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The main advantage of professional online research is that you will get deeper knowledge about your respondents like:
Demographic criteria: sex, age, family situation or nationality
Geographic criteria: place of residence, city size
Psychographic criteria: nature, social class and lifestyle
Socioeconomic criteria: career, income, education or spending
To achieve company success there are many factors, information being the most necessary. Then you can plan your business, marketing, distribution and other activities, changing the goals and strategy of your company where necessary.
This leads to more customers, increased orders, return customers,increased turnover and higher profits.
If you ask your customers, business partners and others to fill out a survey, don’t hesitate to go deeper. It is much better to send one longer survey than many short ones.