{"id":828,"date":"2013-02-19T15:51:24","date_gmt":"2013-02-19T14:51:24","guid":{"rendered":"http:\/\/blog.survio.cz\/?p=828"},"modified":"2021-10-04T13:36:12","modified_gmt":"2021-10-04T11:36:12","slug":"online-dotazniky-1-vyhody-a-nevyhody-2","status":"publish","type":"post","link":"https:\/\/blog-cz.survio.com\/serialy\/online-dotazniky-1-vyhody-a-nevyhody-2","title":{"rendered":"Online dotazn\u00edky a jejich v\u00fdhody \/ nev\u00fdhody"},"content":{"rendered":"<p>V\u00edtejte u posledn\u00edho bloku na\u0161eho seri\u00e1lu. <strong>V tomto d\u00edle se zam\u011b\u0159\u00edme na t\u00e9ma online dotazn\u00edk\u016f a jejich v\u00fdhod \u010di nev\u00fdhod<\/strong>. Online dotazn\u00edk je jednou z forem sb\u011bru dat v kvantitativn\u00edm v\u00fdzkumu. Tento typ dotazn\u00edku je dostupn\u00fd p\u0159es internet, co\u017e umo\u017e\u0148uje autorovi z\u00edsk\u00e1vat odpov\u011bdi odkudkoliv. V minulosti jsme ji\u017e psali o tom <a title=\"Online dotazn\u00edkov\u00e9 n\u00e1stroje: pro\u010d je pou\u017e\u00edvat?\" href=\"\/cs\/blog\/tipy-a-triky\/online-nastroje-pro-tvorbu-dotazniku-pro-koho-jsou\">jak si vytvo\u0159it online dotazn\u00edk.<\/a><\/p>\n\n<h2>V\u00fdhody online dotazn\u00edku<\/h2>\n<p>Tvorba, distribuce, vypl\u0148ov\u00e1n\u00ed a sb\u011br dat prob\u00edhaj\u00ed prost\u0159ednictv\u00edm online dotazn\u00edkov\u00e9 aplikace. V\u00fdhodou online n\u00e1stroje je tak\u00e9 strojov\u00e9 (automatick\u00e9) zpracov\u00e1n\u00ed dotazn\u00edk\u016f.<\/p>\n\n<h3>\u010casov\u00e1 nen\u00e1ro\u010dnost online pr\u016fzkumu<\/h3>\n<p><strong>Rychlost tvorby<\/strong> a zpracov\u00e1n\u00ed pr\u016fzkum\u016f je typick\u00fdm a \u017e\u00e1dan\u00fdm atributem. B\u011bhem kr\u00e1tk\u00e9 doby zvl\u00e1dne ka\u017ed\u00fd, i nezku\u0161en\u00fd, \u010dlov\u011bk <a title=\"Vytvo\u0159te si dotazn\u00edk zdarma\" href=\"\/\/www.survio.com\">vytvo\u0159it dotazn\u00edk<\/a>, rozeslat jej a z\u00edskat odpov\u011bdi. V\u0161e prob\u00edh\u00e1 v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n<h3>Pr\u016fb\u011b\u017en\u00e9 v\u00fdsledky a anal\u00fdza dotazn\u00edku<\/h3>\n<p><strong>Online syst\u00e9my pro tvorbu dotazn\u00edk\u016f pr\u016fb\u011b\u017en\u011b zpracov\u00e1vaj\u00ed odpov\u011bdi respondent\u016f a umo\u017e\u0148uj\u00ed tak v\u00fdzkumn\u00edkovi okam\u017eit\u011b proch\u00e1zet a analyzovat z\u00edskan\u00e9 v\u00fdsledky.<\/strong> Automatick\u00e9 zpracov\u00e1v\u00e1n\u00ed odpov\u011bd\u00ed, kter\u00e9 um\u00ed modern\u00ed dotazn\u00edkov\u00e9 aplikace efektivn\u011b p\u0159ev\u00e1d\u011bt do podoby graf\u016f a tabulek, \u0161et\u0159\u00ed zejm\u00e9na m\u00e9n\u011b zku\u0161en\u00fdm u\u017eivatel\u016fm a v\u00fdzkumn\u00edk\u016fm mnoho \u010dasu a chyb.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-814\" title=\"Screen Shot 2013-02-19 at 16.25.58\" src=\"\/cs\/blog\/wp-content\/uploads\/2012\/12\/Screen-Shot-2013-02-19-at-16.25.58.png\" alt=\"\" width=\"549\" height=\"342\" \/><\/p>\n\n<h3>Multim\u00e9dia v dotazn\u00edku<\/h3>\n<p><strong>Zapojen\u00ed a vyu\u017eit\u00ed multim\u00e9di\u00ed je v online dotazn\u00edku velmi snadn\u00e9.