{"id":5812,"date":"2021-07-21T11:17:20","date_gmt":"2021-07-21T09:17:20","guid":{"rendered":"http:\/\/blog-cz.survio.com\/?p=5812"},"modified":"2021-10-04T13:33:20","modified_gmt":"2021-10-04T11:33:20","slug":"jak-vyuzit-survio-v-marketingu","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/pripady-uziti\/survio-pro-marketing\/jak-vyuzit-online-dotazniky-v-marketingu\/","title":{"rendered":"Jak vyu\u017e\u00edt online dotazn\u00edky v marketingu"},"content":{"rendered":"\n<p>\u017dijeme ve sv\u011bt\u011b zahlcen\u00e9m daty, z\u00edsk\u00e1vat data nen\u00ed u\u017e takov\u00fd o\u0159\u00ed\u0161ek jako d\u0159\u00edve. Kdo tedy dnes vyhr\u00e1v\u00e1 v konkuren\u010dn\u00edm boji? Ten, kdo z\u00edsk\u00e1 skute\u010dn\u011b kvalitn\u00ed data a z\u00edsk\u00e1 je rychle. A samoz\u0159ejm\u011b je dok\u00e1\u017ee stejn\u011b tak rychle a kvalitn\u011b vyhodnotit. A pak? Pak u\u017e \u201ejen\u201c sta\u010d\u00ed na jejich z\u00e1klad\u011b u\u010dinit rozhodnut\u00ed. Na p\u0159\u00edb\u011bhu marke\u0165\u00e1ka Martina si ujasn\u00edte, jak vyu\u017e\u00edt Survio v marketingu tak, abyste mohli z\u00edskat konkuren\u010dn\u00ed v\u00fdhodu.<\/p>\n<h2>Zvy\u0161ujte z\u00e1kaznickou spokojenost a loajalitu se Survio<\/h2>\n<p><span style=\"font-weight: 400;\">Z\u00e1<\/span><span style=\"font-weight: 400;\">kladem \u00fasp\u011bchu<\/span><span style=\"font-weight: 400;\"> ka<\/span><span style=\"font-weight: 400;\">\u017ed\u00e9<\/span><span style=\"font-weight: 400;\"> firmy je <\/span><b>spokojen\u00fd a loaj\u00e1ln\u00ed z\u00e1kazn\u00edk <\/b><span style=\"font-weight: 400;\">&#8211; jen ten p\u0159in\u00e1\u0161\u00ed podniku pen\u00edze. Martin se takov\u00e9 z\u00e1kazn\u00edky sna\u017e\u00ed <\/span><b>z\u00edskat a udr\u017eet <\/b><span style=\"font-weight: 400;\">si je. Pot\u0159ebuje co nejpodrobn\u011bji pozn\u00e1vat jejich chov\u00e1n\u00ed, preference a pot\u0159eby, aby jim mohl nab\u00eddnout spr\u00e1vn\u00e9<\/span> <b>v\u00fdrobky a slu\u017eby<\/b><span style=\"font-weight: 400;\"> &#8211; p\u0159esn\u011b <\/span><b>podle jejich p\u0159edstav. <\/b>Co v\u0161echno pro to Martin d\u011bl\u00e1? A jak mu p\u0159i tom pom\u00e1h\u00e1 <a href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\" rel=\"noopener\">dotazn\u00edkov\u00e1 platforma Survio<\/a>?<\/p>\n<figure id=\"attachment_5973\" aria-describedby=\"caption-attachment-5973\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5973 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-ukazka.png\" alt=\"Survio v marketingu\" width=\"800\" height=\"377\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-ukazka.png 800w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-ukazka-300x141.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-ukazka-768x362.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-ukazka-530x250.png 530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5973\" class=\"wp-caption-text\">N\u00e1hled do aplikace Survio<\/figcaption><\/figure>\n<h2>Co v\u0161echno lze d\u011blat v marketingov\u00e9m pr\u016fzkumu<\/h2>\n<p><strong>V r\u00e1mci marketingov\u00e9ho pr\u016fzkumu m\u016f\u017ee ka\u017ed\u00fd marke\u0165\u00e1k, podobn\u011b jako Martin,\u00a0 realizovat celou \u0159adu r\u016fzn\u00fdch pr\u016fzkumn\u00fdch projekt\u016f. Nap\u0159\u00edklad:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h1><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-4941 alignright\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/a-13.png\" alt=\"Survio marketing\" width=\"284\" height=\"284\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13.png 500w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13-300x300.