Two minutes on our campaign

Hi 👋 You recently saw a campaign from [company]. We would like to know what you remember and whether it told you anything useful. Two minutes.

1. How clear was the main message of the campaign?

2. What do you remember from the campaign?

500

3. Where did you see the campaign?

Select one answer

  • Email
  • Social media
  • Search engine
  • Event or webinar
  • Someone shared it
  • I do not remember

4. How true is each statement about the campaign?

Select one answer in each row

  • Not true
  • Partly true
  • Very true

Relevant to me

  • Not true
  • Partly true
  • Very true

Held my attention

  • Not true
  • Partly true
  • Very true

Told me something new

  • Not true
  • Partly true
  • Very true

Made me think differently

  • Not true
  • Partly true
  • Very true

5. Did the campaign lead you to do anything?

Select one answer

  • Yes, I looked for more
  • Yes, I visited the website
  • Yes, I got in touch
  • No, but it was interesting
  • No, nothing

6. How could the campaign be better?

500

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Marketing Campaign Feedback

Who it's for

Marketing teams that just ran a campaign. Send it while the campaign is still live or right after it ends.

Who answers

People from the audience you targeted, anonymously, in two minutes.

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What you'll see

  • What people actually remember from the campaign, in their own words
  • How clear the main message was, which is usually clearer to you than to them
  • Where they saw it, so you know which channel carried it
  • Whether it changed how they see the company, and whether anyone did anything as a result

How to get good answers

  • Ask what people remember before asking about the message. Otherwise you are testing recognition, not memory.
  • Run it while the campaign is still in the air. Recall drops off within days of the last ad.
  • Ask the audience you targeted, not the people who clicked. Clickers are the best case, and there are never many of them.
  • Compare recall against the budget per channel. That single comparison usually rewrites the next media plan.

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