<\/strong> D\u00edky informa\u010dn\u00edm technologi\u00edm a b\u011b\u017en\u00fdm po\u010d\u00edta\u010dov\u00fdm program\u016fm (webov\u00fd prohl\u00ed\u017ee\u010d), mohou b\u00fdt do dotazn\u00edk\u016f zakomponov\u00e1ny multimedi\u00e1ln\u00ed prvky jako &#8211; obr\u00e1zky, animace, videa, hudba a jin\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1733\" title=\"Multim\u00e9dia v dotazn\u00edku\" src=\"\/cs\/blog\/wp-content\/uploads\/2013\/02\/multimedia.png\" alt=\"\" width=\"413\" height=\"109\" \/><\/p>\n\n<h3>N\u00e1klady na zpracov\u00e1n\u00ed dotazn\u00edku<\/h3>\n<ul>\n \t<li><strong><a title=\"Online dotazn\u00edk zdarma\" href=\"\/\/www.survio.com\">Online dotazn\u00edky<\/a> jsou nejlevn\u011bj\u0161\u00ed formou pr\u016fzkumu<\/strong>. Neplat\u00ed se \u017e\u00e1dn\u00e9 pen\u00edze za tisk dotazn\u00edk\u016f, tazatele, telefonn\u00ed dotazov\u00e1n\u00ed a v\u0161echny ostatn\u00ed slo\u017eit\u00e9 procesy souvisej\u00edc\u00ed s klasick\u00fdm sb\u011brem odpov\u011bd\u00ed.<\/li>\n \t<li><strong>Neplat\u00ed se ani pr\u00e1ce lid\u00ed<\/strong> p\u0159i prim\u00e1rn\u00edm zpracov\u00e1n\u00ed dat (prim\u00e1rn\u00edm zpracov\u00e1n\u00edm dat se rozum\u00ed sjednocen\u00ed a pops\u00e1n\u00ed jednotliv\u00fdch dat, kter\u00e9 z\u00edsk\u00e1me z dotazn\u00edku).<\/li>\n \t<li><strong>Nemus\u00edte platit za pr\u00e1ci zpracovatele<\/strong>, kte\u0159\u00ed p\u0159episuj\u00ed \u00fadaje z mnoha dotazn\u00edk\u016f a vytv\u00e1\u0159\u00ed tak ru\u010dn\u011b tabulky s odpov\u011bdmi nap\u0159. v Excelu.. Online formul\u00e1\u0159e a jejich automatizovan\u00e9 \u00fakl\u00e1d\u00e1n\u00ed tak\u00e9 <strong>eliminuj\u00ed mo\u017enost chyb<\/strong> zpracovatel\u016f, kter\u00e9 vznikaj\u00ed p\u0159i ru\u010dn\u00edm p\u0159episu.<\/li>\n<\/ul>\n<h3>Distribuce a sb\u011br odpov\u011bd\u00ed<\/h3>\n<ul>\n \t<li>D\u00edky online prost\u0159ed\u00ed je distribuce dotazn\u00edk\u016f velice snadn\u00e1 a rychl\u00e1. Sta\u010d\u00ed rozeslat pozv\u00e1nky k vypln\u011bn\u00ed dotazn\u00edku pomoc\u00ed e-mailu, vystavit odkaz na webov\u00e9 str\u00e1nky, blog nebo jej \u0161\u00ed\u0159it po soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li>\n \t<li>Mo\u017enost\u00ed pro distribuci dotazn\u00edk\u016f na internetu je velk\u00e9 mno\u017estv\u00ed. Lze vyu\u017e\u00edt i placen\u00e9 PPC reklamy, n\u00e1kup respondent\u016f v r\u016fzn\u00fdch panelech aj. <strong>Po rozes\u00edlce ji\u017e jen sta\u010d\u00ed \u010dekat na sesb\u00edr\u00e1n\u00ed odpov\u011bd\u00ed od osloven\u00fdch respondent\u016f<\/strong>.<\/li>\n<\/ul>\n<h3>Export odpov\u011bd\u00ed do Excelu, SPSS apod.