{"id":3070,"date":"2017-07-19T08:40:37","date_gmt":"2017-07-19T08:40:37","guid":{"rendered":"http:\/\/blog.survio.com\/?p=3070"},"modified":"2021-10-04T10:26:17","modified_gmt":"2021-10-04T10:26:17","slug":"integrating-google-analytics-survio-get-information-respondents","status":"publish","type":"post","link":"https:\/\/blog-en.survio.com\/integrating-google-analytics-survio","title":{"rendered":"Integrating Google Analytics into Survio \u2013 How to Get More Information About Your Respondents"},"content":{"rendered":"

Are you already experienced at preparing questionnaires and implementing surveys of your own, or are you just getting ready to start? Either way, it might have struck you that it could be useful to get more information on your respondents. For example, what device did they fill it out on \u2013 a computer, a phone, or a tablet? How long did it take to fill out? How many people who opened a questionnaire also filled it out? Or \u2013 which of the sources (email, web, social networks, etc.) from which people received your questionnaire performs the best?<\/span><\/p>\n

If you\u2019re interested in any of this, or you just want to try out some new possibilities, then it\u2019s time to try out a new feature that Survio is bringing to its users.<\/span><\/p>\n

Survio offers information on the progress of a questionnaire survey right within the analysis for that survey, of course, but many experts need the extra information and comparisons with their own data that are offered by Google Analytics. So in this article we\u2019re presenting a useful new feature: the integration of Google Analytics into Survio. This will enable you to obtain much more information about your respondents.<\/span><\/p>\n\n

How to Make Use of Information From Analytics<\/b><\/h2>\n

Success Rates, Survey by Survey<\/b><\/h3>\n

The first thing that you\u2019ll definitely want to know is your success rate among the respondents you\u2019ve contacted. In Analytics\u2019 basic audience overview, you\u2019ll find information on both the visit counts and the user counts for your questionnaires. Any other information depends on your choices.<\/span><\/p>\n

\"Audience<\/p>\n

At Survio we think of everything, and so we\u2019ve already set up questionnaire-completion measurements for you. In Analytics, you\u2019ll find an overview of the number of filled-out questionnaires in the Behavior \u2013 Events report.<\/span><\/p>\n

\"events<\/p>\n

That will give you a very important overview of the effectiveness of your answer collection<\/strong>, or the <\/span>response rate<\/span><\/i>, as it\u2019s called in the jargon. You can also obtain this information directly inside of Survio, but in Analytics you can additionally perform a wide range of comparisons and e.g. evaluate the success rates for the individual sources from which respondents opened a questionnaire (FB, email, etc.).<\/span><\/p>\n

Your options for further analysis of your data are only limited by Analytics.<\/strong><\/p>\n\n

\n

A Note for Power Users<\/strong><\/p>\n

After you activate the Analytics tracking feature and fill in your Analytics code in Survio, information on event completion is sent to your Google Analytics account after each submission of a completed questionnaire. If you will be needing this information when you\u2019re visiting Analytics, the event parameters<\/strong> are as follows:<\/span><\/p>\n

onclick=”ga(‘send’, ‘event’, { eventCategory: ‘survio’, eventAction: ‘submit’, eventLabel: ‘ id’});” <\/strong><\/p>\n

The details of the event that is sent out are:\nEvent Category = \u2018survio\u2019\nEvent Action = \u2018submit\u2019\nEvent label = id<\/p>\n

Here the ID is a unique number for your questionnaire. The event setting is hard-coded; it cannot be changed.<\/p>\n\n<\/div>\n

What Browsers Your Respondents Use<\/b><\/h3>\n

Using Analytics measurements, you can get a detailed overview of what browsers your respondents used when filling out your questionnaire. What is this information good for? If for example you\u2019ve prepared a questionnaire about your eshop, then it can be very important to know which browsers to optimize your shop for. You can see from our example that even for a small survey, the browsers used can be varied indeed.<\/span><\/p>\n

\"\"<\/p>\n

Similarly you can gain information on what operating system your respondents are using. This too can be important information that you will get good use out of.<\/span><\/p>\n

\"\"<\/p>\n

Another piece of information \u2013 from an area that\u2019s seeing rapid developments \u2013 is the use of phones and tablets for filling out your questionnaires. It\u2019s a very quick and effective way of completing them. And what\u2019s more, right now it\u2019s a very popular way. Survio serves fully responsive web pages, which means that your questionnaires look perfect on every device, and so respondents can answer you anywhere and anytime \u2013 maybe even right in your brick-and-mortar store after hooking into your wi-fi.<\/span><\/p>\n

\"\"<\/p>\n

In Analytics, you\u2019ll find a wealth of other information, including the time respondents took to fill out questionnaires, and the regions where they did so. You can also track demographic data like age and gender somewhat, but keep in mind that this data is significantly distorted by the fact that Google has different levels of data on different people. So this is a last resort \u2013 you really want to simply put the age, gender, etc. questions you need right into your questionnaire<\/strong>.<\/span><\/p>\n

