Love how it turned out?

Hi 👋 How was your visit to [salon name], from how well we listened to how it turned out? Tell us what to do differently next time. Under 2 minutes.

1. How was it overall?

2. What did you come in for?

Select one answer

  • Hair services
  • Facial or skincare
  • Nail care
  • Massage

3. Was it with your usual person?

Select one answer

  • Yes, the same as always
  • No, someone new this time
  • I do not have a usual person
  • This was my first visit

4. How would you rate the visit?

Select one answer in each row

  • Poor
  • OK
  • Great

Staff

  • Poor
  • OK
  • Great

The result

  • Poor
  • OK
  • Great

Cleanliness

  • Poor
  • OK
  • Great

Comfort

  • Poor
  • OK
  • Great

Privacy

  • Poor
  • OK
  • Great

Price

  • Poor
  • OK
  • Great

6. Did you book your next visit?

Select one answer

  • Yes, before I left
  • Not yet, but I will
  • No, I book when I need to
  • No, I am not planning to come back

7. How likely are you to come back?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

8. What should we do differently?

500

Use template

Beauty Salon Client Satisfaction

Who it's for

Hair and beauty salons, barbers, nail and massage studios. Any place where clients book a person, not a shop.

Who answers

Your client, on their phone, on the way home. Eight questions.

Use template

What you'll see

  • Whether they were with their usual stylist or a stand-in
  • Whether they booked the next visit before leaving
  • How the wait felt, which is the complaint nobody says out loud

How to get good answers

  • Send it the same evening, while they still like their hair.
  • Send it to everyone, including first-timers. A first visit is where you lose people.
  • Watch the clients who saw a stand-in. In this trade the relationship belongs to the stylist, so when the stylist leaves, they leave too.
  • Do not hand it over at the till. Nobody criticises someone standing in front of them.

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