Drive away happy?

Hi 👋 A few questions about buying at [dealership name]: the test drive, the paperwork and everything in between. Tell us what worked and what annoyed you. Under 2 minutes.

1. How was it overall?

2. What did you get?

Select one answer

  • A new car
  • A used car
  • A lease

3. How would you rate the whole purchase?

Select one answer in each row

  • Poor
  • OK
  • Great

Friendliness of the staff

  • Poor
  • OK
  • Great

Knew the cars

  • Poor
  • OK
  • Great

Honest about the price

  • Poor
  • OK
  • Great

Financing and paperwork

  • Poor
  • OK
  • Great

Delivery time

  • Poor
  • OK
  • Great

The showroom itself

  • Poor
  • OK
  • Great

4. What made you choose this model?

Select up to 2 answers

  • Price
  • Features and options
  • Fuel efficiency
  • Brand reputation
  • How soon I could have it

5. Did you feel pushed into anything?

Select one answer

  • No, not at all
  • A little, on the car
  • A little, on the financing or extras
  • Yes, a lot

6. Did it take as long as promised?

Select one answer

  • It was faster than promised
  • Yes, as promised
  • A bit longer
  • Much longer
  • I was never given a date

7. How likely are you to come back for servicing?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

8. What should we do better?

500

Use template

Car Purchase Experience

Who it's for

Car dealers and showrooms, new or used. Send it a week after the keys change hands, to every buyer.

Who answers

Your buyer, on their phone, once the excitement has worn off.

Use template

What you'll see

  • The whole purchase scored step by step, so you see where it got uncomfortable
  • Whether anyone felt pushed into extras they did not want
  • Whether the promised handover date held

How to get good answers

  • A week after collection, not the same day. On the day everyone is happy with a new car.
  • Send it to every buyer, including the ones who haggled hard. Those answers are the useful ones.
  • Do not let the salesperson send it themselves. A buyer will not criticise the person who has their phone number.
  • Watch the pushed-into-extras answer above the overall score. It predicts who never comes back for servicing.

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