{"id":459,"date":"2020-11-11T15:38:55","date_gmt":"2020-11-11T14:38:55","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=459"},"modified":"2025-04-10T13:40:27","modified_gmt":"2025-04-10T11:40:27","slug":"jak-vybrat-vzorek-respondentu","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/jak-vytvorit-dotaznik\/jak-vybrat-vzorek-respondentu","title":{"rendered":"Jak vybrat vzorek respondent\u016f"},"content":{"rendered":"V\u00edtejte i t\u0159et\u00edho d\u00edlu na\u0161eho seri\u00e1lu, ve kter\u00e9m v\u00e1m praktickou formou uk\u00e1\u017eeme, jak funguje kvantitativn\u00ed v\u00fdzkum v praxi. <strong>V\u0161e uk\u00e1\u017eeme na p\u0159\u00edkladech<\/strong>, abyste si odnesli n\u011bco, co sami m\u016f\u017eete vyu\u017e\u00edt &#8211; t\u0159eba ve sv\u00e9 firm\u011b. Co se do\u010dtete v jednotliv\u00fdch d\u00edlech?\n<table style=\"height: 290px; width: 100%; border-collapse: collapse; border-style: none;\">\n<tbody>\n<tr style=\"height: 290px;\">\n<td style=\"width: 54.6552%; border-style: none; height: 290px;\">\n<ol>\n \t<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/kvantitativni-vyzkum-kvalitativni-vyzkum\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Charakteristika kvantitativn\u00edho v\u00fdzkumu ve srovn\u00e1n\u00ed s kvalitativn\u00edm v\u00fdzkumem<\/strong><\/a><\/li>\n \t<li data-tadv-p=\"keep\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/formulace-hypotezy-formulace-vyzkumneho-problemu\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Formulace hypot\u00e9zy a v\u00fdzkumn\u00e9ho probl\u00e9mu<\/strong><\/a><\/li>\n \t<li data-tadv-p=\"keep\"><strong>Jak spr\u00e1vn\u011b vybrat vzorek respondent\u016f<\/strong><\/li>\n<\/ol>\n<\/td>\n<td style=\"width: 45.3448%; border-style: none; height: 290px;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5260\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/a-7.png\" alt=\"vzorek respondent\u016f\" width=\"500\" height=\"500\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/a-7.png 500w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/a-7-300x300.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/a-7-100x100.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Pro\u010d je v\u00fdb\u011br vzorku d\u016fle\u017eit\u00fd?<\/h2>\nV\u00fdb\u011br vzorku je pro proces va\u0161eho v\u00fdzkumu nepostradateln\u00fd, proto\u017ee \u0161patn\u011b zvolen\u00fd vzorek respondent\u016f m\u016f\u017ee zkouman\u00fd probl\u00e9m zkomplikovat nebo zcela znehodnotit. V\u017edy byste m\u011bli zkoumat skupiny osob, kter\u00e9 maj\u00ed n\u011bco spole\u010dn\u00e9ho s oblast\u00ed, kterou zkoum\u00e1te.\n<div class=\"block block-example\">\n\n<strong>P\u0159\u00edklad:<\/strong>\n\nPokud se budete pt\u00e1t d\u00edt\u011bte na internetov\u00e9 bankovnictv\u00ed, jist\u011b nez\u00edsk\u00e1te relevantn\u00ed informace.