{"id":5975,"date":"2021-07-21T15:23:22","date_gmt":"2021-07-21T13:23:22","guid":{"rendered":"http:\/\/blog-cz.survio.com\/?p=5975"},"modified":"2021-10-04T13:30:55","modified_gmt":"2021-10-04T11:30:55","slug":"dotaznik-pro-podnikatele","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/pripady-uziti\/survio-pro-marketing\/dotaznik-pro-podnikatele","title":{"rendered":"Dotazn\u00edk pro podnikatele"},"content":{"rendered":"\r\n<p>Pokud podnik\u00e1te, tak usilujete o spokojenost pokud mo\u017eno ve v\u0161ech z\u00e1jmov\u00fdch skupin\u00e1ch, kter\u00e9 se kolem va\u0161\u00ed firmy vyskytuj\u00ed. Nejz\u00e1sadn\u011bj\u0161\u00ed pro v\u00e1s jist\u011b budou spokojen\u00ed z\u00e1kazn\u00edci, ale bez spokojen\u00fdch zam\u011bstnanc\u016f to daleko nedot\u00e1hnete, a m\u00edt vyrovnan\u00e9 vztahy s dodavateli je rovn\u011b\u017e existen\u010dn\u011b d\u016fle\u017eit\u00e9.<\/p>\r\n<p>K pot\u00ed\u017e\u00edm m\u016f\u017ee doch\u00e1zet i velmi skryt\u011b. Zvl\u00e1\u0161t\u011b mezi zam\u011bstnanci mohou nevy\u0159knut\u00e9 n\u00e1mitky vyr\u016fst v takov\u00e9 probl\u00e9my, \u017ee za\u010dnou odch\u00e1zet kl\u00ed\u010dov\u00ed zam\u011bstnanci. I ke spokojenosti se m\u016f\u017eete jako podnikatel postavit systematicky. Kdy\u017e ji budete pravideln\u011b sledovat, m\u016f\u017eete zav\u010das odhalit, kde se skr\u00fdv\u00e1 n\u011bjak\u00fd ne\u0161var a v\u010das ho odstranit. M\u016f\u017eete tak\u00e9 dostat skv\u011blou zp\u011btnou vazbu, ke kter\u00e9 byste se jinak nedostali. Jak na to? Mo\u017enost\u00ed je v\u00edce, ale my si uk\u00e1\u017eeme rychl\u00fd a efektivn\u00ed zp\u016fsob.<\/p>\r\n<h2>Online dotazn\u00edky<\/h2>\r\n<p>Pokud se rozhodnete dotazn\u00edk spokojenosti z\u00e1kazn\u00edk\u016f \u010di zam\u011bstnanc\u016f vytvo\u0159it online, <span style=\"font-weight: 400;\">dos\u00e1hnete efektivn\u00edho v\u00fdsledku s minim\u00e1ln\u00edm \u00fasil\u00edm. <\/span>Pro\u010d?<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.survio.com\/\" target=\"_blank\" rel=\"noopener\">online dotazn\u00edkov\u00e1 platforma<\/a> je maxim\u00e1ln\u011b automatizovan\u00e1,<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\">v\u00fdsledky sledujete v re\u00e1ln\u00e9m \u010dase a m\u016f\u017eete si kdykoli st\u00e1hnout report v mnoha form\u00e1tech (XLSX, CSV, PDF, PPTX, DOCX),<\/li>\r\n<li aria-level=\"1\">dotazn\u00edk m\u016f\u017eete sd\u00edlet na soci\u00e1ln\u00edch s\u00edt\u00edch \u010di vyu\u017e\u00edt hromadnou e-mailovou rozes\u00edlku a oslovit konkr\u00e9tn\u00ed respondenty (<a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/6-zpusobu-jak-sdilet-dotaznik\" target=\"_blank\" rel=\"noopener\">zjist\u011bte v\u0161echn y zp\u016fsoby, jak sd\u00edlet dotazn\u00edk<\/a>),<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">m\u00e1te mo\u017enost p\u0159izp\u016fsobit dotazn\u00edk do firemn\u00edch barev a p\u0159idat vlastn\u00ed logo,<\/span><\/li>\r\n<li aria-level=\"1\">m\u016f\u017eete dotazn\u00edk implementovat p\u0159\u00edmo do va\u0161eho webu, aby se stal sou\u010d\u00e1st\u00ed obsahu,<\/li>\r\n<li aria-level=\"1\">k dispozici m\u00e1te mnoho p\u0159edp\u0159ipraven\u00fdch dotazn\u00edkov\u00fdch \u0161ablon, kter\u00e9 si m\u016f\u017eete poupravit.