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EN: ID-Projekt Hochschule Geisenheim University


What characterises us as Hochschule Geisenheim University? How do we see ourselves, what does the outside world expect of us? What is our identity, how do we live it and how do we show it?

Your assessment is particularly important to us so that we can further develop our brand, i.e. our self-image and our image, in a future-oriented way.

This survey takes about 7-10 minutes. There are no right or wrong answers - we are interested in your personal views.

Your answers will remain anonymous and will be treated confidentially. Please note: Participation is only possible once.


Thank you for your time.


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The ID project team

Members of Hochschule Geisenheim University (Philipp Stieffenhofer, Nelly Sämann, Tina Träger, Dr Christiane Jost, Dr Kai Thielking, David Schäfer, Tabea Dietrich, Maximilian Unfried)

Members of the external partner Schwarz+Matt (Maximilian Kersten, Niklas Beab, Jannis Falk, Thi Lange)


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German Version: Link


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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
1

I know exactly what Hochschule Geisenheim University stands for.

Please select an answer.
2

How would you describe Hochschule Geisenheim University in your own words?

Write a short text or key points.
3

Which characteristics do you think fit the university's brand particularly well?

Please list up to 6 attributes.
4

At what moments do you think: ‘This is typical of Hochschule Geisenheim University?’

Write a short text or key points.
5

Please select the sector to which you have the greatest personal connection.

Select an answer.
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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
6

What values or topics do you think Hochschule Geisenheim University should stand for in the wine and beverage industry?

Please name three terms or characteristics
logo
ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
7

What values or topics do you think Hochschule Geisenheim University should stand for in the food industry?

Please name three terms or characteristics
logo
ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
8

What values or topics do you think Hochschule Geisenheim University should stand for in the horticultural sector?

Please name three terms or characteristics
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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
9

What values or topics do you think Hochschule Geisenheim University should stand for in the landscape architecture sector?

Please name three terms or characteristics
logo
ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
10

What values or topics do you think Hochschule Geisenheim University should stand for in the region?

Please name three terms or characteristics
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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
11

How appealing do you find the current design (logo, colours, fonts) of the university?

Select an answer.
question image
12

Where do you see potential for improvement in terms of design?

Write a short text or key points.
13

In your opinion, which of the following aspects of Hochschule Geisenheim University's positioning should continue to take centre stage in the future?

Prioritise by dragging and dropping the elements into an order. Top = important Bottom = not important
14

What do you expect from the university in terms of communication, marketing and events?

Write a short text or key points as general feedback with praise/criticism as well as concrete ideas for new formats etc.
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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
15

I am…

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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
16

What does Hochschule Geisenheim University stand for as an employer?

17

How long have you been working at the university?

18

In which area of the university do you work?

Wählen Sie eine Antwort
19

Why did you choose Hochschule Geisenheim University as your employer?

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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
20

What topics should Hochschule Geisenheim University stand for for students and prospective students?

21

How did you find out about the study options before deciding to study?

22

Why did you decide to study at Hochschule Geisenheim University?

23

My current degree programme is

Wählen Sie eine Antwort
24

In welchem Fachsemester studieren Sie aktuell?

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ID project of Hochschule Geisenheim University. Our brand is more than just a logo or a claim - it shows who we are, what we stand for and how we are perceived.
25

Which external stakeholders do you think should be consulted?

Background: In order to obtain a comprehensive picture of the brand, we are also planning a survey of external stakeholders to capture their perspective on the brand.
Thank you very much!

Your feedback is very valuable to us - it helps us to further develop our brand and anchor it even more firmly in our daily activities.

With your perspective, you are making an important contribution to the future of Hochschule Geisenheim University.


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Would you like to get even more involved in this project? Then get in touch at kommunikation@hs-gm.de and secure the chance to take part in one of our focus group workshops and/or the brand working group.


You can find more information about the ID project on the HGU ID dashboard page of the same name (for employees) and in the HGU app (new channel called ID project)