\n\n<\/div>\nAbyste v\u00fdzkum kvalitn\u011b zrealizovali, mus\u00edte si spr\u00e1vn\u011b definovat c\u00edlovou skupinu respondent\u016f, kte\u0159\u00ed v\u00e1m poskytnou relevantn\u00ed informace. Bez tohoto kroku se ned\u00e1 v\u00fdzkum pova\u017eovat za plnohodnotn\u00fd.\n<h2>Vzorek respondent\u016f &#8211; zp\u016fsoby v\u00fdb\u011bru<\/h2>\nPodrobn\u011bji se pod\u00edv\u00e1me na obecn\u011b uzn\u00e1van\u00e9 zp\u016fsoby v\u00fdb\u011bru vzorku:\n\n<img decoding=\"async\" class=\"size-full wp-image-504 alignleft\" style=\"float: right;\" title=\"V\u00fdb\u011br vzorku\" src=\"\/cs\/blog\/wp-content\/uploads\/2012\/12\/Vyber-vzorku.png\" alt=\"Vyber-vzorku\" width=\"128\" height=\"128\" \/>\n<ul>\n \t<li>Prost\u00fd n\u00e1hodn\u00fd v\u00fdb\u011br<\/li>\n \t<li>Systematick\u00fd n\u00e1hodn\u00fd v\u00fdb\u011br<\/li>\n \t<li>Stratifikovan\u00fd n\u00e1hodn\u00fd v\u00fdb\u011br<\/li>\n \t<li>V\u00edcestup\u0148ov\u00fd shlukov\u00fd v\u00fdb\u011br<\/li>\n<\/ul>\n<h2>Prost\u00fd n\u00e1hodn\u00fd v\u00fdb\u011br<\/h2>\nJe vhodn\u00fd pro zkoum\u00e1n\u00ed obecn\u00fdch probl\u00e9m\u016f. Respondenti jsou vyb\u00edr\u00e1ni n\u00e1hodn\u011b, bez jak\u00e9hokoli pravidla. Prost\u00fd n\u00e1hodn\u00fd v\u00fdb\u011br m\u016f\u017eeme p\u0159irovnat k <strong>\u201a\u201alosov\u00e1n\u00ed\u201c<\/strong>, kde m\u00e1 ka\u017ed\u00fd respondent stejnou \u0161anci na v\u00fdb\u011br.\n\nT\u00edmto zp\u016fsobem se daj\u00ed lehce pokr\u00fdt v\u0161echny vlastnosti populace. V\u00fdsledky je v\u0161ak t\u0159eba br\u00e1t obecn\u011b.\n<div class=\"block block-example\">\n\n<strong>P\u0159\u00edklad:<\/strong>\n\n\u0158editele knihovny zaj\u00edm\u00e1, jak mu\u017ei a \u017eeny rozd\u00edln\u00fdch v\u011bkov\u00fdch kategori\u00ed hodnot\u00ed slu\u017eby knihovny. Na pultech knihovny proto nech\u00e1 um\u00edstit dotazn\u00edky, na kter\u00e9 mohou odpov\u011bd\u011bt v\u0161ichni u\u017eivatel\u00e9 knihovny. Dotazn\u00edk zji\u0161\u0165uje spokojenost s\u00a0knihovn\u00edmi slu\u017ebami, v\u011bk a pohlav\u00ed.\n\n<\/div>\nZ p\u0159\u00edkladu vypl\u00fdv\u00e1, \u017ee ka\u017ed\u00fd u\u017eivatel knihovny m\u00e1 stejnou \u0161anci vyplnit dotazn\u00edk. Jsou v n\u011bm zahrnuty v\u0161echny p\u0159edpoklady pro z\u00edsk\u00e1n\u00ed respons\u00ed od r\u016fzn\u00fdch v\u011bkov\u00fdch skupin r\u016fzn\u00fdch pohlav\u00ed.\n<h2>Systematick\u00fd n\u00e1hodn\u00fd v\u00fdb\u011br<\/h2>\nJe nastaven k\u00a0v\u00fdb\u011bru ka\u017ed\u00e9ho <strong>n-t\u00e9ho<\/strong> p\u0159\u00edpadu. Nap\u0159\u00edklad ka\u017ed\u00e9ho des\u00e1t\u00e9ho.\n\nJedn\u00e1 se o typick\u00fd p\u0159\u00edpad u firem a organizac\u00ed, kter\u00e9 si vedou datab\u00e1zi potenci\u00e1ln\u00edch respondent\u016f (registrovan\u00ed u\u017eivatel\u00e9 ur\u010dit\u00e9 slu\u017eby, seznam z\u00e1kazn\u00edk\u016f, vlastn\u00ed datab\u00e1ze kontakt\u016f). Z t\u011bchto potenci\u00e1ln\u00edch respondent\u016f se vybere ka\u017ed\u00fd n-t\u00fd p\u0159\u00edpad, kter\u00e9mu se za\u0161le dotazn\u00edk k vypln\u011bn\u00ed.