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Chestionar privind consumatorii de ciocolată

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

How often do you consume chocolate?

Please select how frequently you consume chocolate.
2

On a scale of 1 to 10, how likely are you to recommend your favorite chocolate brand to others?

Rate your willingness to recommend your favorite brand, with 1 being least likely and 10 being most likely.
3

What is your favorite chocolate flavor?

Please describe your favorite chocolate flavor.
4

Which type of chocolate do you prefer?

Select the type of chocolate that you prefer the most.
5

How often do you try new chocolate products?

Indicate how frequently you explore new chocolate products.
6

Rate the importance of price when choosing a chocolate product.

Rate the significance of price in your chocolate purchase decision-making process.
7

What motivates you to buy chocolate?

Please share the reasons that drive your chocolate purchases.
8

Do you prefer artisanal or mass-produced chocolate?

Indicate your preference between artisanal and mass-produced chocolate.
9

How likely are you to buy organic chocolate products?

Rate your likelihood to purchase organic chocolate products.
10

What improvements would you like to see in the chocolate industry?

Share any suggestions or improvements you wish to see in the chocolate industry.
11

Cât de importantă este proveniența (origine, fair‑trade, organic) atunci când cumpărați ciocolată?

Scrieți un număr de la 1 la 5. 1 - deloc important, 5 - foarte important
12

Ce tip de ciocolată preferați?

Select one or more answers
13

Rolul prețului în decizia de achiziție

Indicate which value you incline to
0
Left
Right
14

Completați fraza: „Dacă aș găsi în magazin o ciocolată cu aromă exotică (ex.: chimen, matcha, chili), aș…”

15

Ce factori influențează cel mai mult decizia de cumpărare?

Select one or more answers
16

Cum ați descrie textura ideală a unei ciocolate? (ex.: cremoasă, crocantă, topire rapidă)