{"id":343,"date":"2013-12-09T11:01:10","date_gmt":"2013-12-09T11:01:10","guid":{"rendered":"http:\/\/blog.survio.com\/?p=343"},"modified":"2020-11-24T12:35:39","modified_gmt":"2020-11-24T12:35:39","slug":"increasing-a-survey-response-rate","status":"publish","type":"post","link":"https:\/\/blog-pl.survio.com\/popular-series\/increasing-a-survey-response-rate","title":{"rendered":"Increasing a survey response rate"},"content":{"rendered":"

Welcome to the next-to-last episode of our series focusing on the quantitative survey<\/strong>. In this episode we will concentrate on improving the quality of data in online surveys and explain you how to achieve a higher response rate.<\/p>\n\n

General structure of a survey<\/h2>\n

If you divide your survey<\/strong> into more pages, without the need of scrolling through the questionnaire on the single page, you will increase the number of completed surveys<\/strong>. The respondent will orient better and more likely complete every questions.<\/p>\n

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Length of the survey<\/h2>\n

If your survey is too long, the rate of the unfinished responses will be higher, together with increasing number of answers like \u201cI don’t know, can’t answer\u201d. Therefore try to simplify the online survey<\/a> as much as possible<\/strong> so respondents will have no problems to complete it.<\/p>\n\n

Tracking the progress in completing<\/h2>\n

It is very important for the respondent to see his\/her progress in the survey. If he\/she does not see this from the start, the rate of the unfinished surveys is higher. Therefore if your survey is longer, make sure the respondent knows<\/strong> in which part he\/she is.<\/p>\n

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Visual elements in the survey<\/h2>\n

When you make an online survey do not use too eccentric design<\/strong> elements. The respondent may have difficulty to orient among them and he\/she won’t successfully complete it. Use some modest visual elements instead. They will look interesting for the respondent and help him\/her to answer.<\/p>\n

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Be interactive<\/h2>\n

Being interactive in a survey contributes to more pleasant and interesting experience<\/strong> with the whole process. If you use for example skip logic for the questions or random order of answers reacting to respondent’s characteristics, you will increase the response rate.<\/p>\n

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Questions format and grammatical errors<\/h2>\n

Open, complicated and long questions do not contribute well<\/strong> to the respondent’s satisfaction and increase the rate of unfinished surveys. Questions that do not make any sense, are chaotic, full of grammatical and factual errors also have negative effect.<\/p>\n

In the next final episode we will demonstrate some good as well as bad examples of questions definitions in online surveys.<\/p>\n

If you have any questions, suggestions or comments (not only to the series) please do not hesitate to contact us on Facebook<\/a>, Twitter<\/a>, G+<\/a> or by e-mail<\/a>.<\/strong><\/p>\n\n

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Glossary of terms:<\/h2>\n

\u2022 Respondent<\/strong> \u2013 a survey participant who answers questions\n\u2022 Response rate<\/strong> \u2013 number of completed and returned surveys.<\/p>\n\n<\/div>\n

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Sources:<\/h2>\n

\u2022 Lozar Manfreda, Batagejl a Vehovar: Design of Web Survey Questionnaires: Three Basic Experiments<\/em>, 2002, University of Ljubljana\n\u2022 Deutskens et al: Response Rate and Response Quality of Internet-Based Surveys:<\/em> An Experimental Study, Marketing Letters, 2004, Netherlands<\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

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