{"id":3312,"date":"2020-11-25T12:28:00","date_gmt":"2020-11-25T12:28:00","guid":{"rendered":"http:\/\/blog.survio.com\/?p=3312"},"modified":"2020-11-25T12:28:02","modified_gmt":"2020-11-25T12:28:02","slug":"6-simple-ways-to-make-online-surveys-engaging","status":"publish","type":"post","link":"https:\/\/blog-pl.survio.com\/6-simple-ways-to-make-online-surveys-engaging\/","title":{"rendered":"6 simple ways to make online surveys engaging"},"content":{"rendered":"\n

Data is the new gold!<\/strong> Gathering important data has become so much easier with the increasing popularity of online survey platforms<\/strong>. Whether they\u2019re used for market research<\/strong>, customer feedback<\/strong>, in education<\/strong> or for organizing events<\/strong> – they\u2019re usually very time and cost efficient<\/strong>. On top of that, getting responses from a large quantity of respondents with the help of <\/span>online surveys<\/span><\/a> is a much more conventional<\/strong> way compared to other research approaches. So let\u2019s learn how to make online surveys better!<\/span><\/p>\n

Often, however, one needs more than just put the survey together, send it out into the world and expect loads of responses coming their way. What if it doesn\u2019t go as smoothly as one expects? <\/span>What if people don\u2019t really feel like spending time answering your questions?<\/b> Tedious and laborious surveys might achieve the opposite to their desired outcome. Research shows that approximately 20% of respondents who start a survey do not finish filling it out<\/strong> and abandon it.<\/span><\/p>\n

Let\u2019s take a look at <\/span>how you can improve your survey<\/b>, make your respondents enjoy taking part in it and prevent wasting your time and energy!<\/span><\/p>\n

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1. Motivation<\/h2>\n

If your respondents feel motivated, they\u2019re more than twice as likely to complete your survey. <\/span>Offer them a little incentive<\/b> such as a discount in your e-shop, involve them in a competition, enter their responses to a draw or prepare a prize for the first few of them who finish your survey. You can also reveal the overall results for everyone who completes your questionnaire to make it more attractive. However, make sure to keep the incentives on a reasonable level so that the responses don\u2019t get skewed.<\/span><\/p>\n

2. Good questions<\/h2>\n

Make the questions and the survey generally sound fun and upbeat!<\/b> It all doesn\u2019t always have to be merely serious, foreign terms and strict instructions. Ask questions with an occasional air of joviality, use fresh and friendly language, ask directly and clearly. It will make your respondents feel like they know what to do. They\u2019ll become more engaged as well as more likely to complete your survey. Plus a short but accurate and most importantly relevant title will help you win over their interest. However, make sure to only use appropriate language and treat the humour with sensitivity in order not to give your research a wrong vibe. Also, always remember: good grammar = good survey.<\/span><\/p>\n

3. Visual aids<\/h2>\n

Sometimes, it might be hard for your respondents to imagine the situation they\u2019re asked to express their opinion on. <\/span>Adding some visual aids<\/b> like uploading images, embedding a video or adding an occasional descriptive comment in between questions might be of great help! People, in fact, react more positively to pictures rather than blocks of text so such variety can keep them more focused and engaged. By choosing the \u201cimage choice\u201d type of question, you can avoid long descriptions completely. Although, always make sure not to make things too complicated. You don\u2019t want to leave your respondents sitting and wondering what you meant by this little brain teaser.<\/span><\/p>\n

4. Types of questions<\/h2>\n

Speaking of which, try to play around with <\/span>using different types of questions<\/b> in general. There\u2019s much more than just a simple yes or no and the final results can give you a much more interesting insight into what your respondents really think. With clever <\/span>survey platforms like Survio<\/span><\/a>, you can choose from up to 12 <\/span>different question types<\/span><\/a> and mix it up a tad. Add question types like star rating or let people drag and drop individual answers in an order according to their importance or relevance. If you have a more complicated question to ask that involves a combination of various criteria, use a single or multiple choice matrix and enjoy a complex analysis in a single summarizing graph. It\u2019s always useful to consider what kind of output you wish for before you decide for a certain type of question as each type of chart and diagram can include and describe different kinds of data. The number of questions included is also worth a proper consideration. Time spent filling out your survey should always feel comfortable.<\/span><\/p>\n

5. Make online surveys with good-looking design<\/h2>\n

Don\u2019t be scared to <\/span>make your survey look good<\/b> by using original background patterns and styles. Adjusting your survey\u2019s design will make the overall experience deeper, more relatable, memorable and personal. Some funky colours can also help you drag attention to your survey and support your respondents\u2019 imagination. With Survio, you can even use your company logo and adjust your survey\u2019s entire look to the design of your brand. It\u2019ll look professional, important and reliable.<\/span><\/p>\n

6. Let them know that you care<\/h2>\n

Let your respondents know you care and <\/span>follow up with them<\/b>. Nobody wants to engage in writing an extensive feedback if they feel like it\u2019s a waste of their time. If possible, try to reach out to your respondents having received their responses! Tell them you read their feedback and that you\u2019re grateful for them finding the time to conduct it. If they feel like what they say is truly important to you or your company and they\u2019re seen, they will not hesitate to share more valuable information or vouch for you in the future. Besides, positive and relevant feedback, of course with the author\u2019s approval, can serve as a great review on various portals that are nowadays gaining popularity.<\/span><\/p>\n

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As you can see, there\u2019s a myriad of original ways to make your survey more engaging and thus step out of the crowd. Your respondents won\u2019t have to go too far to find interest in filling it out. It\u2019s only up to you and your imagination if and how you decide to take the initiative and compose an encouraging survey. An innovative, fun questionnaire<\/a> will surely help you gather the right data and make it worth your time and effort!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Data is the new gold! Gathering important data has become so much easier with the increasing popularity of online survey platforms. Whether they\u2019re used for market research, customer feedback, in education or for organizing events…<\/div>\n","protected":false},"author":3,"featured_media":3912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-3312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-create-a-survey"],"_links":{"self":[{"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/posts\/3312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":6,"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/posts\/3312\/revisions"}],"predecessor-version":[{"id":3918,"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/posts\/3312\/revisions\/3918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/media\/3912"}],"wp:attachment":[{"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-pl.survio.com\/wp-json\/wp\/v2\/tags?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}