{"id":591,"date":"2020-11-12T10:54:07","date_gmt":"2020-11-12T09:54:07","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=591"},"modified":"2022-01-11T10:03:56","modified_gmt":"2022-01-11T09:03:56","slug":"typy-otazek-v-dotazniku","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/typy-otazek\/typy-otazek-v-dotazniku\/","title":{"rendered":"Typy ot\u00e1zek v dotazn\u00edku"},"content":{"rendered":"<p>Pro\u010d je dobr\u00e9 zn\u00e1t r\u016fzn\u00e9 typy ot\u00e1zek v dotazn\u00edku? Proto\u017ee spr\u00e1vn\u011b pou\u017eit\u00fd typ ot\u00e1zky v\u00e1m p\u0159inese spr\u00e1vn\u00e1, vypov\u00eddaj\u00edc\u00ed data. Tato data pak dovedete vyhodnotit a vyvodit z nich sm\u011brodatn\u00e9 z\u00e1v\u011bry. Plat\u00ed to i naopak. Pokud pou\u017eijete \u0161patn\u00fd typ pro va\u0161i ot\u00e1zku, m\u016f\u017ee se st\u00e1t, \u017ee z\u00edsk\u00e1te informace, kter\u00e9 nejsou tou spr\u00e1vnou odpov\u011bd\u00ed, kterou jste o\u010dek\u00e1vali. Bu\u010f si toho v\u0161imnete u\u017e p\u0159ed vyhodnocen\u00edm dat a budete muset prov\u00e9st pr\u016fzkum znovu, nebo si toho nev\u0161imnete a vyvod\u00edte z va\u0161eho pr\u016fzkumu myln\u00e9 z\u00e1v\u011bry.<\/p>\n<p>V\u00edt\u00e1me v\u00e1s u na\u0161eho \u010dl\u00e1nku, kter\u00fd v\u00e1m na praktick\u00fdch p\u0159\u00edkladech p\u0159edstav\u00ed nejvyu\u017e\u00edvan\u011bj\u0161\u00ed typy dotazn\u00edkov\u00fdch ot\u00e1zek. V\u0161echny tyto typy ot\u00e1zek m\u016f\u017eete vyu\u017e\u00edt p\u0159i tvorb\u011b sv\u00e9ho <a href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\" rel=\"noopener noreferrer\">online dotazn\u00edku v Surviu<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5316 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Typy-otazek.jpg\" alt=\"Typy ot\u00e1zek\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Typy-otazek.jpg 800w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Typy-otazek-300x169.jpg 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Typy-otazek-768x432.jpg 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Typy-otazek-530x298.jpg 530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n\n<h2 data-tadv-p=\"keep\">Dotazn\u00edkov\u00e9 ot\u00e1zky<\/h2>\n<p>Nejprve v\u00e1m uk\u00e1\u017eeme z\u00e1kladn\u00ed rozd\u00edly mezi ot\u00e1zkou<\/p>\n\n<ul>\n \t<li data-tadv-p=\"keep\"><strong>uzav\u0159enou<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>polouzav\u0159enou \/ polootev\u0159enou<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>otev\u0159enou<\/strong><\/li>\n<\/ul>\n<p>a pak v\u00e1m stru\u010dn\u011b p\u0159edstav\u00edme specifick\u00e9 typy ot\u00e1zek jako jsou:<\/p>\n\n<ul>\n \t<li data-tadv-p=\"keep\"><strong>Dichotomick\u00e9 ot\u00e1zky<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>Likertova \u0161k\u00e1la<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>Single choice a multiple choice<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>\u0158azen\u00ed odpov\u011bd\u00ed<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>Maticov\u00e9 ot\u00e1zky<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>Hv\u011bzdi\u010dkov\u00e9 hodnocen\u00ed<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>S\u00e9mantick\u00fd diferenci\u00e1l<\/strong><\/li>\n \t<li data-tadv-p=\"keep\"><strong>Rozd\u011blen\u00ed bod\u016f<\/strong><\/li>\n<\/ul>\n<p>Ke ka\u017ed\u00e9mu typu ot\u00e1zky jsme vytvo\u0159ili i samostatn\u00fd \u010dl\u00e1nek, abyste si jednotliv\u00e9 typy mohli prostudovat hloub\u011bji. V n\u00e1sleduj\u00edc\u00edch kapitol\u00e1ch na n\u011b najdete odkazy. Dejme se do toho!