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13-100x100.png 100w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><\/span><\/h1>\n<span style=\"font-weight: 400;\">z\u00e1kaznick\u00fd feedback,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">spokojenost a loajalita z\u00e1kazn\u00edk\u016f (<a href=\"https:\/\/www.survio.com\/cs\/blog\/tag\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\">nap\u0159. NPS\u00ae<\/a>),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testov\u00e1n\u00ed nov\u00fdch produkt\u016f a prototyp\u016f,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testov\u00e1n\u00ed propaga\u010dn\u00edch n\u00e1stroj\u016f,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testov\u00e1n\u00ed cen,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">feedback k distribu\u010dn\u00edm kan\u00e1l\u016fm,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vyhodnocen\u00ed r\u016fzn\u00fdch event\u016f a aktivit,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sb\u011br registrac\u00ed,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0159e\u0161en\u00ed anket na webov\u00fdch str\u00e1nk\u00e1ch a soci\u00e1ln\u00edch s\u00edt\u00edch,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pr\u016fzkum trhu.<\/span><\/li>\n<\/ul>\n<p><b>V souvislosti s realizaci t\u011bchto pr\u016fzkumu vyvst\u00e1vaj\u00ed konkr\u00e9tn\u00ed po\u017eadavky, kter\u00e9 bude Martin m\u00edt.\u00a0 Z nich m\u016f\u017eeme zm\u00ednit kup\u0159\u00edkladu:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">efektivn\u00ed z\u00edsk\u00e1n\u00ed v\u00fdsledk\u016f (odpov\u011bd\u00ed),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">propojitelnost s dal\u0161\u00edmi n\u00e1stroji (nap\u0159. <a href=\"https:\/\/www.survio.com\/cs\/blog\/survio-funkce\/integrace-google-analytics\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, Dropbox, Google Drive, Excel, Word, Powerpoint),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vyu\u017eit\u00ed dotazn\u00edk\u016f i v marketingov\u00fdch kampan\u00edch (nap\u0159. p\u0159esm\u011brov\u00e1n\u00ed respondent\u016f),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">efektivn\u00ed syst\u00e9m pro distribuci dotazn\u00edk\u016f cel\u00e9mu portfoliu z\u00e1kazn\u00edk\u016f,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">propojitelnost s CRM syst\u00e9my, mo\u017enosti automatizace sb\u011bru odpov\u011bd\u00ed (rozes\u00edlky dotazn\u00edk\u016f),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zv\u00fd\u0161en\u00e1 pot\u0159eba ochrany dat a soukrom\u00ed v r\u00e1mci GDPR.<\/span><\/li>\n<\/ul>\n<h2>Praktick\u00e9 proveden\u00ed pomoc\u00ed Survio<\/h2>\n<table style=\"width: 100%; height: 740px;\">\n<thead>\n<tr style=\"height: 10px;\">\n<td style=\"width: 50.2381%; height: 10px; vertical-align: middle; text-align: center; border-color: #ffffff; background-color: #c2f0f0;\"><strong>CO?<\/strong><\/td>\n<td style=\"width: 49.0476%; height: 10px; vertical-align: middle; text-align: center; border-color: #ffffff; background-color: #c2f0f0;\"><strong>JAK?<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 146px;\">\n<td style=\"width: 50.2381%; vertical-align: top; height: 146px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Martin <\/span><b>zefektiv\u0148uje <\/b><span style=\"font-weight: 400;\">v\u0161echny <\/span><b>procesy <\/b><span style=\"font-weight: 400;\">ve vztahu se z\u00e1kazn\u00edkem, aby nevznikaly \u017e\u00e1dn\u00e9 p\u0159ek\u00e1\u017eky <\/span><b>ovliv\u0148uj\u00edc\u00ed <\/b><span style=\"font-weight: 400;\">jeho <\/span><b>spokojenost<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/td>\n<td style=\"width: 49.0476%; vertical-align: top; height: 146px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Pom\u00e1haj\u00ed mu v tom kr\u00e1tk\u00e9 a rychl\u00e9 <\/span><b>dotazn\u00edky<\/b><span style=\"font-weight: 400;\">, kde se klient\u016f pt\u00e1 na jejich <\/span><b>hodnocen\u00ed<\/b><span style=\"font-weight: 400;\"> a<\/span><b> feedback<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 146px;\">\n<td style=\"width: 50.2381%; vertical-align: top; height: 146px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">V\u0161echny d\u016fle\u017eit\u00e9 informace jsou <\/span><b>rovnou sd\u00edleny<\/b><span style=\"font-weight: 400;\"> dal\u0161\u00edm lidem ve firm\u011b, nap\u0159. obchodn\u00edmu a v\u00fdrobn\u00edmu odd\u011blen\u00ed.