"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/4024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=4024"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/4024\/revisions"}],"predecessor-version":[{"id":6514,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/4024\/revisions\/6514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6513"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=4024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=4024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=4024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}