<\/p>\n\n<h2 data-tadv-p=\"keep\">Otev\u0159en\u00e9, polouzav\u0159en\u00e9 a uzav\u0159en\u00e9 ot\u00e1zky<\/h2>\n<p>Pokud se rozhodujete, kter\u00fd typ ot\u00e1zky vybrat, jd\u011bte na to od konce. Jak\u00e9 odpov\u011bdi chcete z\u00edskat? Jak\u00e1 data chcete zpracov\u00e1vat? Kolik \u010dasu a financ\u00ed do pr\u016fzkumu m\u016f\u017eete d\u00e1t?<\/p>\n\n<h3><span style=\"color: #03a7a0;\">Otev\u0159en\u00e9<\/span> <span style=\"color: #03a7a0;\">ot\u00e1zky<\/span><\/h3>\n<p><a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/otevrene-otazky\" target=\"_blank\" rel=\"noopener noreferrer\">Otev\u0159en\u00e1 ot\u00e1zka<\/a> znamen\u00e1, \u017ee respondenta neomezujete \u017e\u00e1dn\u00fdmi mantinely (mo\u017enostmi, mezi kter\u00fdmi si mus\u00ed vybrat). D\u00e1v\u00e1te mu volnost. Respondent m\u00e1 k dispozici textov\u00e9 pole, do kter\u00e9ho m\u016f\u017ee napsat cokoliv. Ale i tato ot\u00e1zka m\u016f\u017ee m\u00edt n\u011bjak\u00e9 limity, nap\u0159\u00edklad omezen\u00ed po\u010dtem znak\u016f. Nebo m\u016f\u017eete definovat form\u00e1t odpov\u011bdi, t\u0159eba \u010d\u00edslo, datum nebo e-mail.<\/p>\n<p>Otev\u0159en\u00e9 ot\u00e1zky jsou ur\u010deny ke zkoum\u00e1n\u00ed specifick\u00fdch odpov\u011bd\u00ed respondent\u016f, kter\u00e9 nen\u00ed mo\u017en\u00e9 vyj\u00e1d\u0159it jinak ne\u017e slovn\u00edm popisem. Odpov\u011bdi z otev\u0159en\u00fdch ot\u00e1zek pak nelze statisticky vyhodnotit. Neud\u011bl\u00e1te z nich pr\u016fm\u011br nebo rozptyl, neur\u010d\u00edte maximum ani minimum. M\u00e1te v\u0161ak mo\u017enost hloub\u011bji poznat t\u0159eba pocity respondenta, jeho n\u00e1hled na probl\u00e9m \u010di konkr\u00e9tn\u00ed n\u00e1vrhy na zlep\u0161en\u00ed n\u011bjak\u00e9 z\u00e1le\u017eitosti.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5308 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Otevrena-otazka.png\" alt=\"Otev\u0159en\u00e1 ot\u00e1zka\" width=\"1095\" height=\"377\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otevrena-otazka.png 1095w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otevrena-otazka-300x103.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otevrena-otazka-768x264.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otevrena-otazka-530x182.png 530w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/><\/p>\n\n<h3><span style=\"color: #03a7a0;\">Polouzav\u0159en\u00e9<\/span><\/h3>\n<p><a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/polootevrene-polouzavrene-otazky\" target=\"_blank\" rel=\"noopener noreferrer\">Polouzav\u0159en\u00e9 ot\u00e1zky<\/a> je vhodn\u00e9 pou\u017e\u00edt tam, kde je t\u0159eba z\u00edskat konkr\u00e9tn\u00ed i textovou odpov\u011b\u010f. Textov\u00e1 odpov\u011b\u010f je obykle definovan\u00e1 jako samostatn\u00e1 odpov\u011b\u010f na posledn\u00edm m\u00edst\u011b. Respondenti ji vyb\u00edraj\u00ed pokud si nemohou vybrat z nab\u00eddky definovan\u00fdch odpov\u011bd\u00ed. Dob\u0159e si rozmyslete, zda chcete respondent\u016fm opravdu d\u00e1t mo\u017enost vybrat odpov\u011b\u010f \u201a\u201ajin\u00e1\u2018\u2018. Pokud budete m\u00edt t\u0159eba 1000 respodent\u016f, budete pak mo\u017en\u00e1 muset ru\u010dn\u011b proj\u00edt 1000 textov\u00fdch odpov\u011bd\u00ed \u201a\u201ajin\u00e1\u2018\u2018. Na obr\u00e1zku vid\u00edte typ ot\u00e1zky \u201a\u201av\u00fdb\u011br jedn\u00e9 z mo\u017enost\u00ed\u2018\u2018 (<strong>single choice<\/strong>).