<\/span><\/p>\n<\/td>\n<td style=\"width: 49.0476%; vertical-align: top; height: 146px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Dotazn\u00edk je <\/span><b>napojen\u00fd na firemn\u00ed syst\u00e9m<\/b><span style=\"font-weight: 400;\"> a <\/span><a href=\"https:\/\/www.survio.com\/cs\/napoveda\/43000259968-vytvo%C5%99en%C3%AD-hromadn%C3%A9-e-mailov%C3%A9-pozv%C3%A1nky\" target=\"_blank\" rel=\"noopener\"><b>rozes\u00edl\u00e1 se automaticky<\/b><\/a><span style=\"font-weight: 400;\">, data sb\u00edr\u00e1 nep\u0159etr\u017eit\u011b a nen\u00ed pot\u0159eba dal\u0161\u00edch lid\u00ed, co\u017e \u0161et\u0159\u00ed spoustu pr\u00e1ce i pen\u011bz.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 117px;\">\n<td style=\"width: 50.2381%; vertical-align: top; height: 117px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">\u010casto testuje i nov\u00e9 <\/span><b>n\u00e1vrhy propagace<\/b><span style=\"font-weight: 400;\"> i <\/span><b>n\u00e1vrhy nov\u00fdch produkt\u016f<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/td>\n<td style=\"width: 49.0476%; vertical-align: top; height: 117px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Do syst\u00e9mu Survio si nahraje <\/span><b>fotografie, vizualizace <\/b><span style=\"font-weight: 400;\">a <\/span><b>videa<\/b><span style=\"font-weight: 400;\"> a z\u00e1kazn\u00edk\u016f se zept\u00e1 pomoc\u00ed rozli\u0161n\u00fdch <a href=\"https:\/\/www.survio.com\/cs\/blog\/category\/typy-otazek\/\" target=\"_blank\" rel=\"noopener\">typ\u016f ot\u00e1zek<\/a>, co by preferovali.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 175px;\">\n<td style=\"width: 50.2381%; vertical-align: top; height: 175px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Martin se star\u00e1 tak\u00e9 o <\/span><b>obsah webov\u00fdch str\u00e1nek<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 49.0476%; vertical-align: top; height: 175px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Vyu\u017e\u00edv\u00e1 Survio pro r\u016fzn\u00e9 <\/span><b>ankety a hlasov\u00e1n\u00ed<\/b><span style=\"font-weight: 400;\">, kde mu n\u00e1v\u0161t\u011bvn\u00edci d\u00e1vaj\u00ed <\/span><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zpetna-vazba-od-zakazniku-1-proc-se-bez-ni-neobejdete\/\" target=\"_blank\" rel=\"noopener\"><b>zp\u011btnou vazbu<\/b><\/a><span style=\"font-weight: 400;\">, poskytuj\u00ed d\u016fle\u017eit\u00e9 <\/span><b>informace<\/b><span style=\"font-weight: 400;\">, poukazuj\u00ed na <\/span><b>chyby <\/b><span style=\"font-weight: 400;\">a sd\u00edl\u00ed r\u016fzn\u00e9 <\/span><b>tipy<\/b><span style=\"font-weight: 400;\">. To mu pom\u00e1h\u00e1 web vylep\u0161ovat.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 146px;\">\n<td style=\"width: 50.2381%; vertical-align: top; height: 146px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Martin ob\u010das <\/span><b>organizuje <\/b><span style=\"font-weight: 400;\">i r\u016fzn\u00e9 konference, \u0161kolen\u00ed a jin\u00e9<\/span><b> firemn\u00ed eventy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/td>\n<td style=\"width: 49.0476%; vertical-align: top; height: 146px; border-color: #ffffff; background-color: #c2f0f0;\">\n<p><span style=\"font-weight: 400;\">Tvo\u0159\u00ed <\/span><b>registra\u010dn\u00ed formul\u00e1\u0159e<\/b><span style=\"font-weight: 400;\"> a sd\u00edl\u00ed je p\u0159edem. V\u00ed tak, co lid\u00e9 o\u010dek\u00e1vaj\u00ed, kolik jich bude \u010di co cht\u011bj\u00ed j\u00edst. Po akci m\u016f\u017eou z\u00fa\u010dastn\u011bn\u00ed akci hodnotit.