From first look to decision

Hi 👋 You recently looked at [company]. Tell us how easy or hard the whole process was, from the first look to the decision. Two minutes.

1. How easy was it to get what you needed?

2. How would you rate each part of the process?

Select one answer in each row

  • Poor
  • OK
  • Great

Clear information

  • Poor
  • OK
  • Great

Useful materials

  • Poor
  • OK
  • Great

Talking to the team

  • Poor
  • OK
  • Great

Comparing options

  • Poor
  • OK
  • Great

Getting a decision made

  • Poor
  • OK
  • Great

3. Which part was hardest?

Select one answer

  • Understanding what it does
  • Finding information
  • Comparing options
  • Working out the price
  • Getting a decision internally
  • Nothing was hard

4. How long did your decision take?

Select one answer

  • Less than a month
  • One to three months
  • Three to six months
  • More than six months
  • Not sure

5. What would have made buying easier?

500

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Survey Templates Customer Feedback

Buyer Journey Experience

Who it's for

Companies with a sales process longer than a single call. It shows how much work it takes to buy from you.

Who answers

The person who bought, shortly after signing. Five questions.

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What you'll see

  • Five parts of the buying process scored side by side
  • The hardest part, named by the buyer
  • How long the decision really took, which is longer than your CRM thinks

How to get good answers

  • Send it within a week of signing, while the process is still fresh.
  • Ask the person who did the legwork, not only the one who signed. They are often not the same person.
  • Send it to lost deals too. The ones who walked away had the worst experience and the most to say.
  • Compare their answer on how long it took with your own record. The gap is the part you never see.

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