<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5313 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka.png\" alt=\"Polouzav\u0159en\u00e1 ot\u00e1zka\" width=\"1099\" height=\"673\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka.png 1099w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-300x184.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-768x470.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-530x325.png 530w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/><\/p>\n<p>Samoz\u0159ejm\u011b m\u016f\u017eete zvolit i variantu \u201a\u201av\u00fdb\u011br v\u00edce z mo\u017enost\u00ed\u2018\u2018 (<strong>multiple choice<\/strong>) a pou\u017e\u00edt ji jako polouzav\u0159enou ot\u00e1zku.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5320 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-vyber-z-vice-moznosti.png\" alt=\"Polouzav\u0159en\u00e1 ot\u00e1zka v\u00fdb\u011br z v\u00edce mo\u017enost\u00ed\" width=\"1107\" height=\"629\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-vyber-z-vice-moznosti.png 1107w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-vyber-z-vice-moznosti-300x170.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-vyber-z-vice-moznosti-1100x625.png 1100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-vyber-z-vice-moznosti-768x436.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Polouzavrena-otazka-vyber-z-vice-moznosti-530x301.png 530w\" sizes=\"(max-width: 1107px) 100vw, 1107px\" \/><\/p>\n\n<h3><span style=\"color: #03a7a0;\">Uzav\u0159en\u00e9<\/span><\/h3>\n<p><a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/uzavrene-otazky\" target=\"_blank\" rel=\"noopener noreferrer\">Uzav\u0159en\u00e9 ot\u00e1zky<\/a> jsou v\u0161echny takov\u00e9, kter\u00e9 neumo\u017e\u0148uj\u00ed specifikovat odpov\u011bdi textov\u00fdm popisem. Nepat\u0159\u00ed sem pouze \u201a\u201av\u00fdb\u011br z mo\u017enost\u00ed\u2018\u2018, ale i dal\u0161\u00ed speci\u00e1ln\u00ed typy ot\u00e1zek, kter\u00e9 jsou vhodn\u00e9 pro zkoum\u00e1n\u00ed r\u016fznorod\u00fdch vlastnost\u00ed prom\u011bnn\u00fdch. <a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/jak-spravne-pouzivat-uzavrene-otazky\" target=\"_blank\" rel=\"noopener noreferrer\">Jak spr\u00e1vn\u011b pou\u017e\u00edvat uzav\u0159en\u00e9 ot\u00e1zky<\/a>? To v\u00e1m pov\u00ed dal\u0161\u00ed \u010dl\u00e1nek.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5323 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Uzavrena-otazka.png\" alt=\"Uzav\u0159en\u00e1 ot\u00e1zka\" width=\"1106\" height=\"597\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Uzavrena-otazka.png 1106w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Uzavrena-otazka-300x162.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Uzavrena-otazka-1100x594.png 1100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Uzavrena-otazka-768x415.