What would your child enjoy the most?

Who it's for

Summer camp and holiday club organisers. Run it in winter, before the programme and the prices are set.

Who answers

Parents, in two minutes, on a phone. They can leave an email if they want to be told when booking opens.

What you'll see

• What parents would expect to pay for a week, before you publish a price
• Which activities appeal and how long the camp should be
• What matters most when choosing: safety, staff, programme, price, friends going too
• Which families have been before and which are new

How to get good answers

• Run it in winter. By spring the programme is printed and the survey can only confirm what you already decided.
• Ask about price as a range, in their words, before you show yours. Otherwise you learn only that your price is acceptable to people who already booked.
• Send it to families who enquired and went elsewhere. They tell you what your offer was missing.
• The email at the end is optional and is for one message only: booking is open. Use it for anything else and you lose the list.