<\/li>\r\n<\/ul>\r\n<h3>Jak\u00e9 typy pr\u016fzkumu v\u00e1m pomohou dostat se k pot\u0159ebn\u00fdm informac\u00edm?<\/h3>\r\n<table style=\"border-collapse: collapse; width: 100%; height: 46px;\">\r\n<tbody>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 50%; height: 23px; border-color: #ffffff; background-color: #c2f0f0;\"><strong>SPOKOJENOST Z\u00c1KAZN\u00cdK\u016e<\/strong><\/td>\r\n<td style=\"width: 50%; height: 23px; border-color: #ffffff; background-color: #c2f0f0;\"><strong>SPOKOJENOST ZAM\u011aSTNANC\u016e<\/strong><\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 50%; height: 23px; border-color: #ffffff; background-color: #c2f0f0;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/zpetna-vazba-od-zakazniku-1-proc-se-bez-ni-neobejdete\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">z\u00e1kaznick\u00fd feedback<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">spokojenost a loajalita z\u00e1kazn\u00edk\u016f (nap\u0159. <a href=\"https:\/\/www.survio.com\/cs\/blog\/tag\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\">NPS\u00ae<\/a>)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testov\u00e1n\u00ed nov\u00fdch produkt\u016f a prototyp\u016f<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testov\u00e1n\u00ed propaga\u010dn\u00edch n\u00e1stroj\u016f<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testov\u00e1n\u00ed cen<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">feedback k distribu\u010dn\u00edm kan\u00e1l\u016fm<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vyhodnocen\u00ed r\u016fzn\u00fdch event\u016f a aktivit<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sb\u011br registrac\u00ed<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0159e\u0161en\u00ed anket na webov\u00fdch str\u00e1nk\u00e1ch a soci\u00e1ln\u00edch s\u00edt\u00edch<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pr\u016fzkum trhu<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<td style=\"width: 50%; height: 23px; vertical-align: top; border-color: #ffffff; background-color: #c2f0f0;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pr\u016fzkum spokojenosti zam\u011bstnanc\u016f<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hodnocen\u00ed zam\u011bstnanc\u016f (ide\u00e1ln\u011b 360\u00b0 zp\u011btn\u00e1 vazba)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pr\u016fzkumy pro pl\u00e1nov\u00e1n\u00ed a vyhodnocen\u00ed akc\u00ed<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pr\u016fzkum o\u010dek\u00e1v\u00e1n\u00ed nov\u00fdch zam\u011bstnanc\u016f<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dotazn\u00edky pro odch\u00e1zej\u00edc\u00ed zam\u011bstnance<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dotazn\u00edk pro n\u00e1bor zam\u011bstnanc\u016f<\/span><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2>P\u0159\u00edb\u011bh podnikatelky Marie<\/h2>\r\n<p>Pro lep\u0161\u00ed p\u0159edstavu si p\u0159e\u010dt\u011bte, jak vyu\u017e\u00edt Survio p\u0159\u00edmo v praxi:<\/p>\r\n<p><em><span style=\"font-weight: 400;\">Za\u010d\u00e1tek podnik\u00e1n\u00ed byl pro Marii velmi z\u00e1sadn\u00edm krokem. Musela hned na za\u010d\u00e1tku vy\u0159e\u0161it, jak p\u0159izp\u016fsobit svoje podnik\u00e1n\u00ed m\u00edstn\u00edm podm\u00ednk\u00e1m a