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Uzavrena-otazka-530x286.png 530w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><\/p>\n<p><\/p>\n\n<h2>Specifick\u00e9 typy ot\u00e1zek<\/h2>\n<p>Mezi specifick\u00e9 typy ot\u00e1zek se nej\u010dast\u011bji \u0159ad\u00ed ur\u010dit\u00e9 formy uzav\u0159en\u00fdch a polouzav\u0159en\u00fdch ot\u00e1zek. Speci\u00e1ln\u00ed jsou proto, \u017ee nab\u00edzej\u00ed mo\u017enost zachycen\u00ed odpov\u011bd\u00ed respondent\u016f v\u00a0r\u016fzn\u00fdch podob\u00e1ch prom\u011bnn\u00fdch (<a title=\"Kvantitativn\u00ed v\u00fdzkum 2 \u2013 Formulace v\u00fdzkumn\u00e9ho probl\u00e9mu\" href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/formulace-hypotezy-formulace-vyzkumneho-problemu\" target=\"_blank\" rel=\"noopener noreferrer\">definici prom\u011bnn\u00fdch<\/a> jsme se v\u011bnovali v\u00a0jin\u00e9m \u010dl\u00e1nku). Mezi specifick\u00e9 typy ot\u00e1zek pat\u0159\u00ed:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5326 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/specificke-typy-otazek.png\" alt=\"specifick\u00e9 typy ot\u00e1zek\" width=\"800\" height=\"150\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/specificke-typy-otazek.png 800w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/specificke-typy-otazek-300x56.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/specificke-typy-otazek-768x144.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/specificke-typy-otazek-530x99.png 530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n\n<h3><span style=\"color: #03a7a0;\">Dichotomick\u00e1 ot\u00e1zka<\/span><\/h3>\n<p>Mezi dichotomick\u00e9 uzav\u0159en\u00e9 ot\u00e1zky se \u0159ad\u00ed ot\u00e1zky, kter\u00e9 obsahuj\u00ed pouze dv\u011b odpov\u011bdi. Slou\u017e\u00ed k jednozna\u010dn\u00e9mu rozli\u0161en\u00ed vlastnost\u00ed, zku\u0161enost\u00ed nebo n\u00e1zor\u016f respondenta. \u010castokr\u00e1t je uvid\u00edte jako ot\u00e1zky s odpov\u011bd\u00ed ano\/ne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5332 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Otazka-dichotomicka.png\" alt=\"Ot\u00e1zka dichotomick\u00e1\" width=\"1113\" height=\"445\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otazka-dichotomicka.png 1113w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otazka-dichotomicka-300x120.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otazka-dichotomicka-1100x440.png 1100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otazka-dichotomicka-768x307.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Otazka-dichotomicka-530x212.png 530w\" sizes=\"(max-width: 1113px) 100vw, 1113px\" \/><\/p>\n\n<h3><span style=\"color: #03a7a0;\">Likertova \u0161k\u00e1la<\/span><\/h3>\n<p><a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/likertova-skala\" target=\"_blank\" rel=\"noopener noreferrer\">Likertova \u0161k\u00e1la<\/a> je vhodn\u00e1 ke zkoum\u00e1n\u00ed a m\u011b\u0159en\u00ed postoj\u016f respondent\u016f. Nej\u010dast\u011bji se pou\u017e\u00edv\u00e1 ke zji\u0161\u0165ov\u00e1n\u00ed m\u00edry spokojenosti nebo souhlasu respondent\u016f. Pat\u0159\u00ed mezi obl\u00edben\u00e9 \u0161k\u00e1lov\u00e9 ot\u00e1zky v dotazn\u00edku.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5335 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Likertova-skala.png\" alt=\"Likertova \u0161k\u00e1la\" width=\"1106\" height=\"631\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Likertova-skala.png 1106w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Likertova-skala-300x171.