{"id":702,"date":"2013-04-04T10:00:08","date_gmt":"2013-04-04T08:00:08","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=702"},"modified":"2021-09-27T16:59:36","modified_gmt":"2021-09-27T14:59:36","slug":"vzory-dotazniku-pro-marketingovy-pruzkum-trhu","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/serialy\/vzory-dotazniku-pro-marketingovy-pruzkum-trhu","title":{"rendered":"Vzory dotazn\u00edk\u016f nejen pro marketingov\u00fd pr\u016fzkum trhu"},"content":{"rendered":"<p>Tentokr\u00e1t jsou na \u0159ad\u011b <a href=\"\/\/www.survio.com\/cs\/dotazniky-pruzkum-trhu\">dotazn\u00edky pro pr\u016fzkum trhu<\/a>. Pov\u011bdom\u00ed o zna\u010dce, znalost a hodnocen\u00ed produktu nebo slu\u017eby, vn\u00edm\u00e1n\u00ed reklamy a dotazn\u00edky na cenovou citlivost. Vysv\u011btl\u00edme si, k \u010demu a pro\u010d takov\u00e9 dotazn\u00edky pou\u017e\u00edt a v druh\u00e9 \u010d\u00e1sti projdeme p\u0159\u00edklady, abyste z\u00edskali konkr\u00e9tn\u011bj\u0161\u00ed p\u0159edstavu. V\u00edtejte u dal\u0161\u00edho pokra\u010dov\u00e1n\u00ed seri\u00e1lu o na\u0161\u00ed knihovn\u011b p\u0159edp\u0159ipraven\u00fdch vzor\u016f.<\/p>\n\n<h2>Pro\u010d d\u011blat pr\u016fzkum trhu?<\/h2>\n<ul>\n \t<li><strong>Zn\u00e1t pot\u0159eby a po\u017eadavky z\u00e1kazn\u00edk\u016f<\/strong> by m\u011blo b\u00fdt jedn\u00edm z\u00a0hlavn\u00edch c\u00edl\u016f v\u0161ech podnikatel\u016f. Jak jinak vytvo\u0159it n\u011bco, o co se lid\u00e9 budou schopni poprat, jen aby to dostali? Pokud nevymysl\u00edte n\u011bco naprosto p\u0159elomov\u00e9ho, tak je skoro jist\u00e9, \u017ee u\u017e to p\u0159ed V\u00e1mi n\u011bkdo zrealizoval.<\/li>\n \t<li><strong>Neinspirujte se pouze u konkurence<\/strong><\/li>\n \t<li><strong>Zam\u011b\u0159te se na po\u017eadavky potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/strong>. Pr\u00e1v\u011b oni budou rozhodovat o Va\u0161\u00ed dal\u0161\u00ed existenci. Zn\u00e1t trh, na kter\u00e9m p\u016fsob\u00edte, znamen\u00e1 v\u011bd\u011bt, kam c\u00edlit reklamu, kde budovat pobo\u010dky a jak dos\u00e1hnout spokojenosti z\u00e1kazn\u00edk\u016f.<\/li>\n \t<li><strong>D\u011blat v\u011bci jinak<\/strong>. Stejn\u00e9 v\u011bci se mohou k\u00a0z\u00e1kazn\u00edkovi dostat r\u016fzn\u00fdm zp\u016fsobem. Pro\u010d se nezeptat p\u0159\u00edmo jeho, jak\u00fd si p\u0159eje?<\/li>\n<\/ul>\n<h2>Pro\u010d d\u011blat dotazn\u00edky online?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1251\" style=\"float: right;\" title=\"1364993441_stroke_symbol_question_mark_gestureworks\" src=\"\/cs\/blog\/wp-content\/uploads\/2012\/12\/1364993441_stroke_symbol_question_mark_gestureworks.png\" alt=\"\" width=\"256\" height=\"256\" \/><\/p>\n\n<ul style=\"padding-right: 260px;\">\n \t<li><strong>Doba<\/strong> \u2013 \u017dijeme v\u00a0dob\u011b, kdy je internet doslova na ka\u017ed\u00e9m rohu. Pro\u010d toho nevyu\u017e\u00edt?