![\"054_Costomer](\"\/en\/blog\/wp-content\/uploads\/2020\/01\/AdobeStock_239513576-1100x640.jpeg\")
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There aren\u2019t many things as important for business growth and positive customer experience as gathering customer feedback<\/strong>. It keeps customers from churning<\/strong> and brings you a much clearer idea of what drives your customer satisfaction<\/strong>. Listening to what your consumers have to say will boost your customer acquisition<\/strong>, increase their loyalty<\/strong>, and help you make the right business decisions<\/strong>.<\/p>\n You can read all about the perks of conducting customer feedback<\/a> in the first part of our series<\/a> on this topic. In this part, we\u2019ll outline the most effective way to measure customer satisfaction<\/strong> and walk you through the process of creating a truly efficient customer feedback survey. We\u2019ll sketch out some practical tips and customer feedback examples.<\/p>\n Online surveys!<\/strong> In the modern age, things need to be dealt with as quickly and efficiently as possible. Do you recall the strenuousness of filling out a paper questionnaire? Or how bothered you were when picking up a phone call initiated by \u201cWould you mind answering a few questions for our research?\u201d? And how about the frustration of being the questioner in those cases, dealing with impatient people and processing the collected data laboriously?<\/p>\n These inefficient ways are quickly becoming the past now that online surveys keep gaining popularity. Online questionnaires represent the ideal, smooth solution to better understand your customers, track their satisfaction and boost their engagement and loyalty.<\/strong> With the help of clever online survey platforms<\/a>, such as Survio<\/a>, the work gets done easier than one could imagine.<\/p>\n What are the ultimate options and possibilities when it comes to conducting a customer feedback survey? What are the absolute must-do things when building a customer feedback form<\/strong>? Let\u2019s look into it.<\/p>\n Every product or service should be created to fulfill its customers\u2019 needs and if you don\u2019t know what they are, you might not get it right. However, it\u2019s not always an easy task for consumers to provide information and constructive criticism. Therefore, it\u2019s your responsibility to create a thought provoking survey that will motivate the respondents to provide relevant feedback<\/strong>. Two main things are here to consider before you start formulating the very questions.<\/p>\n First of all, you have to make sure you know exactly who the consumers of your product or service are<\/strong>. Can you picture what they are like? Try to have a think and ask yourself these simple questions which might provide you with a different point of view when thinking about your business:<\/p>\n Second of all, you should dedicate a deep thought to what exactly it is that influences the quality of your business. What makes you better than your competition?<\/strong> Make sure you\u2019re clear in formulating what your success is based on. Is it:<\/p>\n Once you\u2019re clear about that, ask your customers or users about how satisfied with the individual aspects of what you offer they are<\/strong>. Also, do it as directly and to the point as possible. Then, use the gathered information to work hard on maintaining every single one of these aspects<\/strong>. Also, ask only questions that you necessarily need for making some sort of decision, don\u2019t add unnecessary content. People don\u2019t want to waste their time and might end up abandoning your survey.<\/p>\n Here are some good, to the point question examples<\/strong>:<\/p>\n Now that you\u2019ve clearly outlined who your consumers are, the way you should approach them<\/strong> should be clearer to you too. We\u2019ve already mentioned asking your questions as directly and clearly as possible<\/a> so that there\u2019s no misunderstanding. But there\u2019s a few other aspects to consider:<\/p>\n The way you construct your survey<\/strong> besides formulating the questions is a big dealbreaker<\/strong>, too. You don\u2019t want to lose your respondents\u2019 interest on a boring and non-appealing questionnaire, go too far or sound like you don\u2019t care enough. The demands on various surveys are, of course, individual. Different fields require different depths of asking. There\u2019s, however, always a line for what\u2019s too long and too short as well as too laborious, too nonchalant, too dull, too colourful, too serious etc. Choosing the right length, style<\/a> and question types<\/a> can help you get just what you need.<\/strong><\/p>\n Here\u2019s what you should consider when it comes to the general style of your survey. Is it going to be:<\/p>\n Also, consider the language you use<\/strong>, you don\u2019t want to sound too serious or too dishonest. Just like earlier in this article, imagine you\u2019re one of your respondents<\/strong> for a second and think about what would get your attention<\/strong>. Finally, don\u2019t forget to adjust the theme of your survey<\/strong> by e.g. setting up the right colour scheme, paying proper attention to the welcome and thank you page or adding your company logo to it<\/strong>. Anything that your respondents come in touch with which might push their minds towards filling it out or abandoning it is worth your full attention and a proper contemplation.