\n\nTento zp\u016fsob je efektivn\u00ed, ale nen\u00ed zde 100% zaru\u010deno pokryt\u00ed cel\u00e9ho vzorku populace.\n<div class=\"block block-example\">\n\n<strong>P\u0159\u00edklad:<\/strong>\n\nWebov\u00fd port\u00e1l poskytuj\u00edc\u00ed e-mailovou slu\u017ebu za\u0161le na ka\u017ed\u00fd pades\u00e1t\u00fd e-mail dotazn\u00edk zkoumaj\u00edc\u00ed funk\u010dnost e-mailov\u00e9 schr\u00e1nky.\n\n<\/div>\n<h2>Stratifikovan\u00fd n\u00e1hodn\u00fd v\u00fdb\u011br<\/h2>\nSpo\u010d\u00edv\u00e1 ve vytvo\u0159en\u00ed \u00fazce zam\u011b\u0159en\u00e9 skupiny (<strong>straty)<\/strong>, do kter\u00e9 za\u0159ad\u00edme jedince s\u00a0po\u017eadovan\u00fdmi vlastnostmi. Nap\u0159\u00edklad vytvo\u0159\u00edme skupinu, kterou budou tvo\u0159it mu\u017ei do 18 let. Z\u00a0t\u00e9to skupiny jsou n\u00e1sledn\u011b n\u00e1hodn\u011b vybr\u00e1ni jedinci, na kter\u00fdch je prov\u00e1d\u011bn v\u00fdzkum.\n<div class=\"block block-example\">\n\n<strong>P\u0159\u00edklad:<\/strong>\n\nE-shop s d\u00e1rky chce l\u00e9pe poznat preference skupiny mlad\u00fdch mu\u017e\u016f. Z datab\u00e1ze registrovan\u00fdch u\u017eivatel\u016f na e-shopu jsou vybr\u00e1ni z\u00e1kazn\u00edci mu\u017esk\u00e9ho pohlav\u00ed do 18 let. N\u00e1hodn\u00fdm zp\u016fsobem se vybere \u010d\u00e1st jedinc\u016f z t\u00e9to skupiny, kter\u00fdm je zasl\u00e1n dotazn\u00edk spokojenosti s nakupov\u00e1n\u00edm.\n\n<\/div>\nT\u00edmto zp\u016fsobem v\u00fdb\u011bru vzorku se d\u00e1 lehce vybrat po\u017eadovan\u00e1 c\u00edlov\u00e1 skupina s\u00a0ur\u010dit\u00fdmi vlastnostmi, kterou pot\u0159ebujete zkoumat. Tento zp\u016fsob je vhodn\u00e9 pou\u017e\u00edt, pokud se zam\u011b\u0159ujete na konkr\u00e9tn\u00ed oblasti v\u00fdzkumu a na\u00a0konkr\u00e9tn\u00ed c\u00edlovou skupinu.\n<h2>V\u00edcestup\u0148ov\u00fd shlukov\u00fd v\u00fdb\u011br<\/h2>\nJe podobn\u00fd stratifikovan\u00e9mu n\u00e1hodn\u00e9mu v\u00fdb\u011bru, ale nen\u00ed tak \u00fazce zam\u011b\u0159en\u00fd. Nevytv\u00e1\u0159ej\u00ed se straty, n\u00fdbr\u017e p\u0159irozen\u00e1 seskupen\u00ed lid\u00ed <strong>(klastry)<\/strong>. P\u0159edstavte si t\u0159eba kraj, ve kter\u00e9m \u017eijete, jako z\u00e1kladn\u00ed soubor. Ten rozd\u011bl\u00edte na okresy a vyberete pro sv\u016fj pr\u016fzkum pouze n\u011bkter\u00e9 okresy. Okres rozd\u011bl\u00edte na obce a z t\u011bch tak\u00e9 vyberete pouze n\u011bkter\u00e9. A v t\u011bchto obc\u00edch, kter\u00e9 jste vybrali jsou va\u0161i respondenti, kter\u00fdm poskytnete dotazn\u00edk. Respondenti v obc\u00edch jsou v\u011bt\u0161inou n\u00e1hodn\u011b vyb\u00edr\u00e1ni pro v\u00fdzkum.