Would you buy this?

Hi 👋 We are working on [product name] and we want to know if it is worth making. Tell us what you think before it exists. Under 2 minutes.

1. If [product name] existed today, would you buy it?

Select one answer

  • Definitely not
  • Probably not
  • Not sure
  • Probably yes
  • Definitely yes

2. Do you use anything like [product name] today?

Select one answer

  • Yes, something similar
  • Something that only half works
  • I do it by hand
  • No, nothing

3. Why might you not buy [product name]?

Select one answer

  • I do not need it
  • I am happy with what I use now
  • I expect it would be too expensive
  • I would need to see it first
  • I see no downside

4. How much would you expect [product name] to cost?

Just the number, in [currency]

5. What do you like most about [product name]?

500

6. Which of these qualities matters most?

Most important first

  • Price
  • Quality
  • Ease of use
  • Design
  • A brand you trust

7. What would you change about [product name]?

500

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Survey Templates Market Research

New Product Concept Feedback

Who it's for

Anyone about to build something new or buy stock of it. Asking costs less than finding out after the first production run.

Who answers

People from your target group, customers or not. Seven questions and no knowledge of the product needed.

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What you'll see

  • How many say they would buy it, and what they expect to pay
  • What they use instead today. That is who you are really competing with.
  • Why they would not buy it. Worth more than every positive answer together.

How to get good answers

  • Ask people outside your own circle. Friends and followers say yes to everything.
  • Describe the product in one plain sentence and show it if you can. Half the useless answers come from people picturing something else.
  • Read the "would you buy it" answers together with the price people named. The price from those who said "definitely yes" is the only one worth using.
  • Leave your brand out of it. It moves the answers and you will not know by how much.

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