<\/p>\n Choosing the right opportunity to interact with your customers or users is priceless.<\/strong> Nurture them, show them you see them and that you care about their opinion. At any occasion. When should a customer feedback survey be conducted?<\/strong> Here are some typical examples of when and why a customer feedback survey should definitely not be omitted:<\/p>\n Once you\u2019ve created a top notch survey it\u2019s essential to make sure it gets out there<\/strong>, someone finds it <\/strong>and will want to fill it out<\/strong>.<\/p>\n Here are some useful ways of how to get your survey amongst people<\/strong>:<\/p>\n As soon as your respondents find their way to your survey, you want to ensure that they will fill it out and not abandon it. It has to be appealing<\/strong> to them. Engage them, offer them a little incentive and lock their interest.<\/strong> If they feel motivated, they\u2019re more than twice as likely to complete your survey. How to get them motivated?<\/strong><\/p>\n Finally, after having built the perfect survey and succeeded with gathering lots of useful data, don\u2019t let it lie around for nothing. Use it!<\/strong><\/p>\n Have you found out that something doesn\u2019t work properly? Fix it!<\/strong> Would your users appreciate an extra, special feature? Provide it!<\/strong> Would your customers like an article in your sortiment? Add it there!<\/strong> Do they not know what to do when using your service? Improve your customer education!<\/strong> The collected feedback data is there to guide you and can be used in so many useful ways, all leading to improving your business.<\/strong><\/p>\n You can also consider it to be a benchmark for permanent changes<\/strong> as well as use it for customer segmentation<\/strong>. But most importantly, it is to show your consumers that their voices matter and thus increase their loyalty<\/strong>. After all, loyal customers are the best means for business growth! They\u2019re much more powerful and efficient than sales or marketing.<\/p>\n In the following article, we\u2019ll guide you through building your own customer feedback form, step by step, as well as provide you with a ready-made template. Stay tuned, follow us, ask questions, write notes and leave comments via Facebook<\/a>, Twitter<\/a> or by e-mail<\/a> and don’t miss out on anything!<\/p>\n","protected":false},"excerpt":{"rendered":"What\u2019s the most effective way to get customer feedback?<\/h2>\n
1. Asking the right customer feedback questions is the key to success<\/h2>\n
a) Who are you doing it for?<\/h3>\n
![\"Customer](\"\/en\/blog\/wp-content\/uploads\/2020\/01\/AdobeStock_229797541-scaled.jpeg\")
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b) Why should your customers lean towards what you offer?<\/h3>\n
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2. Asking in the right way will boost your survey\u2019s effectiveness<\/h2>\n
a) What should your survey look like?<\/h3>\n
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Tip: Each question type provides a different output. Always think first about what it is you want to find out and what format you need the data in.<\/div>\n![\"054_Customer](\"\/en\/blog\/wp-content\/uploads\/2020\/01\/054-Welcome-page-1.png\")
b) What occasion should a customer feedback survey be sent at?<\/h3>\n
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3. Get it to people and engage them in taking part in it!<\/h2>\n
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Tip: However, make sure to keep the incentives on a reasonable level so that the responses don\u2019t get skewed. Read more on How to get your respondents motivated<\/a> in another of our articles.<\/div>\n4. Use the gathered data and repeat the research!<\/h2>\n
There aren\u2019t many things as important for business growth and positive customer experience as gathering customer feedback. It keeps customers from churning and brings you a much clearer idea of what drives your customer satisfaction.…<\/div>\n","protected":false},"author":3,"featured_media":4073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-create-a-survey"],"_links":{"self":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts\/3355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/comments?post=3355"}],"version-history":[{"count":5,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts\/3355\/revisions"}],"predecessor-version":[{"id":4072,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/posts\/3355\/revisions\/4072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/media\/4073"}],"wp:attachment":[{"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/media?parent=3355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/categories?post=3355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-en.survio.com\/wp-json\/wp\/v2\/tags?post=3355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}