<\/li>\n \t<li><strong>Komfort<\/strong> \u2013 Je pohodln\u011bj\u0161\u00ed str\u00e1vit p\u011bt minut klik\u00e1n\u00edm, ne\u017e j\u00edt do schr\u00e1nky, rozlepovat ob\u00e1lku, za\u0161krtnout odpov\u011bdi, zalepit ob\u00e1lku a pak j\u00edt v\u00a0de\u0161ti hledat po\u0161tu.<\/li>\n \t<li><strong>Cena<\/strong> \u2013 <a title=\"Ud\u011blejte si vlastn\u00ed pr\u016fzkum trhu - oslovte sv\u00e9 respondenty\" href=\"\/cs\/blog\/serialy\/sablony-dotazniku-pro-knihovny\">Online dotazn\u00edky<\/a> nejsou nijak drah\u00e9.<\/li>\n \t<li><strong>\u010cas<\/strong> \u2013 Vytvo\u0159it, odeslat, vyplnit a vyhodnotit dotazn\u00edk online je n\u011bkolikan\u00e1sobn\u011b rychlej\u0161\u00ed ne\u017e realizace ti\u0161t\u011bnou formou.<\/li>\n \t<li><strong>V\u00fdsledky<\/strong> \u2013 Nemus\u00edte nic p\u0159episovat do po\u010d\u00edta\u010de. Odpov\u011bdi jednodu\u0161e vyhodnot\u00edte a zpracujete tak, jak pot\u0159ebujete.<\/li>\n<\/ul>\n<h2>P\u0159\u00edklady dotazn\u00edk\u016f na pr\u016fzkum trhu<\/h2>\n<ul>\n \t<li><a title=\"Dotazn\u00edk- Zku\u0161enosti s nakupov\u00e1n\u00edm\" href=\"https:\/\/www.survio.com\/survey\/d\/L2W2I7H8C5V7N8O3A\" target=\"_blank\" rel=\"noopener noreferrer\">Zku\u0161enosti s\u00a0nakupov\u00e1n\u00edm<\/a> \u2013 Mo\u017en\u00e1, \u017ee m\u00e1te skv\u011bl\u00fd produkt, jen ho Va\u0161i distributo\u0159i \u0161patn\u011b prod\u00e1vaj\u00ed. Kter\u00fd V\u00e1\u0161 produkt se prod\u00e1v\u00e1 nejv\u00edce? M\u016f\u017eete pak z\u00edskan\u00e9 informace z\u00faro\u010dit i u ostatn\u00edch produkt\u016f.<\/li>\n \t<li><a title=\"Dotazn\u00edk- Pov\u011bdom\u00ed o zna\u010dce\" href=\"https:\/\/www.survio.com\/survey\/d\/M8B7H5N2O5E9Y2F7B\" target=\"_blank\" rel=\"noopener noreferrer\">Pov\u011bdom\u00ed o zna\u010dce<\/a> \u2013 Co se lidem vybav\u00ed, kdy\u017e se \u0159ekne Va\u0161e jm\u00e9no? P\u016fsob\u00edte opravdu tak, jak se sna\u017e\u00edte p\u016fsobit?<\/li>\n \t<li><a title=\"Dotazn\u00edk- N\u00e1kupn\u00ed chov\u00e1n\u00ed spot\u0159ebitele\" href=\"https:\/\/www.survio.com\/survey\/d\/G3R5P8F4W4D7O8E5D\" target=\"_blank\" rel=\"noopener noreferrer\">N\u00e1kupn\u00ed chov\u00e1n\u00ed spot\u0159ebitele<\/a> \u2013 Nakupuj\u00ed Va\u0161i z\u00e1kazn\u00edci v\u00edc online nebo v kamenn\u00e9m obchod\u011b? A v\u00a0jak\u00fdch obchodech nej\u010dast\u011bji nakupuj\u00ed? Zjist\u00edte, komu Va\u0161e v\u00fdrobky prod\u00e1vat.<\/li>\n \t<li><a title=\"Dotazn\u00edk- Efektivita a vn\u00edm\u00e1n\u00ed reklamy\" href=\"https:\/\/www.survio.com\/survey\/d\/U0A7O7X4K9L1I3F8R\" target=\"_blank\" rel=\"noopener noreferrer\">Efektivita a vn\u00edm\u00e1n\u00ed reklamy<\/a> \u2013 Va\u0161e reklama sice mohla st\u00e1t hromady pen\u011bz, to ale neznamen\u00e1, \u017ee vzbuzuje takov\u00e9 pocity a emoce, kter\u00e9 by vedly ke koupi Va\u0161eho produktu. Tak\u00e9 zjist\u00edte, jak lid\u00e9 vid\u00ed sami sebe jako z\u00e1kazn\u00edky.