Do our words work?

Who it's for

Anyone writing a headline, a product description or a homepage. Test it before it goes live.

Who answers

People from your target group, anonymously, in under a minute. Four questions and one piece of text.

What you'll see

• What the text means to people, written in their own words
• How clear they find it, on a scale
• Whether it sounds different from everyone else in the category, or interchangeable
• What is missing or confusing

How to get good answers

• The open question is the test. If people cannot say back what you meant, the text does not work, whatever the rating says.
• Show one version at a time. Two versions side by side get you a preference, not a measurement.
• Never test on colleagues. The team knows what the sentence is supposed to mean and can no longer read it cold.
• Twenty answers are enough to see whether a message lands. This is a one-minute survey, so run it before every launch.