1. How satisfied are you with your phone?

2. Which of these devices do you own?

Select one or more answers

Smartphone
Tablet
Laptop
Smartwatch or fitness band
Wireless earbuds
E-reader

3. What brand is your main phone?

Select one answer

Apple
Samsung
Xiaomi
Google
Honor or Huawei

4. Why did you pick that one?

Select up to 3 answers

Price and value for money
Brand reputation
Design and aesthetics
Battery life
Camera or display quality
Operating system and features
Recommendations or reviews

5. How would you rate your device?

Select one answer in each row

Poor
OK
Great

Speed

Poor
OK
Great

Battery

Poor
OK
Great

Camera

Poor
OK
Great

Screen and sound

Poor
OK
Great

Ease of use

Poor
OK
Great

Build quality

Poor
OK
Great

6. How often do you replace your device?

Select one answer

Less than a year
1-2 years
2-3 years
3-5 years
More than 5 years

7. Where did you buy your device?

Select one answer

Brand store
Carrier store
Electronics shop
Online marketplace
Second-hand or refurbished

8. Was your device worth the price?

Select one answer

Great value
Good value
Fair for the price
A bit pricey
Way too expensive

9. Would you buy the same brand again?

Select one answer

Definitely
Probably
Not sure
Probably not
Definitely not

10. What should your next device do better?

500

Mobile Device Purchase Habits

Who it's for

Phone retailers, networks and manufacturers. Run it once a year to understand what drives the next purchase.

Who answers

Ordinary phone owners, anonymously, in three minutes.

Use template

What you'll see

Why people chose the brand they carry, which sales data can never show
How often they replace a phone and where they buy it
Whether they think it was worth the price
How many would buy the same brand again

How to get good answers

Ask about the phone they have, not about the one they want. Intentions are cheap; the last purchase actually happened.
Include people on older handsets. They are the ones about to buy and the easiest group to win.
Ask where they bought it. The answer decides whether your money goes into the shop, the network or the website.
Do not brand the survey if you sell one of the phones on the list. People soften their answers about the brand that is asking.

What people say about us

Marketing manager, HR specialist and sales director sharing their experience with Survio.

Survey creation is straightforward and simple. Easy to navigate as a survey creator as well as a survey respondent. Quick to make unique surveys tailored to your and your company's purpose.

Linda W. Marketing manager

I've been able to design multiple surveys in just a few minutes. I'm particularly excited about the data collection, analysis, reporting & exporting capabilities, which are critical to my success as an HR.

Liam J. HR specialist

I highly recommend Survio as it is user-friendly and professional. It is definitely worth updating the free account to get more advanced features and make it an integral part of your workflow.

Edward G. Sales director

It’s not just a template. You’ll get the entire survey platform to collect desired data and understand them.

Create your survey now

Is your device still good enough?

1. How satisfied are you with your phone?

2. Which of these devices do you own?

3. What brand is your main phone?

4. Why did you pick that one?