<\/h3>\n<p>D\u00edky strojov\u00e9mu zpracov\u00e1n\u00ed online dotazn\u00edk\u016f mohou b\u00fdt odpov\u011bdi p\u0159evedeny do form\u00e1t\u016f ur\u010den\u00fdch pro zpracov\u00e1n\u00ed ve <strong>statistick\u00e9m SW nebo tabulkov\u00fdch procesorech<\/strong> (Microsoft Excel, OpenOffice Calc, SPSS, Statistica aj.). Tyto programy potom slou\u017e\u00ed k sekund\u00e1rn\u00ed anal\u00fdze z\u00edskan\u00fdch dat. Typick\u00e9 form\u00e1ty exportovan\u00fdch soubor\u016f jsou \u2013 XLS, CSV (pro SPSS), HTML, XML.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1736\" title=\"Export odpov\u011bd\u00ed\" src=\"\/cs\/blog\/wp-content\/uploads\/2013\/02\/Export-odpovedi-650x138.png\" alt=\"\" width=\"630\" height=\"133\" \/><\/p>\n\n<h3>Snadn\u00e1 zvl\u00e1dnutelnost<\/h3>\n<p><strong>D\u00edky interaktivn\u00edmu prost\u0159ed\u00ed je online dotazn\u00edk lehce zvl\u00e1dnuteln\u00fd i pro za\u010d\u00e1te\u010dn\u00edky bez zku\u0161enost\u00ed.<\/strong> Respondenti nemus\u00ed nikam chodit, vypl\u0148uj\u00ed dotazn\u00edk, kdy se jim chce a maj\u00ed v\u011bt\u0161\u00ed pocit anonymity. To v\u0161e vede k vy\u0161\u0161\u00ed ochot\u011b respondent\u016f a n\u00e1vratnosti dotazn\u00edk\u016f.<\/p>\n\n<h2>Nev\u00fdhody online dotazn\u00edku<\/h2>\n<h3>Identita respondenta<\/h3>\n<p>Online dotazn\u00edky jsou distribuov\u00e1ny v prost\u0159ed\u00ed internetu, p\u0159ev\u00e1\u017en\u011b pomoc\u00ed e-mailu. N\u00e1sledn\u011b jsou vypl\u0148ov\u00e1ny, bez kontroly tazatel\u016f a na r\u016fzn\u00fdch po\u010d\u00edta\u010d\u00edch \u010di mobiln\u00edch za\u0159\u00edzen\u00edch respondent\u016f. Je velice obt\u00ed\u017en\u00e9 kontrolovat, zda dotazn\u00edk vypl\u0148uje ta spr\u00e1vn\u00e1 osoba. N\u011bkter\u00e9 n\u00e1stroje, jako nap\u0159. <a title=\"Chci sv\u016fj dotazn\u00edk zdarma\" href=\"\/\/www.survio.com\">Survio<\/a>, v\u0161ak tuto identifikaci nab\u00edz\u00ed.<\/p>\n\n<h3>N\u00e1vratnost<\/h3>\n<p>Pokud nejsou online dotazn\u00edky efektivn\u011b distribuov\u00e1ny a hlavn\u011b dob\u0159e zac\u00edleny na tu spr\u00e1vnou skupinu respondent\u016f, jen t\u011b\u017eko doc\u00edl\u00edte dobr\u00e9 n\u00e1vratnosti. P\u0159em\u00fd\u0161lejte proto, zda m\u00e1te dostate\u010dn\u011b siln\u00e9 distribu\u010dn\u00ed kan\u00e1ly pro z\u00edsk\u00e1n\u00ed dostate\u010dn\u00e9ho mno\u017estv\u00ed v\u00fdsledk\u016f. V\u00fdznamn\u00fdm prvkem ovliv\u0148uj\u00edc\u00ed n\u00e1vratnost jak\u00e9hokoliv dotazn\u00edku je motivace k vypln\u011bn\u00ed &#8211; d\u00e1rky, pen\u00edze, odm\u011bny, vouchery apod.<\/p>\n\n<h3>Komplexita ot\u00e1zek<\/h3>\n<p>V online dotazn\u00edc\u00edch by se nem\u011bly pou\u017e\u00edvat p\u0159\u00edli\u0161 komplexn\u00ed, slo\u017eit\u00e9 nebo kontextov\u00e9 ot\u00e1zky. Respondent je nemus\u00ed spr\u00e1vn\u011b pochopit a proto\u017ee nem\u00e1 k dispozici \u017e\u00e1dn\u00e9ho tazatele, kter\u00fd by je dopodrobna vysv\u011btlil m\u016f\u017ee b\u00fdt demotivov\u00e1n, proto\u017ee nerozum\u00ed pokl\u00e1dan\u00fdm ot\u00e1zk\u00e1m. \u0158e\u0161en\u00edm je, kl\u00e1st ot\u00e1zky jednoduch\u00e9ho typu, srozumiteln\u011b a jasn\u011b.