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Likertova-skala-1100x628.png 1100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Likertova-skala-768x438.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Likertova-skala-530x302.png 530w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><\/p>\n<p><\/p>\n\n<h3><span style=\"color: #03a7a0;\">V\u00fd\u010det polo\u017eek<\/span><\/h3>\n<p>V\u00fd\u010det polo\u017eek je forma <a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/jak-spravne-pouzivat-uzavrene-otazky\" target=\"_blank\" rel=\"noopener noreferrer\">uzav\u0159en\u00e9 ot\u00e1zky<\/a>, kter\u00e1 respondent\u016fm nab\u00edz\u00ed v\u011bt\u0161\u00ed po\u010det odpov\u011bd\u00ed, ze kter\u00fdch si mohou vybrat jednu nebo v\u00edce mo\u017enost\u00ed. (<strong>single<\/strong> nebo <strong>multiple choice<\/strong>)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5338 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Vyber-z-moznosti.png\" alt=\"V\u00fdb\u011br z mo\u017enost\u00ed\" width=\"1129\" height=\"689\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Vyber-z-moznosti.png 1129w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Vyber-z-moznosti-300x183.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Vyber-z-moznosti-1100x671.png 1100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Vyber-z-moznosti-768x469.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Vyber-z-moznosti-530x323.png 530w\" sizes=\"(max-width: 1129px) 100vw, 1129px\" \/><\/p>\n\n<h3><span style=\"color: #03a7a0;\">Se\u0159azen\u00ed polo\u017eek<\/span><\/h3>\n<p>Tento typ ot\u00e1zky se pou\u017e\u00edv\u00e1 k \u0159azen\u00ed odpov\u011bd\u00ed podle d\u016fle\u017eitosti, s kterou na ni pohl\u00ed\u017e\u00ed respondent. V\u011bt\u0161inou se \u0159ad\u00ed p\u0159i\u0159azov\u00e1n\u00edm \u010d\u00edsel, nebo samotn\u00fdm p\u0159esouv\u00e1n\u00edm jednotliv\u00fdch odpov\u011bd\u00ed. T\u00e1hnut\u00edm my\u0161\u00ed respondent p\u0159esune odpov\u011bdi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5340 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Razeni-odpovedi.png\" alt=\"\u0158azen\u00ed odpov\u011bd\u00ed\" width=\"1098\" height=\"614\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Razeni-odpovedi.png 1098w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Razeni-odpovedi-300x168.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Razeni-odpovedi-768x429.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Razeni-odpovedi-530x296.png 530w\" sizes=\"(max-width: 1098px) 100vw, 1098px\" \/><\/p>\n\n<h3><span style=\"color: #03a7a0;\">Matice ot\u00e1zek<\/span><\/h3>\n<p><a href=\"https:\/\/www.survio.com\/cs\/blog\/typy-otazek\/maticova-otazka\" target=\"_blank\" rel=\"noopener noreferrer\">Matice ot\u00e1zek<\/a> je jedn\u00edm z nejrozs\u00e1hlej\u0161\u00edch typ\u016f ot\u00e1zek, kter\u00fd \u0159e\u0161\u00ed v\u00a0jednom bloku v\u00edce parametr\u016f. Pou\u017eit\u00ed matice ot\u00e1zek je vhodn\u00e9 tam, kde pot\u0159ebujete z\u00edskat v\u00edce r\u016fzn\u00fdch odpov\u011bd\u00ed se stejnou prom\u011bnnou.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5345 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Matice-otazka.png\" alt=\"Matice ot\u00e1zka\" width=\"1125\" height=\"750\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Matice-otazka.png 1125w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Matice-otazka-300x200.