How do you really eat?

Hi 👋 A few questions about what you eat, where it comes from, and what gets in the way. There are no wrong answers, we're mapping how people really eat. Under 2 minutes.

1. On a typical day, which foods do you eat?

Select one or more answers

  • Breakfast
  • Mid-morning snack
  • Lunch
  • Afternoon snack
  • Dinner
  • Something late in the evening

2. Which of these foods do you eat most often?

Select up to 3 answers

  • Fruits and vegetables
  • Meat and poultry
  • Fish and seafood
  • Dairy products
  • Grains and cereals
  • Fast food or processed meals
  • Sweets and snacks

3. What decides what you eat most often?

Select one answer

  • Price
  • Taste
  • How healthy it is
  • How quick it is
  • Where it comes from

4. Do you follow any of these diets or restrictions?

Select one or more answers

  • Vegetarian
  • Vegan
  • Gluten-free
  • Dairy-free or lactose-free
  • Low-carb or keto
  • Halal or kosher
  • A food allergy
  • No, none of these

5. What makes it hard to eat the way you would like?

Select one or more answers

  • It costs too much
  • I do not have time to cook
  • Healthy food does not taste as good to me
  • I do not know what to cook
  • My household wants different food
  • Good options are hard to find near me
  • Nothing, I eat the way I want

6. Where does most of your food come from?

Select one answer

  • I cook at home
  • Ready meals from a shop
  • Restaurants and takeaway
  • A canteen at work or school
  • Meal-kit or food delivery

7. How often do you eat out or order delivery?

Restaurants, fast food, takeaway and delivery. Select one answer.

  • Daily
  • Several times a week
  • Once a week
  • 1–2 times a month
  • Rarely or never

8. What would you change about the way you eat?

500

Use template

Consumer Eating Habits

Who it's for

Food brands, retailers, canteen operators and public health teams. Run it before you plan a range, a menu or a campaign.

Who answers

Ordinary shoppers and eaters, anonymously, in two minutes. Nothing to weigh, count or remember.

Use template

What you'll see

  • What people eat on a normal day, which is rarely what they buy on a big shop
  • What decides the meal: time, price, habit, the family, or health
  • Who follows a diet and which one, so you know how big each group really is
  • What gets in the way of eating better, in their own words

How to get good answers

  • Ask about a typical day, not about last week. People remember habits far better than they remember dates.
  • Do not send it under a brand name. A logo at the top turns honest answers into polite ones.
  • Avoid anything that sounds like judgement. The moment a question feels like a telling-off, people answer with the version of themselves they would like to be.
  • Run it twice a year. Eating changes with the season more than any other habit you can measure.

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