Before you chose

Hi 👋 What made you start looking in [category], and what you hoped would change. There are no wrong answers. Two minutes.

1. What made you start looking?

Select one answer

  • A problem we had to solve
  • Pressure to work faster
  • Replacing what we had
  • A new project
  • Someone recommended it
  • A decision from above
  • Just looking around

2. Which goals mattered most?

Select up to 3 answers

  • Save time
  • Cut costs
  • Grow revenue
  • Better quality
  • Simpler processes
  • Better customer experience
  • Less risk
  • Better data

3. What was not working before?

500

4. Which doubts almost stopped you?

Select up to 2 answers

  • Price
  • Risk of it not working
  • Time to set up
  • Convincing colleagues
  • Switching from what we had
  • Not sure it was the right time
  • Nothing, it was easy

5. What would have made choosing easier?

500

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Survey Templates Market Research

Buying Trigger Research

Who it's for

Marketing and sales teams writing a website, an ad or a sales script. Send it to people who bought recently.

Who answers

New customers, in under a minute, while the decision is still fresh.

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What you'll see

  • What made them start looking in the first place, which happens long before any visit to your site
  • What was not working before, in their own words
  • Which doubts nearly stopped them buying
  • What would have made the choice easier

How to get good answers

  • Send it within two weeks of the purchase. After a month people rewrite the story into something tidier than what happened.
  • Ask the people who bought, not the ones browsing. Only buyers remember the moment something tipped.
  • The doubts question is the one that pays. Every answer is a sentence missing from your website.
  • Read the answers in people's own words rather than counting the ticks. This survey is for the wording, not for the percentages.

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