\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-5272\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/vicestupnovy-shlukovy-vyber-vyzkum.png\" alt=\"v\u00edcestup\u0148ov\u00fd shlukov\u00fd v\u00fdb\u011br\" width=\"564\" height=\"316\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/vicestupnovy-shlukovy-vyber-vyzkum.png 500w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/vicestupnovy-shlukovy-vyber-vyzkum-300x168.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n\n<h2>Kv\u00f3tn\u00ed v\u00fdb\u011br a reprezentativn\u00ed vzorek respondent\u016f<\/h2>\nKv\u00f3tn\u00ed v\u00fdb\u011br je odli\u0161n\u00fd od p\u0159edchoz\u00edch pravd\u011bpodobnostn\u00edch v\u00fdb\u011br\u016f. Kdy\u017e d\u011bl\u00e1te kv\u00f3tn\u00ed v\u00fdb\u011br, sna\u017e\u00edte se imitovat vlastnosti cel\u00e9 populace, nebo va\u0161eho jin\u00e9ho z\u00e1kladn\u00edho souboru. Pokud chcete v\u00fdsledky, kter\u00e9 v\u00e1m poskytne v\u00e1\u0161 vybran\u00fd soubor respondent\u016f zobecnit na cel\u00fd z\u00e1kladn\u00ed soubor, je pot\u0159eba, aby v\u00e1\u0161 v\u00fdb\u011brov\u00fd soubor m\u011bl stejn\u00e9 charakteristiky jako soubor z\u00e1kladn\u00ed.\n<div class=\"block block-example\">\n\n<strong>P\u0159\u00edklad:<\/strong>\n\nZji\u0161\u0165ujete spokojenost obyvatel ve va\u0161em m\u011bst\u011b s m\u011bstskou hromadnou dopravou. Va\u0161e m\u011bsto m\u00e1 400 000 obyvatel. \u017dije v n\u011bm 47 % \u017een a 53 % mu\u017e\u016f. 30 % obyvatel m\u011bsta pat\u0159\u00ed do v\u011bkov\u00e9 kategorie 0 &#8211; 20 let, 45 % pat\u0159\u00ed do v\u011bkov\u00e9 kategorie 21 &#8211; 50 let a 25 % pat\u0159\u00ed do v\u011bkov\u00e9 katrgorie 51 a v\u00edce let.\n\nV\u00e1\u0161 v\u00fdb\u011br respondent\u016f pak tak\u00e9 mus\u00ed spl\u0148ovat tyto parametry. Parametr\u016f lze p\u0159idat i v\u00edce, nap\u0159\u00edklad informace, zda osoba vlastn\u00ed \u010di nevlastn\u00ed auto, v jak\u00e9 je p\u0159\u00edjmov\u00e9 skupin\u011b, zda bydl\u00ed v centru \u010di na okraji m\u011bsta. Pak by va\u0161e v\u00fdsledky byly mnohem p\u0159esn\u011bj\u0161\u00ed, ale bude n\u00e1ro\u010dn\u011bj\u0161\u00ed takov\u00fd v\u00fdb\u011br respondent\u016f d\u00e1t dohromady.\n\n<\/div>\nPokud v\u00e1\u0161 v\u00fdb\u011brov\u00fd soubor bude spl\u0148ovat charakteristiky z\u00e1kladn\u00edho souboru, m\u016f\u017eete o n\u011bm \u0159\u00edct, \u017ee je to <strong>reprezentativn\u00ed v\u00fdb\u011br<\/strong> \u010di <strong>reprezentativn\u00ed vzorek respondent\u016f<\/strong>. Reprezentuje toti\u017e vlastnosti z\u00e1kladn\u00edho souboru.\n<h2>Typy dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed<\/h2>\nU\u017e v\u00edte, jak vybrat ten spr\u00e1vn\u00fd vzorek respondent\u016f. Te\u010f je\u0161t\u011b vyberte typ dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed. Mezi nejvyu\u017e\u00edvan\u011bj\u0161\u00ed typy pat\u0159\u00ed:\n<ul>\n \t<li>Pap\u00edrov\u00e9 dotazn\u00edky<\/li>\n \t<li><a href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online dotazn\u00edky<\/a><\/li>\n \t<li>Telefonick\u00e9 