<\/p>\n<p><strong>V p\u0159\u00ed\u0161t\u00edm d\u00edle budeme prob\u00edrat zvy\u0161ov\u00e1n\u00ed kvality a zefektiv\u0148ov\u00e1n\u00ed n\u00e1vratnosti dotazn\u00edku. \u0158ekneme jak strukturovat online dotazn\u00edk a jak\u00e9 by m\u011bl m\u00edt vlastnosti.<\/strong><\/p>\n<p><strong>V p\u0159\u00edpad\u011b ot\u00e1zek, n\u00e1vrh\u016f a p\u0159ipom\u00ednek (nejen k seri\u00e1lu) n\u00e1s nev\u00e1hejte kontaktovat na <a title=\"Ofici\u00e1ln\u00ed str\u00e1nka Survio na Facebooku\" href=\"https:\/\/www.facebook.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Facebooku<\/a>, <a title=\"Sledujte n\u00e1s na Twitteru\" href=\"https:\/\/twitter.com\/theSurvio\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteru<\/a>, <a title=\"Ofici\u00e1ln\u00ed str\u00e1nka Survio na G+\" href=\"https:\/\/plus.google.com\/114927814960731012065\/posts\" target=\"_blank\" rel=\"noopener noreferrer\">G+<\/a> nebo <a title=\"Kontaktujte n\u00e1s\" href=\"https:\/\/www.survio.com\/cs\/kontakt\" target=\"_blank\" rel=\"noopener noreferrer\">mailem<\/a>.<\/strong><\/p>\n\n<div class=\"block block-keywords\">\n<h2>Slovn\u00ed\u010dek pojm\u016f<\/h2>\n<ul>\n \t<li><strong>Kontextov\u00e9 ot\u00e1zky jsou ot\u00e1zky, kter\u00e9 souvisej\u00ed s ur\u010dit\u00fdm t\u00e9matem.<\/strong> Kontextov\u00e9 ot\u00e1zky, roz\u0161i\u0159uj\u00ed zkouman\u00e9 t\u00e9ma o poznatky, kter\u00e9 jsou t\u011b\u017ece zachytiteln\u00e9 a zpracovateln\u00e9 dotazn\u00edkovou formou.<\/li>\n \t<li><strong>Respondent<\/strong> &#8211; \u00fa\u010dastn\u00edk v\u00fdzkumu, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zky.<\/li>\n \t<li><strong>N\u00e1vratnost dotazn\u00edku<\/strong> &#8211; m\u00edra vypln\u011bn\u00fdch a odevzdan\u00fdch dotazn\u00edk\u016f<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">V\u00edtejte u posledn\u00edho bloku na\u0161eho seri\u00e1lu. V tomto d\u00edle se zam\u011b\u0159\u00edme na t\u00e9ma online dotazn\u00edk\u016f a jejich v\u00fdhod \u010di nev\u00fdhod. Online dotazn\u00edk je jednou z forem sb\u011bru dat v kvantitativn\u00edm v\u00fdzkumu. Tento typ dotazn\u00edku je&hellip;<\/div>\n","protected":false},"author":3,"featured_media":6540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jak-vytvorit-dotaznik"],"_links":{"self":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/comments?post=828"}],"version-history":[{"count":5,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/828\/revisions"}],"predecessor-version":[{"id":6541,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/posts\/828\/revisions\/6541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media\/6540"}],"wp:attachment":[{"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/media?parent=828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/categories?post=828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-cz.survio.com\/wp-json\/wp\/v2\/tags?post=828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}