popt\u00e1vce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Proto\u017ee Marie nem\u011bla dostatek kontakt\u016f, rozhodla se dotazn\u00edky ud\u011blat v <a href=\"https:\/\/www.survio.com\/\" target=\"_blank\" rel=\"noopener\">Surviu<\/a>. \u010c\u00e1st poslala mailem a \u010d\u00e1st vytiskla z PDF souboru, kter\u00fd si mohla v Surviu vygenerovat. Informace od budouc\u00edch z\u00e1kazn\u00edk\u016f j\u00ed pomohly se spr\u00e1vn\u011b rozhodnout, za\u0159\u00eddit svoji provozovnu a vybrat sortiment podle p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Z\u00edskala spoustu tip\u016f na r\u016fzn\u00e9 vychyt\u00e1vky, kter\u00e9 dnes d\u011blaj\u00ed jej\u00ed podnik\u00e1n\u00ed v\u00fdjime\u010dn\u00fdm a z\u00e1kazn\u00edci se r\u00e1di vracej\u00ed.<\/span><\/em><\/p>\r\n<p><em><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright wp-image-4941\" src=\"\/cs\/blog\/wp-content\/uploads\/2020\/10\/a-13.png\" alt=\"dotazn\u00edk pro podnikatele\" width=\"213\" height=\"213\" srcset=\"https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13.png 500w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13-300x300.png 300w, https:\/\/blog-cz.survio.com\/wp-content\/uploads\/2020\/10\/a-13-100x100.png 100w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/>Marie neus\u00edn\u00e1 na vav\u0159\u00ednech a pravideln\u011b si d\u011bl\u00e1 u sv\u00fdch z\u00e1kazn\u00edk\u016f kr\u00e1tk\u00e9 ankety, aby zjistila co m\u016f\u017ee je\u0161t\u011b zlep\u0161it a vyvarovala se chyb\u00e1m, kter\u00e9 d\u011bl\u00e1.\u00a0<\/span><\/em><\/p>\r\n<p><span style=\"font-weight: 400;\"><em>Pro sv\u00e9 z\u00e1kazn\u00edky u\u017e ud\u011blala r\u016fzn\u00e9 ankety a hlasov\u00e1n\u00ed. Ka\u017ed\u00e9ho, kdo hlasoval odm\u011bnila slevov\u00fdm kup\u00f3nem na n\u00e1kup, kter\u00fd si mohli hlasuj\u00edc\u00ed vytisknout na str\u00e1nce s pod\u011bkov\u00e1n\u00edm v z\u00e1v\u011bru dotazn\u00edku.<\/em>\u00a0<\/span><\/p>\r\n<h2><b>Survio vychyt\u00e1vky pro Marii:<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">Marie oce\u0148uje u Survio jeho <\/span><b>rychlost<\/b><span style=\"font-weight: 400;\">. Kdy\u017e p\u0159ipravuje nov\u00fd dotazn\u00edk, pom\u00e1h\u00e1 j\u00ed v tom \u0161irok\u00e9 <a href=\"https:\/\/www.survio.com\/cs\/vzory-dotazniku\" target=\"_blank\" rel=\"noopener\">portfolio vzor\u016f<\/a><\/span><span style=\"font-weight: 400;\">, kter\u00e9 si m\u016f\u017ee libovoln\u011b upravit. Do dotazn\u00edku si nahraje <\/span><b>svoje obr\u00e1zky<\/b><span style=\"font-weight: 400;\">, vlastn\u00ed <\/span><b>pozad\u00ed <\/b><span style=\"font-weight: 400;\">i <\/span><b>logo <\/b><span style=\"font-weight: 400;\">firmy. Velkou v\u00fdhodou je <\/span><b>napojen\u00ed<\/b><span style=\"font-weight: 400;\"> Survio do libovoln\u00e9ho informa\u010dn\u00edho syst\u00e9mu <\/span><b>prost\u0159ednictv\u00edm API<\/b><span style=\"font-weight: 400;\"> vrstvy. Dotazn\u00edky tak m\u016f\u017ee <\/span><b>propojit s konkr\u00e9tn\u00edmi \u00fa\u010dty z\u00e1kazn\u00edk\u016f<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Proto\u017ee m\u00e1 Marie velmi \u010dasto nasp\u011bch, r\u00e1da vyu\u017e\u00edv\u00e1 <\/span><b>automatick\u00e9 reporty v DOCX form\u00e1tu<\/b><span style=\"font-weight: 400;\">, kter\u00e9 u\u017e <\/span><b>obsahuj\u00ed <\/b><span style=\"font-weight: 400;\">pot\u0159ebn\u00e9 <\/span><b>tabulky a grafy<\/b><span style=\"font-weight: 400;\"> a ona si jen vepisuje svoje koment\u00e1\u0159e. Pot\u011b\u0161ila ji i mo\u017enost si st\u00e1hnout v\u00fdsledky do Power Pointov\u00e9 prezentace, kterou ani nemus\u00ed upravovat a hned ji vyu\u017eije ve sv\u00e9 prezentaci, kdy\u017e p\u0159edstavuje sv\u00e9 pl\u00e1ny z\u00e1kazn\u00edk\u016fm nebo investor\u016fm.