Did you find what you came for?

Hi 👋 A few questions about shopping at [online store name], from finding the product to paying for it. Say what did not work, that is what we can fix. Under 3 minutes.

1. How was your visit overall?

2. What brought you to our store today?

Select one answer

  • Browsing only
  • Looking for a specific product
  • Comparing prices
  • Making a purchase

3. Did you buy anything today?

Select one answer

  • Yes
  • No, not this time
  • Not yet, I will come back

4. How would you rate the site?

Select one answer in each row

  • Poor
  • OK
  • Great

Product photos

  • Poor
  • OK
  • Great

Product details

  • Poor
  • OK
  • Great

Search

  • Poor
  • OK
  • Great

Filters

  • Poor
  • OK
  • Great

5. Did we have what you were looking for?

Select one answer

  • Yes
  • Yes, but not in the variant I wanted
  • No, you do not stock it
  • I was only browsing

6. How do our prices compare to other stores you use?

Select one answer

  • Much better
  • Slightly better
  • About the same
  • Slightly worse
  • Much worse
  • I have not compared

7. What slowed you down at checkout?

Select one or more answers

  • Shipping cost appeared too late
  • Too many steps or forms
  • My payment method was missing
  • I had to create an account
  • The delivery date was unclear
  • Nothing, it was quick
  • I did not get to checkout

8. How likely are you to recommend [online store name]?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

9. What would you change about our store?

500

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Survey Templates Customer Feedback

Online Store Shopping Experience

Who it's for

Online shops. Show it to people while they are on the site, including the ones who are about to leave without buying.

Who answers

Visitors, anonymously, in two minutes.

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What you'll see

  • Whether you had what they came for, which leaves no trace anywhere in your analytics
  • What slowed them down at checkout
  • How your prices look to them compared with elsewhere
  • The site itself rated on search, speed, photos and descriptions

How to get good answers

  • Show it to people who are leaving empty-handed. Buyers can tell you what worked; only the others can tell you what did not.
  • Keep it to two minutes and let people skip. A survey that blocks the page costs you the sale you were measuring.
  • The "did we have it" question is a stock list. Every no is a product somebody wanted to pay you for.
  • Read the checkout answers weekly. Delivery cost, registration and payment options are the three that move the numbers fastest.

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