dotazn\u00edky<\/li>\n \t<li>Dotazn\u00edky vypl\u0148ovan\u00e9 s\u00a0tazatelem<\/li>\n \t<li>Po\u0161tou distribuovan\u00fd dotazn\u00edk<\/li>\n<\/ul>\nPokud si nev\u00edte rady s\u00a0v\u00fdb\u011brem typu dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed, zamyslete se nad t\u00edm, jakou <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zvysovani-navratnosti-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">n\u00e1vratnost dotazn\u00edk\u016f<\/a> mohou jednotliv\u00e9 typy m\u00edt a kolik \u010dasu a pen\u011bz v\u00e1s budou st\u00e1t. Dnes jsou nejvyu\u017e\u00edvan\u011bj\u0161\u00ed online dotazn\u00edky, proto\u017ee jsou \u010dasov\u011b i finan\u010dn\u011b nejm\u00e9n\u011b n\u00e1ro\u010dn\u00e9.\n\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4574 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/survio-blog.png\" alt=\"\" width=\"152\" height=\"22\" \/>\n<div class=\"post-sidebar\">\n<div class=\"theiaStickySidebar\">\n<div class=\"post-share post-share-vertical\"><\/div>\n<\/div>\n<\/div>\n<div class=\"post-content\">\n<div class=\"content\">\n<div>\n\nV\u011b\u0159\u00edme, \u017ee jste nyn\u00ed z\u00edskali lep\u0161\u00ed p\u0159ehled o tom, jak respondenty spr\u00e1vn\u011b vyb\u00edrat. <strong>Ud\u011blejte si vlastn\u00ed pr\u016fzkum<\/strong> v oblasti, ve kter\u00e9 pot\u0159ebujete v\u00edce informac\u00ed \u010di tu\u0161\u00edte, \u017ee pot\u0159ebuje zlep\u0161it. Na z\u00e1klad\u011b dat, kter\u00e1 z\u00edsk\u00e1te m\u016f\u017eete <strong>v\u00fdrazn\u011b zv\u00fd\u0161it kvalitu va\u0161eho rozhodnut\u00ed<\/strong> o n\u00e1sledn\u00fdch zm\u011bn\u00e1ch.\u00a0V Surviu m\u016f\u017eete pou\u017e\u00edt spoustu dotazn\u00edkov\u00fdch \u0161ablon, nap\u0159\u00edklad <a href=\"https:\/\/www.survio.com\/cs\/dotazniky-spokojenosti-zakazniku\" target=\"_blank\" rel=\"noopener noreferrer\">dotazn\u00edk spokojenosti z\u00e1kazn\u00edk\u016f<\/a>,\u00a0<a href=\"https:\/\/www.survio.com\/cs\/dotazniky-pruzkum-trhu\" target=\"_blank\" rel=\"noopener noreferrer\">dotazn\u00edk pro marketingov\u00fd pr\u016fzkum trhu<\/a>\u00a0\u010di<a href=\"https:\/\/www.survio.com\/cs\/dotazniky-spokojenosti-zamestnancu\" target=\"_blank\" rel=\"noopener noreferrer\"> dotazn\u00edk pro spokojenost zam\u011bstnanc\u016f.<\/a> \u0160ablony m\u016f\u017eete libovoln\u011b upravovat a dopl\u0148ovat \u010di mazat ot\u00e1zky.\n\nJe\u0161t\u011b jste ne\u010detli prvn\u00ed a druh\u00fd d\u00edl tohoto seri\u00e1lu? Tak se do toho dejte. V prvn\u00edm d\u00edle se nau\u010d\u00edte, <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/kvantitativni-vyzkum-kvalitativni-vyzkum\" target=\"_blank\" rel=\"noopener noreferrer\">jak funguje kvantitativn\u00ed v\u00fdzkum<\/a> ve srovn\u00e1n\u00ed s kvalitativn\u00edm v\u00fdzkumem. Ve druh\u00e9m d\u00edle se pak dozv\u00edte, <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/formulace-hypotezy-formulace-vyzkumneho-problemu\" target=\"_blank\" rel=\"noopener noreferrer\">jak formulovat v\u00fdzkumn\u00fd probl\u00e9m<\/a> \u010di v\u00fdzkumnou hypot\u00e9zu.