<\/span><br \/><br \/><\/p>\r\n<h2>Dotazn\u00edk spokojenosti je jednoduch\u00e9 \u0159e\u0161en\u00ed<\/h2>\r\n<p>V Surviu si <a href=\"https:\/\/www.survio.com\/cs\/\" target=\"_blank\" rel=\"noopener\">vytvo\u0159\u00edte dotazn\u00edk<\/a> pro podnikatele za p\u00e1r minut a zdarma. Zkuste vyu\u017e\u00edt r\u016fzn\u00e9 typy ot\u00e1zek. Zkuste dotazn\u00edk otestovat t\u0159eba na kolegovi, jestli ot\u00e1zk\u00e1m rozum\u00ed a jestli v n\u011bm nejsou <a href=\"https:\/\/www.survio.com\/cs\/blog\/jak-vytvorit-dotaznik\/typicke-chyby-v-otazkach-dotazniku\" target=\"_blank\" rel=\"noopener\">\u017e\u00e1dn\u00e9 chyby<\/a>. A pak u\u017e jej m\u016f\u017eete sd\u00edlet a z\u00edsk\u00e1vat data a efektivn\u011b je vyu\u017e\u00edt podobn\u011b, jako podnikatelka Marie. A nebudete v tom sami. Zhruba 55 % firem na \u010desk\u00e9m trhu rozhodn\u011b souhlas\u00ed s t\u00edm, \u017ee je d\u016fle\u017eit\u00e9 zkvalit\u0148ovat sv\u00e1 rozhodnut\u00ed na z\u00e1klad\u011b z\u00edskan\u00fdch dat. A dal\u0161\u00edch 35 % firem vyjad\u0159uje m\u00edrn\u00fd souhlas (Lorencov\u00e1, 2021). P\u0159idejte se taky!<\/p>\r\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5903 aligncenter\" src=\"\/cs\/blog\/wp-content\/uploads\/2021\/07\/Logo.png\" alt=\"Survio\" width=\"240\" height=\"58\" \/><\/p>\r\n<hr \/>\r\n<p>Zdroje:\u00a0<\/p>\r\n<p>LORENCOV\u00c1, Mark\u00e9ta. <i>Diplomov\u00e1 pr\u00e1ce: Postoj organizac\u00ed k realizaci pr\u016fzkumu a vyu\u017e\u00edv\u00e1n\u00ed z\u00edskan\u00fdch dat pro rozhodov\u00e1n\u00ed v oblasti obchodn\u00edch aktivit. <\/i>Mendelova Univerzita v Brn\u011b, 2021.<\/p>\r\n<p>\u00a0<\/p>\r\n<p>\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Pokud podnik\u00e1te, tak usilujete o spokojenost pokud mo\u017eno ve v\u0161ech z\u00e1jmov\u00fdch skupin\u00e1ch, kter\u00e9 se kolem va\u0161\u00ed firmy vyskytuj\u00ed. Nejz\u00e1sadn\u011bj\u0161\u00ed pro v\u00e1s jist\u011b budou spokojen\u00ed z\u00e1kazn\u00edci, ale bez spokojen\u00fdch zam\u011bstnanc\u016f to daleko nedot\u00e1hnete, a m\u00edt vyrovnan\u00e9&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-5975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survio-pro-marketing"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/5975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=5975"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/5975\/revisions"}],"predecessor-version":[{"id":6240,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/5975\/revisions\/6240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6371"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=5975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=5975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=5975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}