Product Pricing Survey

Product Pricing Survey

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Set product prices also by parameters other than the market price or the price offered by the competition. See the details in a price sensitivity questionnaire template.

The survey sample is ideal for

  • marketing departments,
  • sales representatives,
  • senior store managers.

Product quality combined with brand awareness - brand, appearance and design, functionality, satisfaction of need or scarcity, level of expectations - all influence the customer’s decision to spend more or less money on a specific product. This survey will help you find out what parameters the product must meet from the customer’s point of view and at what price level you, as the seller, should be in order to ensure the sale of the product at a set price and required margin.

The questionnaire template can be fully edited. Survio will process your answers into well-arranged tables and graphs.

Product price sensitivity questionnaire template

Dear Sir / Madam,

thank you for visiting us. By filling out this 5-10 minute survey, you will help us obtain the very best results.

1. How familiar are you with "product"?

  • I use it daily
  • I purchased it couple of times
  • I am generally aware of the product
  • I was not aware of such a product

2. If you knew that the price of "product" was "price", would you pay more or less to buy it?

  • 10-20% more
  • 5-10% more
  • No more, no less
  • 5-10% less
  • 10-20% less

3. About how many units of "product" more or less would you buy?

Consider the next year at each price point listed.

  • 4+ less
  • 1-3 less
  • 1-3 more
  • 4+ more

+20%

  • 4+ less
  • 1-3 less
  • 1-3 more
  • 4+ more

+10%

  • 4+ less
  • 1-3 less
  • 1-3 more
  • 4+ more

+%5

  • 4+ less
  • 1-3 less
  • 1-3 more
  • 4+ more

-%5

  • 4+ less
  • 1-3 less
  • 1-3 more
  • 4+ more

-%10

  • 4+ less
  • 1-3 less
  • 1-3 more
  • 4+ more

-%20

  • 4+ less
  • 1-3 less
  • 1-3 more
  • 4+ more

4. About what would you expect to pay for "product"?

  • Price

Enter your price:

5. At what price would "product" begin to look so cheap that you would feel that quality could not be good?

  • +20%
  • +10%
  • +%5
  • -%5
  • -%10
  • -%20

6. Based on your experience, could you apply the following attributes to "product"?

  • Definitely
  • Probably
  • Probably not
  • Definitely not
  • Not sure

High quality

  • Definitely
  • Probably
  • Probably not
  • Definitely not
  • Not sure

Affordable price

  • Definitely
  • Probably
  • Probably not
  • Definitely not
  • Not sure

A brand I can trust

  • Definitely
  • Probably
  • Probably not
  • Definitely not
  • Not sure

Well built

  • Definitely
  • Probably
  • Probably not
  • Definitely not
  • Not sure

Great packaging

  • Definitely
  • Probably
  • Probably not
  • Definitely not
  • Not sure

High value

  • Definitely
  • Probably
  • Probably not
  • Definitely not
  • Not sure

7. Other than the product itself, which of the following would most influence you when deciding to buy it?

  • Customers' experience
  • Sales / service representative
  • Advertising
  • Guarantee / warranty offers
  • Packaging
  • Trends

8. What, if anything, do you like most (least) about "product"?

500

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