1. Which brands come to mind in [category]?

Write down as many as you can

500

2. Have you heard of any of these brands?

Select one or more answers

[Brand 1]
[Brand 2]
[Brand 3]
[Brand 4]
None of these

3. Which of these brands do you use?

Select one or more answers

[Brand 1]
[Brand 2]
[Brand 3]
[Brand 4]
None of these

4. Where have you come across [your brand]?

Select one or more answers

Online ads (social media, search engines, websites)
TV or radio commercials
Word of mouth (friends, family, colleagues)
In-store displays or product packaging
Events or sponsorships
I have not come across it

5. How would you rate [your brand]?

Select one answer in each row

Poor
OK
Great

Quality

Poor
OK
Great

Innovation

Poor
OK
Great

Trustworthy

Poor
OK
Great

Value for money

Poor
OK
Great

Image and style

Poor
OK
Great

6. How likely are you to buy from [your brand]?

Select one answer

Definitely not
Probably not
Not sure
Probably yes
Definitely yes

7. What would make you notice us more?

500

Consumer Brand Awareness

Who it's for

Consumer brands measuring where they stand in their category. Run it yearly, or before and after a campaign.

Who answers

Shoppers in your category, anonymously, in two minutes. Most of them will not be your customers.

Use template

What you'll see

Which brands people name without any prompting, and whether you are among them
How many recognise you once they see the list
Which brands they actually use
How you rate against the others, and what would make people notice you

How to get good answers

The first question decides the value of the whole survey. Never name your brand before it, not even in the invitation subject line.
Send it to people in the category, not to your own customers. Your database cannot tell you anything about awareness.
Do not brand the survey. A logo at the top is the same mistake as naming yourself in question one.
Repeat it with identical wording each year. Awareness only means something as a direction of travel.

What people say about us

Marketing manager, HR specialist and sales director sharing their experience with Survio.

Survey creation is straightforward and simple. Easy to navigate as a survey creator as well as a survey respondent. Quick to make unique surveys tailored to your and your company's purpose.

Linda W. Marketing manager

I've been able to design multiple surveys in just a few minutes. I'm particularly excited about the data collection, analysis, reporting & exporting capabilities, which are critical to my success as an HR.

Liam J. HR specialist

I highly recommend Survio as it is user-friendly and professional. It is definitely worth updating the free account to get more advanced features and make it an integral part of your workflow.

Edward G. Sales director

It’s not just a template. You’ll get the entire survey platform to collect desired data and understand them.

Create your survey now

Which brand comes to mind right now?

1. Which brands come to mind in [category]?

2. Have you heard of any of these brands?

3. Which of these brands do you use?

4. Where have you come across [your brand]?