Did we have everything you needed?

Who it's for

Pharmacies, single shops and chains. Run it for a few weeks at a time, two or three times a year.

Who answers

The customer who just came in, on a phone, in under two minutes. No name needed.

What you'll see

• How many people left without what they came for, which is the number nobody tracks
• Who came for a prescription and who came for advice
• Regulars and one-off visitors split apart
• How the pharmacy is rated on stock, price, advice and speed

How to get good answers

• Put a QR on the bag and on the till receipt. The phone is already in their hand as they leave.
• Ask nothing about medicines, conditions or prescriptions. Ask about the visit; the rest belongs nowhere near a survey.
• The "did you get everything" question is the one to read first. Every no is a sale that walked to the shop down the street.
• Run it in short bursts rather than all year. A few hundred answers in three weeks tells you more than a trickle over twelve months.