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>P\u0159\u00ednosy vyu\u017eit\u00ed dotazn\u00edkov\u00e9 aplikace<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Martin <\/span><b>\u0161et\u0159\u00ed firm\u011b nemal\u00e9 pen\u00edze<\/b><span style=\"font-weight: 400;\">, proto\u017ee efektivn\u011b nahradil telefonick\u00e9 dotazov\u00e1n\u00ed klient\u016f online dotazn\u00edkem, kter\u00fd mohou lid\u00e9 snadno vyplnit i na mobilu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Martin \u010dasto z\u00edsk\u00e1v\u00e1 od z\u00e1kazn\u00edka takov\u00fd <\/span><b>podn\u011bt, kter\u00fd by nikoho ve firm\u011b v\u016fbec nenapadl<\/b><span style=\"font-weight: 400;\"> &#8211; nap\u0159. p\u0159id\u00e1n\u00ed nov\u00fdch funkc\u00ed do softwaru d\u00edky feedbacku u\u017eivatel\u016f nebo roz\u0161\u00ed\u0159en\u00ed sortimentu prodejny o nov\u00e9 zbo\u017e\u00ed, kter\u00e9 si vy\u017e\u00e1dali sami z\u00e1kazn\u00edci v dotazn\u00edku spokojenosti.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00edky dotazn\u00edku NPS\u00ae (Net Promoter Score), kter\u00fd jednodu\u0161e a efektivn\u011b <\/span><b>m\u011b\u0159\u00ed loajalitu z\u00e1kazn\u00edk\u016f<\/b><span style=\"font-weight: 400;\">, kdy odpov\u00eddaj\u00ed jen na jednu ot\u00e1zku, Martin pravideln\u011b dost\u00e1v\u00e1 p\u0159ehledn\u00fd report s v\u00fdvojem NPS\u00ae a vid\u00ed tak, \u017ee mu roste retence &#8211; p\u0159ib\u00fdvaj\u00ed mu \u201cpropag\u00e1to\u0159i\u201d (velmi loaj\u00e1ln\u00ed z\u00e1kazn\u00edci). Spole\u010dn\u011b s prodejn\u00edmi daty <\/span><b>lze<\/b><span style=\"font-weight: 400;\"> pak pomoc\u00ed NPS\u00ae velmi dob\u0159e <\/span><b>predikovat v\u00fdvoj tr\u017eeb<\/b><span style=\"font-weight: 400;\">, rozd\u011blen\u00fd nap\u0159. i na jednotliv\u00e9 pobo\u010dky firmy, u nich\u017e pak m\u016f\u017ee srovn\u00e1vat \u00fasp\u011b\u0161nost mezi sebou (benchmark). D\u00e1 se tak zam\u011b\u0159it na pobo\u010dky, kter\u00e9 jsou na tom h\u016f\u0159, <\/span><b>identifikovat probl\u00e9my <\/b><span style=\"font-weight: 400;\">a <\/span><b>zlep\u0161it v\u00fdsledky<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_5870\" aria-describedby=\"caption-attachment-5870\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-5870 size-full\" src=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-sablony.png\" alt=\"\u0161ablony a vzory Survio\" width=\"800\" height=\"374\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-sablony.png 800w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-sablony-300x140.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-sablony-768x359.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Jak-pouzivat-Survio-v-marketingu-sablony-530x248.png 530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5870\" class=\"wp-caption-text\">Vyu\u017eijte vzorov\u00fd dotazn\u00edk a upravte si jej podle libosti.<\/figcaption><\/figure>\n<h2>Survio vychyt\u00e1vky pro Martina<\/h2>\n<p><span style=\"font-weight: 400;\">Martin oce\u0148uje u Survia jeho <\/span><b>rychlost<\/b><span style=\"font-weight: 400;\">. Kdy\u017e p\u0159ipravuje nov\u00fd dotazn\u00edk, pom\u00e1h\u00e1 mu v tom \u0161irok\u00e9 portfolio <\/span><b>vzor\u016f<\/b><span style=\"font-weight: 400;\">, kter\u00e9 si m\u016f\u017ee libovoln\u011b upravit. Proto\u017ee je Martin prof\u00edk, aktivoval si pr\u00e9miov\u00fd bal\u00ed\u010dek, kter\u00fd mu svou roz\u0161\u00ed\u0159enou funkcionalitou v\u00fdrazn\u011b usnad\u0148uje pr\u00e1ci. Do dotazn\u00edku si nap\u0159\u00edklad nahraje <\/span><b>svoje obr\u00e1zky<\/b><span style=\"font-weight: 400;\">, vlastn\u00ed <\/span><b>pozad\u00ed <\/b><span style=\"font-weight: 400;\">i <\/span><b>logo <\/b><span style=\"font-weight: 400;\">firmy. Velkou v\u00fdhodou je mo\u017enost <\/span><b>napojen\u00ed<\/b><span style=\"font-weight: 400;\"> Survia do libovoln\u00e9ho informa\u010dn\u00edho syst\u00e9mu <\/span><b>prost\u0159ednictv\u00edm API<\/b><span style=\"font-weight: 400;\"> vrstvy. Dotazn\u00edky je tak mo\u017en\u00e9 <\/span><b>propojit s konkr\u00e9tn\u00edmi \u00fa\u010dty