How was your visit today?

Hi 👋 A few questions about your visit to [centre name], from the changing rooms to whether it was worth the money. Say what did not work, that is what we can fix. Under 2 minutes.

2. What did you come for today?

Select one answer

  • Gym
  • Swimming pool
  • Classes
  • Wellness or spa

3. How would you rate the facilities?

Select one answer in each row

  • Poor
  • OK
  • Great

Cleanliness

  • Poor
  • OK
  • Great

Equipment available

  • Poor
  • OK
  • Great

Safety

  • Poor
  • OK
  • Great

Changing rooms

  • Poor
  • OK
  • Great

4. How was the staff?

Select one answer

  • Excellent
  • Good
  • Fair
  • Poor
  • Very poor

5. Was it worth what you paid?

Select one answer

  • Great value
  • Good value
  • About right
  • A bit pricey
  • Way too expensive

6. What stops you coming more often?

Select up to 2 answers

  • Opening hours
  • Price
  • Too busy
  • Getting there
  • Classes are full
  • Nothing, I come as often as I want

7. How likely are you to recommend [centre name]?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

8. What one thing should we fix first?

500

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Survey Templates Business Specific

Fitness and Wellness Center Satisfaction

Who it's for

Gyms, pools and wellness centres. Run it twice a year with all members.

Who answers

Your members, anonymously, in two minutes.

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What you'll see

  • What stops people coming more often, which is the whole business model in one question
  • The facilities rated separately: equipment, changing rooms, cleanliness, opening hours
  • Whether people think it is worth what they pay
  • The one thing to fix first, chosen by the people paying for it

How to get good answers

  • The turnstile counts visits; it can never tell you why there are not more. That one question is why this survey exists.
  • Send it to everyone, including members who have barely been in. They are the ones about to cancel.
  • Ask about the changing rooms specifically. In most centres they decide more cancellations than the equipment does.
  • Publish what you fixed. In a gym, a note on the door saying you asked for this is worth more than any campaign.

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