1. Are you planning to come to [event name]?

Select one answer

Yes, count me in
Probably
Not sure yet
Probably not
No

2. What would make [event name] worth your time?

Select up to 3 answers

Networking
Learning something new
Keynote speakers
Workshops
Entertainment

3. Which of these decides whether you go?

Drag them into your order, most important first.

Speakers and sessions
Networking
Location and travel
Date and time
Food and drink

4. What should be on the programme?

500

5. Which formats do you enjoy most?

Select up to 3 answers

Keynote presentations
Panel discussions
Workshops
Networking sessions
Exhibitions and demos

6. How did you hear about [event name]?

Select one answer

Email invitation
Social media
Website
Someone recommended it

7. Anything we should know before you come?

Dietary needs, accessibility, anything else.

500

Event Attendee Preferences

Who it's for

Conference and festival organisers putting together next year's programme. Send it while ticket sales are still open.

Who answers

People who came before or are thinking about coming. Two minutes on a phone.

Use template

What you'll see

What would make them buy a ticket, ranked, instead of guessed
Which formats they actually enjoy: talks, workshops, panels, the bar afterwards
Topics and names they want on the programme, in their own words
Where they heard about you, so you know which channel is worth paying for

How to get good answers

Ask before the programme is locked. Afterwards it is a satisfaction survey wearing the wrong name.
Send it to last year's attendees and to people who signed up but never came. The second group tells you what put them off.
Let them write in a name or a topic. The open box is where a sold-out session usually comes from.
Do not list forty options. People rank the first eight properly and tick the rest at random.

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