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Matice-otazka-1100x733.png 1100w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Matice-otazka-768x512.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Matice-otazka-530x353.png 530w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/p>\n\n<h3 data-tadv-p=\"keep\"><span style=\"color: #03a7a0;\">Hv\u011bzdi\u010dkov\u00e9 hodnocen\u00ed<\/span><\/h3>\n<p>Tento typ ot\u00e1zky se nejv\u00edce hod\u00ed tehdy, pokud V\u00e1m sta\u010d\u00ed informace, zda n\u011bco bylo dobr\u00e9 nebo \u0161patn\u00e9 a jak moc. Je to hrav\u00fd zp\u016fsob, jak dostat od respondenta tuto informaci. Nenut\u00ed ho p\u0159\u00edli\u0161 p\u0159em\u00fd\u0161let. Proto se n\u011bkdy up\u0159ednost\u0148uje p\u0159ed Likertovou \u0161k\u00e1lou.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5348 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Hvezdickova-otazka.png\" alt=\"Hv\u011bzdi\u010dkov\u00e1 ot\u00e1zka\" width=\"1054\" height=\"350\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Hvezdickova-otazka.png 1054w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Hvezdickova-otazka-300x100.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Hvezdickova-otazka-768x255.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Hvezdickova-otazka-530x176.png 530w\" sizes=\"(max-width: 1054px) 100vw, 1054px\" \/><\/p>\n\n<h3 data-tadv-p=\"keep\"><span style=\"color: #03a7a0;\">S\u00e9mantick\u00fd diferenci\u00e1l<\/span><\/h3>\n<p>S\u00e9mantick\u00fd diferenci\u00e1l se V\u00e1m bude hodit, kdy\u017e budete cht\u00edt m\u011b\u0159it ur\u010dit\u00e9 nuance v postoj\u00edch nebo pocitech. \u010casto jej uvid\u00edte v r\u016fzn\u00fdch sociologick\u00fdch \u010di psychologick\u00fdch dotazn\u00edc\u00edch, ale nebojte se jej pou\u017e\u00edt t\u0159eba ke zji\u0161t\u011bn\u00ed postoj\u016f va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5350\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Semanticky-diferencial.png\" alt=\"S\u00e9mantick\u00fd diferenci\u00e1l\" width=\"1086\" height=\"747\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Semanticky-diferencial.png 1086w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Semanticky-diferencial-300x206.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Semanticky-diferencial-768x528.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Semanticky-diferencial-530x365.png 530w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/p>\n\n<h3 data-tadv-p=\"keep\"><span style=\"color: #03a7a0;\">Rozd\u011blen\u00ed bod\u016f<\/span><\/h3>\n<p>Tento typ ot\u00e1zky pou\u017eijete tehdy, kdy\u017e chcete aby respondent rozd\u011blil hodnotu (nap\u0159. body, pen\u00edze, procenta) mezi jednotliv\u00e9 mo\u017enosti. Jeho odpov\u011b\u010f v\u00e1m d\u00e1 informaci, jak jsou pro n\u011bj jednotliv\u00e9 mo\u017enosti d\u016fle\u017eit\u00e9. V\u017edy mus\u00ed b\u00fdt rozd\u011blen\u00e1 cel\u00e1 hodnota (v\u0161echny body beze zbytku). Ot\u00e1zku vyhodnot\u00edte podle pr\u016fm\u011brn\u00fdch hodnot u jednotliv\u00fdch parametr\u016f (kolik bod\u016f pr\u016fm\u011brn\u011b lid\u00e9 p\u0159id\u011bl\u00ed dan\u00e9 mo\u017enosti) a celkov\u00e9ho sou\u010dtu (celkov\u00fd po\u010det bod\u016f p\u0159id\u011blen\u00fdch dan\u00e9 mo\u017enosti).