<\/li>\n \t<li><a title=\"Dotazn\u00edk- Hodnocen\u00ed produktu\" href=\"https:\/\/www.survio.com\/survey\/d\/V8X8K9A7I9D3H5M0I\" target=\"_blank\" rel=\"noopener noreferrer\">Hodnocen\u00ed produktu<\/a> \u2013 V\u00a0\u010dem V\u00e1\u0161 produkt vynik\u00e1 a v\u00a0\u010dem se naopak nem\u016f\u017ee rovnat konkurenci? Co by se na n\u011bm dalo zlep\u0161it? Koupil by si jej v\u016fbec n\u011bkdo? Z\u00a0dotazn\u00edku se to dozv\u00edte a m\u016f\u017eete v\u010das zapracovat na zm\u011bn\u00e1ch k\u00a0lep\u0161\u00edmu.<\/li>\n \t<li><a title=\"Dotazn\u00edk- Hodnocen\u00ed poskytovan\u00e9 slu\u017eby\" href=\"https:\/\/www.survio.com\/survey\/d\/E6L0E1S7A0P2A5P6L\" target=\"_blank\" rel=\"noopener noreferrer\">Hodnocen\u00ed poskytovan\u00e9 slu\u017eby<\/a> \u2013 M\u00e1te v\u00a0pl\u00e1nu poskytovat novou slu\u017ebu a nev\u00edte, zda se chytne? Vyu\u017eijte tento dotazn\u00edk a zjist\u011bte to je\u0161t\u011b p\u0159ed jej\u00edm uveden\u00edm na trh. Z\u00edsk\u00e1te tak spoustu rad a n\u00e1zor\u016f na jej\u00ed vylep\u0161en\u00ed. Stejn\u011b tak zjist\u00edte siln\u00e9 str\u00e1nky konkurent\u016f a m\u016f\u017eete tak p\u0159ij\u00edt se slu\u017ebou, kter\u00e1 bude je\u0161t\u011b o n\u011bco lep\u0161\u00ed ne\u017e jejich.<\/li>\n<\/ul>\n<h2>Z\u00e1v\u011brem<\/h2>\n<p>Po p\u0159e\u010dten\u00ed toho d\u00edlu byste m\u011bli m\u00edt jasno, v\u00a0kter\u00fdch p\u0159\u00edpadech zabrousit do kategorie <strong>Pr\u016fzkum trhu<\/strong> a co \u010dekat od konkr\u00e9tn\u00edch dotazn\u00edk\u016f, kter\u00e9 uvnit\u0159 najdete. Dal\u0161\u00ed d\u00edl bude o \u0160kol\u00e1ch a neziskov\u00fdch organizac\u00edch.<\/p>\n<p>P\u0159ijde V\u00e1m tento seri\u00e1l p\u0159\u00ednosn\u00fd? M\u00e1te n\u00e1vrhy na seri\u00e1l, kter\u00fd by V\u00e1s zaj\u00edmal v\u00edce? Napi\u0161te n\u00e1m. Stejn\u011b tak budeme r\u00e1di, kdy\u017e se s\u00a0n\u00e1mi v\u00a0diskuzi pod\u011bl\u00edte o sv\u00e9 zku\u0161enosti s\u00a0pr\u016fzkumem trhu.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Tentokr\u00e1t jsou na \u0159ad\u011b dotazn\u00edky pro pr\u016fzkum trhu. Pov\u011bdom\u00ed o zna\u010dce, znalost a hodnocen\u00ed produktu nebo slu\u017eby, vn\u00edm\u00e1n\u00ed reklamy a dotazn\u00edky na cenovou citlivost. Vysv\u011btl\u00edme si, k \u010demu a pro\u010d takov\u00e9 dotazn\u00edky pou\u017e\u00edt a v&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survio-pro-marketing"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/702\/revisions"}],"predecessor-version":[{"id":6534,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/702\/revisions\/6534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6533"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}