\n\nA pokud byste se nejrad\u011bji nau\u010dili,\u00a0<a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/jak-pripravit-dotaznikove-setreni\" target=\"_blank\" rel=\"noopener noreferrer\">jak spr\u00e1vn\u011b dotazn\u00edk sestavit<\/a>\u00a0\u010di\u00a0<a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zvysovani-navratnosti-dotazniku\" target=\"_blank\" rel=\"noopener noreferrer\">jak zv\u00fd\u0161it jeho n\u00e1vratnost<\/a>, zabrouzdejte d\u00e1le na\u00a0<a href=\"https:\/\/www.survio.com\/cs\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">na\u0161em blogu<\/a>.\n\n<strong>V p\u0159\u00edpad\u011b ot\u00e1zek, n\u00e1vrh\u016f a p\u0159ipom\u00ednek (nejen k seri\u00e1lu) n\u00e1s nev\u00e1hejte kontaktovat na\u00a0<a title=\"Ofici\u00e1ln\u00ed str\u00e1nka Survio na Facebooku\" href=\"https:\/\/www.facebook.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Facebooku<\/a>,\u00a0<a title=\"Sledujte n\u00e1s na Twitteru\" href=\"https:\/\/twitter.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteru<\/a>,\u00a0nebo\u00a0<a title=\"Kontaktujte n\u00e1s\" href=\"https:\/\/www.survio.com\/cs\/kontakt\" target=\"_blank\" rel=\"noopener noreferrer\">mailem<\/a>.<\/strong>\n\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block block-keywords\">\n<h2>Slovn\u00ed\u010dek pojm\u016f<\/h2>\n<ul>\n \t<li><strong>N\u00e1vratnost<\/strong> &#8211; procento z\u00edskan\u00e9ho po\u010dtu vypln\u011bn\u00fdch dotazn\u00edk\u016f.<\/li>\n \t<li><strong>Respondent<\/strong> &#8211; \u00fa\u010dastn\u00edk v\u00fdzkumu, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zky.<\/li>\n \t<li><strong>Straty<\/strong> &#8211; \u00fazce zam\u011b\u0159en\u00e9 skupiny jedinc\u016f.<\/li>\n \t<li><strong>Klastry<\/strong> &#8211; p\u0159irozen\u00e1 seskupen\u00ed lid\u00ed.<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">V\u00edtejte i t\u0159et\u00edho d\u00edlu na\u0161eho seri\u00e1lu, ve kter\u00e9m v\u00e1m praktickou formou uk\u00e1\u017eeme, jak funguje kvantitativn\u00ed v\u00fdzkum v praxi. V\u0161e uk\u00e1\u017eeme na p\u0159\u00edkladech, abyste si odnesli n\u011bco, co sami m\u016f\u017eete vyu\u017e\u00edt &#8211; t\u0159eba ve sv\u00e9 firm\u011b.&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[61],"class_list":["post-459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jak-vytvorit-dotaznik","tag-kvantitativni-vyzkum"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=459"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/459\/revisions"}],"predecessor-version":[{"id":6673,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/459\/revisions\/6673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6434"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}