z\u00e1kazn\u00edk\u016f<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proto\u017ee m\u00e1 Martin velmi \u010dasto nasp\u011bch, r\u00e1d vyu\u017e\u00edv\u00e1 <\/span><b>automatick\u00e9 reporty v doc form\u00e1tu<\/b><span style=\"font-weight: 400;\">, kter\u00e9 u\u017e <\/span><b>obsahuj\u00ed <\/b><span style=\"font-weight: 400;\">pot\u0159ebn\u00e9 <\/span><b>tabulky a grafy<\/b><span style=\"font-weight: 400;\"> a on si jen vepisuje svoje koment\u00e1\u0159e. Pot\u011b\u0161ila ho i mo\u017enost si st\u00e1hnout v\u00fdsledky do PowerPointov\u00e9 prezentace, kterou ani nemus\u00ed upravovat a hned ji vyu\u017eije ve sv\u00e9 prezentaci, kde obhajuje p\u0159ed veden\u00edm svoje pl\u00e1ny nebo ukazuje v\u00fdsledky \u00fasp\u011b\u0161n\u00fdch strategi\u00ed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5837 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/Survio-v-marketingu.png\" alt=\"Survio v marketingu\" width=\"750\" height=\"225\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Survio-v-marketingu.png 750w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Survio-v-marketingu-300x90.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2021\/07\/Survio-v-marketingu-530x159.png 530w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>Vyzkou\u0161ejte si to!<\/h2>\n<p>Pod\u00edvejte se zdarma, jak to v aplikaci Survio vypad\u00e1 a jak se V\u00e1m s n\u00ed pracuje. Zkuste si <a href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\" rel=\"noopener\">vytvo\u0159it dotazn\u00edk<\/a> na zkou\u0161ku a t\u0159eba poslat koleg\u016fm, vyzkou\u0161ejte <a href=\"https:\/\/www.survio.com\/cs\/dotaznikovy-system-funkce\" target=\"_blank\" rel=\"noopener\">v\u0161echny mo\u017en\u00e9 vychyt\u00e1vky<\/a>, kter\u00e9 Survio nab\u00edz\u00ed. Nau\u010dte se, jak\u00fdmi zp\u016fsoby m\u016f\u017eete <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/6-zpusobu-jak-sdilet-dotaznik\" target=\"_blank\" rel=\"noopener\">dotazn\u00edk sd\u00edlet<\/a> \u010di jak <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zvysovani-navratnosti-dotazniku\" target=\"_blank\" rel=\"noopener\">zvy\u0161ovat jeho n\u00e1vratnost<\/a>. A pak u\u017e m\u016f\u017eete jako marke\u0165\u00e1k Martin pracovat na\u00a0 zlep\u0161ov\u00e1n\u00ed spokojenosti a loajalit\u011b vlastn\u00edch z\u00e1kazn\u00edk\u016f. Sm\u011ble do toho!<\/p>\n<p><a href=\"https:\/\/www.survio.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4809\" src=\"\/cs\/blog\/wp-content\/uploads\/2017\/10\/Survio_logo_color.png\" alt=\"Survio\" width=\"387\" height=\"94\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color.png 959w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-300x73.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-768x187.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2017\/10\/Survio_logo_color-530x129.png 530w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">\u017dijeme ve sv\u011bt\u011b zahlcen\u00e9m daty, z\u00edsk\u00e1vat data nen\u00ed u\u017e takov\u00fd o\u0159\u00ed\u0161ek jako d\u0159\u00edve. Kdo tedy dnes vyhr\u00e1v\u00e1 v konkuren\u010dn\u00edm boji? Ten, kdo z\u00edsk\u00e1 skute\u010dn\u011b kvalitn\u00ed data a z\u00edsk\u00e1 je rychle. A samoz\u0159ejm\u011b je dok\u00e1\u017ee stejn\u011b&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-5812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survio-pro-marketing"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/5812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=5812"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/5812\/revisions"}],"predecessor-version":[{"id":6217,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/5812\/revisions\/6217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6372"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=5812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=5812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=5812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}