What led you here?

Hi 👋 Where did you first hear about [company], what did you look at, and what finally convinced you? 

Two minutes.

1. How clearly did [company] explain its offer?

2. Were you already looking for a solution?

Select one answer

  • Yes, we were actively looking
  • We knew about the need
  • The need came up later
  • Not sure

3. How did you first hear about [company]?

Select one answer

  • Search engine
  • AI assistant
  • Recommendation
  • Article or blog
  • Event or conference
  • Social media
  • Advertisement
  • Someone contacted me

4. What influenced your decision the most?

Select up to 3 answers

  • The website
  • Articles and guides
  • A webinar or event
  • Talking to someone here
  • The demo
  • The free trial
  • A recommendation
  • My own comparison

5. When did you know [company] was the right fit?

Select one answer

  • Right at the start
  • After reading the website
  • After talking to someone
  • After the demo
  • After the trial
  • After comparing others
  • Right at the end

6. What built the most trust?

500

Powered by Survio
Use template

Survey Templates Market Research

Marketing Attribution Feedback

Who it's for

Marketing teams that cannot explain where their customers come from. Send it to people who just bought.

Who answers

New customers, in two minutes, while they still remember how they found you.

Use template

What you'll see

  • How they first heard of you, in their words rather than in a tracking parameter
  • Whether they were already looking or you caught them cold
  • What influenced the decision: a recommendation, an article, a demo, a review
  • The moment they knew you were the right choice, and what built the trust

How to get good answers

  • Send it within a couple of weeks of the purchase. Any later and people name whatever they saw most recently.
  • Read it next to your analytics, not instead of it. One shows the last click, the other shows the conversation at lunch six months earlier.
  • Let people pick several influences. Nobody decides on the strength of one thing.
  • The trust question is where your next landing page comes from. Keep those answers in their original wording.

All templates

Template categories

Trustpilot rating

Rated excellent on

Survio is a survey software for everyone.

Survey templates make your start quick and smooth. Collect any feedback effortlessly.

Create a questionnaire in less than one minute

Create a questionnaire in less than one minute

Collect survey responses on multiple channels

Collect survey responses on multiple channels

Analyze survey results with a single click

Analyze survey results with a single click

What people say about us

Marketing manager, HR specialist and sales director sharing their experience with Survio.

Survey creation is straightforward and simple. Easy to navigate as a survey creator as well as a survey respondent. Quick to make unique surveys tailored to your and your company's purpose.

Linda W. Marketing manager

I've been able to design multiple surveys in just a few minutes. I'm particularly excited about the data collection, analysis, reporting & exporting capabilities, which are critical to my success as an HR.

Liam J. HR specialist

I highly recommend Survio as it is user-friendly and professional. It is definitely worth updating the free account to get more advanced features and make it an integral part of your workflow.

Edward G. Sales director

It’s not just a template. You’ll get the entire survey platform to collect desired data and understand them.

Create your survey now

Enter Survio

Login

Forgot password?

Digicert

Start surveying now!

  • Build a survey Easy-to-use survey editor, 100+ ready-made survey templates
  • Collect responses Mobile friendly, omnichannel collection, identity tracking
  • Analyze results Fast and comprehensive analytics, one-click reports
  • Engage with Survio PRO User management, custom dashboards, integrations, API
  • GDPR
  • SSO
  • ISO 27001:2022

Get in touch with Sales team

Do you have a request for Demo, Custom quote or any other commercial related query? Let us know and our team will get back to you promptly.

This form serves for business related topics to our Sales team.

Survio.com is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.
By clicking submit below, you consent to allow Survio.com to store and process the personal information submitted above to provide you the content requested.