1. Do you have any pets?

Select one or more answers

Dog
Cat
Bird
Small mammal (hamster, rabbit, etc.)
Fish or reptile
Horse
No pets

2. Are you thinking about getting a pet?

Select one answer

Yes, actively looking
Yes, sometime later
Maybe
No

3. What do you spend on your pet in a month?

Amounts are in [currency]. Select one answer.

Nothing
Under 20
20 to 50
50 to 100
100 to 200
More than 200
Prefer not to say

4. Where do you buy pet food and supplies?

Select one or more answers

Pet shop
Supermarket
Online pet store
General online marketplace
Vet clinic
Breeder or farm shop

5. If you could have any pet, which would it be?

Select one answer

Dog
Cat
Bird
Small mammal (hamster, rabbit, etc.)
Fish or reptile
Horse

6. Which animal would you never have?

Select one or more answers

Dog
Cat
Bird
Small mammal (hamster, rabbit, etc.)
Fish or reptile
Horse
None of these

7. What matters most when choosing a pet?

Drag them into your order, most important first.

How much care it needs
Cost of food and vet care
Character and temperament
Purchase price
Whether it is safe around people

8. Why do people decide against a pet?

500

Pet Ownership Habits

Who it's for

Pet shops, food brands, vets and shelters. Run it to see the whole market, not just your corner of it.

Who answers

Pet owners and people thinking about getting one. Two minutes, anonymous.

Use template

What you'll see

Where people buy food and supplies when they are not buying from you
What a household spends on a pet each month
What matters most when choosing food
What puts people off getting a pet at all, which is where the next generation of owners is lost

How to get good answers

Include people who do not have a pet yet. They are the market you are about to gain or lose, and they are in nobody's customer database.
Ask about spending in ranges, not as an exact figure. People answer ranges honestly and exact numbers badly.
Keep the food question away from brand names. Once brands are on screen, people pick the one they have heard of.
The question about what puts people off is worth reading in full. Shelters and shops usually find the same three answers and can fix two of them.

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Linda W. Marketing manager

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Edward G. Sales director

It’s not just a template. You’ll get the entire survey platform to collect desired data and understand them.

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How much do you spend on your pet each month?

1. Do you have any pets?

2. Are you thinking about getting a pet?

3. What do you spend on your pet in a month?

4. Where do you buy pet food and supplies?

5. If you could have any pet, which would it be?

6. Which animal would you never have?

7. What matters most when choosing a pet?

8. Why do people decide against a pet?