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5355 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/11\/Rozdeleni-bodu-otazka-1.png\" alt=\"Rozd\u011blen\u00ed bod\u016f ot\u00e1zka\" width=\"1078\" height=\"863\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Rozdeleni-bodu-otazka-1.png 1078w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Rozdeleni-bodu-otazka-1-300x240.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Rozdeleni-bodu-otazka-1-768x615.png 768w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/11\/Rozdeleni-bodu-otazka-1-530x424.png 530w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4574 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/survio-blog.png\" alt=\"\" width=\"159\" height=\"23\" \/><\/p>\n<p>Tak. Te\u010f u\u017e zn\u00e1te v\u0161echny pot\u0159ebn\u00e9 typy ot\u00e1zek proto, abyste <a href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\" rel=\"noopener noreferrer\">sami vytvo\u0159ili skv\u011bl\u00fd dotazn\u00edk<\/a>. Pokud chcete zn\u00e1t \u00fapln\u011b v\u0161echny typy ot\u00e1zek, kter\u00e9 v Surviu m\u016f\u017eete pou\u017e\u00edt, doporu\u010dujeme n\u00e1\u0161 <a href=\"https:\/\/www.survio.com\/cs\/blog\/tag\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">seri\u00e1l o NPS<\/a> (Net Promoter Score), kde se dozv\u00edte mnoh\u00e9 o tomto modern\u00edm zp\u016fsobu zji\u0161\u0165ov\u00e1n\u00ed spokojenosti z\u00e1kazn\u00edk\u016f.<\/p>\n<p><strong>V p\u0159\u00edpad\u011b ot\u00e1zek, n\u00e1vrh\u016f a p\u0159ipom\u00ednek (nejen k seri\u00e1lu) n\u00e1s nev\u00e1hejte kontaktovat na <a title=\"Ofici\u00e1ln\u00ed str\u00e1nka Survio na Facebooku\" href=\"https:\/\/www.facebook.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Facebooku<\/a>, <a title=\"Sledujte n\u00e1s na Twitteru\" href=\"https:\/\/twitter.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteru<\/a>, <a title=\"Ofici\u00e1ln\u00ed str\u00e1nka Survio na G+\" href=\"https:\/\/plus.google.com\/114927814960731012065\/posts\" target=\"_blank\" rel=\"noopener noreferrer\">G+<\/a> nebo <a title=\"Kontaktujte n\u00e1s\" href=\"https:\/\/www.survio.com\/cs\/kontakt\" target=\"_blank\" rel=\"noopener noreferrer\">mailem<\/a>.<\/strong><\/p>\n\n<div class=\"block block-keywords\">\n<h2>Slovn\u00ed\u010dek pojm\u016f<\/h2>\n<ul>\n \t<li><strong>Respondent<\/strong> &#8211; \u00fa\u010dastn\u00edk v\u00fdzkumu, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zky<\/li>\n \t<li><strong>Prom\u011bnn\u00e1<\/strong> &#8211; je m\u011b\u0159enou vlastnost\u00ed, kterou m\u016f\u017eeme vyj\u00e1d\u0159it konkr\u00e9tn\u00ed hodnotou<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Pro\u010d je dobr\u00e9 zn\u00e1t r\u016fzn\u00e9 typy ot\u00e1zek v dotazn\u00edku? Proto\u017ee spr\u00e1vn\u011b pou\u017eit\u00fd typ ot\u00e1zky v\u00e1m p\u0159inese spr\u00e1vn\u00e1, vypov\u00eddaj\u00edc\u00ed data. Tato data pak dovedete vyhodnotit a vyvodit z nich sm\u011brodatn\u00e9 z\u00e1v\u011bry. Plat\u00ed to i naopak. Pokud&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typy-otazek"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":4,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/591\/revisions"}],"predecessor-version":[{"id":6272,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/591\/revisions\/6272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6590"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}