Was the coffee good?

Hi 👋 How was it today at [cafe name], from the coffee itself to the table you sat at? We read every answer, that is how the next one gets better. Under 2 minutes.

1. How was it overall?

2. What were you doing here?

Select one answer

  • Just a quick coffee
  • Sitting with someone
  • Working or studying
  • Having a meal
  • Passing time

3. How often do you come?

Select one answer

  • Almost every day
  • A few times a week
  • A few times a month
  • Rarely
  • This was my first time

4. How would you rate [cafe name]?

Select one answer in each row

  • Poor
  • OK
  • Great

Coffee

  • Poor
  • OK
  • Great

Food

  • Poor
  • OK
  • Great

Staff

  • Poor
  • OK
  • Great

Speed

  • Poor
  • OK
  • Great

Atmosphere

  • Poor
  • OK
  • Great

5. How likely are you to come back?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

6. What should we do better?

500

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Survey Templates Business Specific

Cafe Customer Satisfaction

Who it's for

Cafés, bakeries and small places that live off people coming back. Useful from the first week you open.

Who answers

Your guest, on their phone, while still sitting at the table. Six questions and no name.

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What you'll see

  • Who your regulars are and what they come here to do. Your till cannot tell you either.
  • A star average you can watch week to week
  • What people would change, in their own words

How to get good answers

  • A QR code on the table beats one on the receipt. People answer while they wait, not after they leave.
  • Leave it running all year. The gap between a first visit and a fifth only appears over weeks.
  • Do not offer a discount for answering. You will collect answers from people who came for the discount.
  • Read the "what should we do better" answers every Monday. It is two minutes and it is the part that names the problem.

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