Respondents in individual regions<\/span><\/i><\/p>\n

\"Respondents<\/p>\n

Respondents in individual cities<\/span><\/i><\/p>\n

\"Respondents<\/p>\n

Overview of cities in which the questionnaire was filled out<\/span><\/i><\/p>\n

\"Overview<\/p>\n\n

Important Note<\/strong>\n

<\/p>\n

Google Analytics has a certain delay in its measurements, and so the data on your questionnaire views will likewise be available only after a delay. However, you can try out its functionality in the Real-time Preview in Analytics. If you use the tracking code that you normally also use for your website, don\u2019t forget that the questionnaire will be running on a different domain. In this case it\u2019s important to verify that the Analytics settings will not filter this measurement. You\u2019ll find the choice of data in the manager in the third data selection column. Choose all data here. Or you can also create a new data selection to show information about your questionnaire only. Note: this situation only applies in cases where you are using the same code for both the questionnaire and your website. If you are creating your own service and thus your own UA code for the questionnaire, you don\u2019t have to worry about this.<\/p>\n

\"\"<\/p>\n\n<\/div>\n

How to Set It All Up<\/b><\/h2>\n

Start Inside Analytics<\/b><\/h3>\n

First you need to have a Google Analytics account<\/span>\u00a0(https:\/\/www.google.com\/analytics\/<\/a>).\u00a0If you have your own website, then you surely already have an account for this tool, but if you don\u2019t, you can create an account for free easily.<\/span><\/p>\n

In Analytics you can use your existing tracking code, but even better is to create a new service (\u201cproperty\u201d) that you will use for your questionnaire directly. The second variant is better, because displays of your questionnaire will not be counted into your website\u2019s response rate.<\/span><\/p>\n

Step by Step (the individual steps are numbered inside the image):<\/span><\/p>\n\n

    \n \t
  1. First visit the administration page (gear icon \u2013 admin) \u2013 <\/span>note.: You must have administrator rights in your Google Analytics account<\/span><\/i>.<\/span><\/li>\n \t
  2. In your account, in the second column, choose the \u201cProperty\u201d item. All of your other services will be here, including services for your website. \u00a0<\/span><\/li>\n \t
  3. At the bottom of the expanded Property menu, you\u2019ll find the Create New Property option.<\/span><\/li>\n \t
  4. Choose a name for the property.<\/span><\/li>\n \t
  5. Copy your questionnaire\u2019s address (the link to the questionnaire) from Survio. Survio uses the secure \u201chttps\u201d protocol, so you should also choose this option. Caution: you should enter the address starting from www into the URL field, not the whole address starting from http(s).<\/span><\/li>\n \t
  6. Confirm the settings by clicking the \u201cGet Measurement ID\u201d button. That\u2019s the end of the setup.<\/span><\/li>\n \t
  7. In the next screen, you\u2019re provided with your code for measurements. Just copy it \u2013 you do not need the whole measurement script code; the UA code itself really is enough. Survio handles the rest for you. Copy the UA code you\u2019ve received, and use it in Survio. <\/span>Sample UA code: UA-5192617-60<\/span><\/i><\/li>\n<\/ol>\n

    \"Start<\/p>\n

    Note on the image: Don\u2019t look for the same names in your Analytics account as you see in the picture. It\u2019s just an example. In your case, you\u2019ll see the texts that you\u2019ve chosen yourself.<\/span><\/i><\/p>\n

    \"Start \"code<\/p>\n

    If you don\u2019t know what to do, get help from your IT specialist, who will help you to set things up. Or use the <\/span>Google Analytics manual<\/span><\/a>.<\/span><\/p>\n\n

    Continue From Here in Survio<\/b><\/h3>\n

    Setup in Survio is very simple. Once you\u2019ve prepared your questionnaire, switch into our settings and turn on the Google Analytics option. That gives you access to a field where you can copy your Analytics UA code. Don\u2019t forget to save afterwards.<\/span><\/p>\n

    \"Continue<\/p>\n

    Now this code will be added to all your questionnaires, and you\u2019ll be able to get information on your respondents\u2019 behavior. Don\u2019t worry\u2014your respondents will not see the code anywhere in your questionnaire.<\/span><\/p>\n

    Note that the integration of a Google Analytics code is a premium service that you obtain by ordering an Elite premium package.<\/span><\/p>\n

    If you have any questions, suggestions or comments (not only to the series) please do not hesitate to contact us on\u00a0Facebook<\/a>,\u00a0Twitter<\/a>,\u00a0G+<\/a>\u00a0or by\u00a0e-mail<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    Are you already experienced at preparing questionnaires and implementing surveys of your own, or are you just getting ready to start? Either way, it might have struck you that it could be useful to get…<\/div>\n","protected":false},"author":3,"featured_media":4077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-3070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survio-features"],"_links":{"self":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts\/3070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/comments?post=3070"}],"version-history":[{"count":4,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts\/3070\/revisions"}],"predecessor-version":[{"id":3860,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts\/3070\/revisions\/3860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/media\/4077"}],"wp:attachment":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/media?parent=3070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/categories?post=3070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/tags?post=3070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}