{"id":3318,"date":"2019-11-22T14:05:36","date_gmt":"2019-11-22T14:05:36","guid":{"rendered":"http:\/\/blog.survio.com\/?p=3318"},"modified":"2020-11-24T12:53:35","modified_gmt":"2020-11-24T12:53:35","slug":"the-power-of-customer-feedback-part-1-why-is-it-essential","status":"publish","type":"post","link":"https:\/\/blog-pl.survio.com\/the-power-of-customer-feedback-part-1-why-is-it-essential\/","title":{"rendered":"The power of customer feedback – part 1: Why is it essential?"},"content":{"rendered":"\n

There\u2019s a handful of things that are absolutely essential when running your own business. Maintaining good relations with your customers, pleasing them and listening to their needs are undoubtedly amongst the most important ones to name. The truth is, <\/span>only satisfied customers will happily return to you, spend more on their purchases and spread a good word about your brand<\/b>. It is therefore fundamental to constantly be investing enough resources and energy into keeping your customer experience positive. But how do you find out you\u2019re doing it right?<\/span><\/p>\n

Customer feedback<\/b>, information provided by your consumers about how satisfied or dissatisfied they are with your product or service, will help you stay on top of the game. By paying enough attention to what they have in mind, you can secure <\/span>customer loyalty<\/b> and <\/span>improve retention by reducing customer churn<\/b>.\u00a0<\/span><\/p>\n

I<\/span>t\u2019s usually gathered by using a customer feedback form<\/strong> and it\u2019s <\/span>the greatest resource of learning about your company\u2019s possible gaps for improvement<\/b>. Whether it\u2019s missing <\/span>features, an incomplete sortiment, tidiness of your store or willingness of the staff, your customers will tell you what you\u2019re doing right or wrong and why. If you then treat that information appropriately they will never leave you. All in all, customer feedback is a gold mine that\u2019ll <\/span>help you adjust your actions to your customers\u2019 needs<\/b> more accurately.<\/span><\/p>\n

\"Customer<\/p>\n

In this article, we\u2019ll try to explain <\/span>why customer feedback will help your business<\/b> stay ahead of your competition.<\/span><\/p>\n

WHY SHOULD WE CONDUCT CUSTOMER FEEDBACK?<\/strong><\/h2>\n

It is no coincidence that top performing companies all understand the enormous importance of customer feedback and its impact on their business. As research shows, <\/span>it\u2019s anywhere from 5 to 25 times more expensive to acquire a new customer than to keep an existing one satisfied<\/b>. Loyal customers is what keeps your business growing. They provide stability and give you a chance to plan ahead. If they fluctuate too much and if the acquisition drops, an undesirable decrease of business follows inevitably.<\/span><\/p>\n

Let\u2019s point out the key reasons why customer feedback is the breakfast of champions<\/strong>!<\/span><\/p>\n

1. It helps you reveal the aspects of your product or service that need improvement.<\/span><\/h3>\n

The day to day work with your product or your service and knowing every little detail of its every feature might eventually lead to your partial blindness. Being enclosed in your bubble can corrupt your perception of the product and hide its imperfections. And this is where <\/span>your customers might open your eyes<\/b>! They provide you with an exact summary of <\/span>what is right and wrong<\/b> about your product or service. And even though it might hurt your feelings, it\u2019s your customers you\u2019re doing the whole show for after all. Knowing what you lack and steering the development of your product or service the way they wish for is the best way to <\/span>give them a reason to choose you again<\/b> in the future. They might even help you identify your USP (unique selling proposition).<\/span><\/p>\n

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TIP: Ask your customers direct questions about the exact issues you need an answer to. On top of knowing whether you\u2019re doing something right or wrong, it\u2019s also useful to learn about the specifics. Get inspired by some examples:<\/span><\/i><\/p>\n