What do you actually read?

Hi 👋 We want [publication name] to be worth your time, so tell us what you read, what you skip and what is missing. Under 2 minutes.

1. How satisfied are you with [publication name]?

2. How much of each issue do you read?

Select one answer

  • I rarely open it
  • I only look at the headlines
  • I read a few pieces
  • I read most of it
  • I read all of it

3. Where do you usually read [publication name]?

Select one or more answers

  • Printed copy
  • Website
  • Email newsletter
  • Mobile app
  • Social media
  • Podcast or audio

4. Which of these titles do you also read?

Select one or more answers

  • [Title 1]
  • [Title 2]
  • [Title 3]
  • [Title 4]
  • None of these

5. How often do you read each section?

Select one answer in each row

  • Never
  • Sometimes
  • Always

News

  • Never
  • Sometimes
  • Always

Long reads

  • Never
  • Sometimes
  • Always

Opinion

  • Never
  • Sometimes
  • Always

[Section 1]

  • Never
  • Sometimes
  • Always

[Section 2]

  • Never
  • Sometimes
  • Always

[Section 3]

  • Never
  • Sometimes
  • Always

6. How likely are you to recommend [publication name]?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

7. What would you like to read more of?

500

Publication Readership Feedback

Who it's for

Magazines, newspapers and member titles, print or online. Run it once a year, before you redesign anything.

Who answers

Your readers, anonymously, in two minutes. Nothing to look up.

What you'll see

  • How much of each issue people actually read, rather than how much of it you publish
  • Which sections get read every time and which get skipped
  • Which other titles your readers read, which is the competition you cannot see in your own numbers
  • What they want more of, in their own words

How to get good answers

  • Ask which other titles they read. Your own analytics can never show you that, and it is the most useful answer in the survey.
  • Ask about sections by name. "How do you like the magazine" gets you a shrug; a list of sections gets you a decision.
  • For a print title, put the link and a QR in the issue itself. An email to a print subscriber reaches the wrong half of your readers.
  • Be ready to hear that a section you are proud of gets skipped. That is the answer worth paying for.

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