Where did your money go?

Hi 👋 How did giving to [charity name] feel from your side, from how easy the donation was to whether you can see what it changed? This is not another ask for money, just for your view. Under 2 minutes.

1. How are we doing overall?

2. How often do you give?

Select one answer

  • This was my first time
  • A few times a year
  • Every month
  • Once a year

3. What made you give?

Select one answer

  • I believe in the cause
  • Personal connection to the issue
  • Transparency about fund usage
  • Someone recommended you
  • Corporate or workplace giving

4. Do you know what your gift achieved?

Select one answer

  • Yes, completely
  • Mostly
  • Roughly
  • Not really
  • No idea at all

5. How often would you like to hear from us?

  • -2
  • -1
  • 0
  • 1
  • 2

Less often

More often

6. How should we reach you?

Select one or more answers

  • Email newsletters
  • Social media
  • Updates on your website
  • Printed reports by post
  • Events or webinars

7. How likely are you to give again?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

8. What should we do better?

500

Use template

Charity Donor Feedback

Who it's for

Charities and non-profits. Send it once a year to everyone who has given, including the people who gave once and never came back.

Who answers

Your donors, in two minutes, on a phone. No donation reference needed.

Use template

What you'll see

  • Whether donors know what their money achieved, which is why most of them stop
  • What made them give in the first place
  • How often they want to hear from you, and through which channel
  • How many would give again, and what the rest want done better

How to get good answers

  • Ask how often people want to hear from you and then honour it. Donors leave from being asked too much more often than from being disappointed.
  • Send it as its own message, never attached to an appeal. A survey with a donate button is an appeal.
  • Include one-off donors. They are the largest group and the cheapest to bring back.
  • If people say they do not know what their gift achieved, that is your next newsletter, not a fundraising problem.

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