1. How often do you buy clothes?

Select one answer

Several times per week
Several times per month
Several times per year
Less often
Rarely / only when necessary

2. Why do you buy new clothes?

Select up to 3 answers

To follow current fashion trends
To replace old or worn-out clothes
For a special occasion or event
To express personal style
For comfort or practicality
Because of discounts or promotions

3. What matters most when you choose?

Drag them into your order, most important first.

Quality
Price
Brand
Sustainability
Design

4. Where do you usually buy clothes?

Select one or more answers

Physical retail stores
Online stores
Instagram or TikTok shops
Local designers or boutiques
Second-hand or thrift stores

5. How often do you return clothes you buy online?

Select one answer

I never return anything
Now and then
Often
I order several sizes and return the rest
I do not buy clothes online

6. What usually makes you decide to buy?

Select one answer

Reviews I read online
Someone recommended it
Impulse, I just liked it
Something I saw on social media
A discount or a sale

7. How much do you usually spend on one item of clothing?

Select one answer. Amounts are in [currency].

Under 20
20–49
50–99
100–199
200 or more

8. What is hard to find when you shop for clothes?

500

Fashion Shopping Habits

Who it's for

Clothing brands, boutiques and online shops who want to know where their customers buy when they are not buying from you.

Who answers

Shoppers in your market, customers or not. Eight questions.

Use template

What you'll see

Where people actually buy clothes, including the places you do not compete in yet
What decides the purchase, ranked by the shoppers themselves
What they went looking for and could not find anywhere

How to get good answers

Ask beyond your own mailing list. Your customers already like you and cannot tell you about the ones who do not.
Run it once a year, at the same time. Fashion habits shift by season and you want the same season each time.
Leave your brand out of the questions. People answer differently once they know who is asking.
The returns question is the honest one. People who return often are not unhappy customers, they are your best ones.

What people say about us

Marketing manager, HR specialist and sales director sharing their experience with Survio.

Survey creation is straightforward and simple. Easy to navigate as a survey creator as well as a survey respondent. Quick to make unique surveys tailored to your and your company's purpose.

Linda W. Marketing manager

I've been able to design multiple surveys in just a few minutes. I'm particularly excited about the data collection, analysis, reporting & exporting capabilities, which are critical to my success as an HR.

Liam J. HR specialist

I highly recommend Survio as it is user-friendly and professional. It is definitely worth updating the free account to get more advanced features and make it an integral part of your workflow.

Edward G. Sales director

It’s not just a template. You’ll get the entire survey platform to collect desired data and understand them.

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How do you shop for clothes?

1. How often do you buy clothes?

2. Why do you buy new clothes?

3. What matters most when you choose?

4. Where do you usually buy clothes?

5. How often do you return clothes you buy online?

6. What usually makes you decide to buy?

7. How much do you usually spend on one item of clothing?

8. What is hard to find when you shop for clothes?