Daniel / Businessman

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Why conduct market surveys?

There are many distinct groups it the market such as your customers, suppliers, competitors, distributors and consumers in general. All of which affect one another differently. Market research survey will help you obtain information on all subjects in the market, their needs, opinions and motives. This is the most common method for market researchers.

Which areas can be covered by a market survey?

  • Market Size: By researching this area you will obtain information on market potential, its capacity, saturation and distribution (number of active consumers, active consumers and their purchasing choices, what and from whom).
  • Get to know customers and their needs: The most common research carried out is focused on customers, competitors and business partners (analysis of their behavior and satisfaction).
  • Segmentation: This research can help you identify your target groups, their geographic, demographic, psychographic and socioeconomic specifications.
Daniel / Businessman

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Market Research Surveys

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