No sales call, promise

Hi 👋 You decided not to go ahead with [company]. We would like to know why. Nobody from sales will follow up. Two minutes.

1. How far did the deal get?

Select one answer

  • We only looked briefly
  • We talked but no proposal
  • We had a proposal
  • We nearly signed
  • We signed but it fell through

2. What stopped the deal?

Select one answer

  • Price or budget
  • Priorities changed
  • We chose another supplier
  • Did not fit our needs
  • Too complex
  • Not enough people or time
  • Legal or procurement

3. Which solution did you choose instead?

500

4. Compared with what you chose, how was [company]?

Select one answer in each row

  • Worse
  • Same
  • Better

Quality

  • Worse
  • Same
  • Better

Price

  • Worse
  • Same
  • Better

Ease of use

  • Worse
  • Same
  • Better

Support

  • Worse
  • Same
  • Better

Sales communication

  • Worse
  • Same
  • Better

5. What would have changed your mind?

500

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Survey Templates Customer Feedback

Lost Deal Feedback

Who it's for

Anyone who loses deals and wants to know to whom and why. Send it to every buyer who chose someone else.

Who answers

The buyer who said no, while it is still fresh. Five questions.

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What you'll see

  • Who they chose instead
  • A direct comparison with the winner across five dimensions
  • What would have changed their mind

How to get good answers

  • Send it within a week. After a month people remember only the price.
  • Ask a manager to send it, not the rep who lost. A buyer will not criticise someone to their face.
  • Say clearly that you are not trying to reopen the deal. Otherwise you get silence.
  • The comparison with the winner is the whole point. One low score there tells you whether to fix the product or the selling.

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