1. How often do you buy something?

Select one answer

Several times a week
Once a week
A few times a month
Once a month or less
Rarely

2. Where do you buy?

Select one or more answers

Physical retail stores
Online marketplaces (e.g., Amazon, eBay)
Brand websites or apps
Social media stores (e.g., Instagram, TikTok)
Second-hand platforms (e.g., Vinted, Depop)

3. What matters most when you choose where to buy?

Drag and drop to change the order. Most important first.

Price
Quality
Delivery speed
Easy returns
Brand I trust

4. Which categories do you buy most?

Select one answer

Clothing and accessories
Electronics
Home and lifestyle goods
Groceries
Health and beauty products

5. Compared with a year ago, do you shop more or less?

-2
-1
0
1
2

Much less

Much more

6. Which of these habits are true for you?

Select one or more answers

I prefer buying online
I look for sustainable brands
Ads and influencers influence me
I always compare prices
I stick to brands I know
None of these

7. How often do you switch shops?

Select one answer

Almost never, I stick with what I know
Rarely, only if something goes wrong
Sometimes, if I find a better price
Often, I go wherever the deal is

8. What would make you switch shops?

500

Consumer Shopping Trends

Who it's for

Retailers and consumer brands. Run it before you plan a range, a price or a new store.

Who answers

Ordinary shoppers, anonymously, in two minutes. Most of them will also shop somewhere else.

Use template

What you'll see

Where people buy when they are not buying from you
What decides where they shop: price, choice, distance, delivery, habit
Whether they are spending more or less than a year ago
How readily they switch shops, and what would make them switch to you

How to get good answers

Survey shoppers in general, not your own customers. Your till data already covers your share; the rest of the market is the point.
Ask about the last purchase rather than about habits in the abstract. People describe what they did far better than what they usually do.
Leave your brand out of it. A survey with your logo gets you loyalty, not the market.
Run it at the same point each year. Shopping habits move slowly and only a comparison makes them visible.

What people say about us

Marketing manager, HR specialist and sales director sharing their experience with Survio.

Survey creation is straightforward and simple. Easy to navigate as a survey creator as well as a survey respondent. Quick to make unique surveys tailored to your and your company's purpose.

Linda W. Marketing manager

I've been able to design multiple surveys in just a few minutes. I'm particularly excited about the data collection, analysis, reporting & exporting capabilities, which are critical to my success as an HR.

Liam J. HR specialist

I highly recommend Survio as it is user-friendly and professional. It is definitely worth updating the free account to get more advanced features and make it an integral part of your workflow.

Edward G. Sales director

It’s not just a template. You’ll get the entire survey platform to collect desired data and understand them.

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How has your shopping changed?

1. How often do you buy something?

2. Where do you buy?

3. What matters most when you choose where to buy?

4. Which categories do you buy most?

5. Compared with a year ago, do you shop more or less?

6. Which of these habits are true for you?

7. How often do you switch shops?

8. What would make you switch shops?