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impact of instagram advertising
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
Full Name
2
Gender
Select one answer
Male
Female
Prefer not to say
3
Age
Select one answer
17-19
20-22
23-25
Above 25
4
How often do you use instagram ?
Select one answer
Several times a day
Once a day
A few times a week
Once a week or less
5
How long do you typically spend on instagram each day ?
Select one answer
Less than 30 minutes
30 minutes to 1 hour
1-2 hours
More than 2 hours
6
Do you engage with instagram advertisements for clothing brands ?
Select one answer
Yes,frequently
Ocassionally
Rarely
Never
7
Do you follow clothing brand on instagram ?
Select one answer
Yes
No
8
What is your monthly spending on clothing ?
Select one answer
Below 500
500 to 1000
More than 1000
9
Which shopping method do you prefer ?
Select one answer
Online
Shopping in store
Other (please specify)
10
What type of instagram ads are you most likely to interact with ?
Select one answer in each row
Very likely
Likely
Neutral
Unlikely
Very unlikely
Sponsored posts in feed
Instagram story ads
Reel ads
Explore page ads
11
How do you usually react when you see a clothing ad on instagram ?
Select one answer
I click on the ad to shop or learn more
I sometimes check the brand or product
I ignore it
12
Do you purchase clothing after seeing an instagram ad ?
Select one answer
Yes
No
Maybe
13
What factors influence your decision to purchase clothing from an instagram ad ?
Select one answer in each row
Yes
No
Maybe
Price of the product
Product aesthetics
Discount or promotion
The brands reputation
Urgency of the offer
14
Which payment method do you prefer ?
Select one answer
Credit card
Debit card
UPI
Cash on delivery
15
Have you ever faced any problems while shopping on instagram ?
Select one answer
Yes
No
16
If yes, what problems have you faced ?
Select one answer
Poor product quality
Poor customer service
Difficulty with payment processing
Long shipping time
Other
17
How often do you experience problems while shopping on instagram ?
Select one answer
Frequently
Occasionally
Rarely
Never
18
Do you feel that instagram ads for clothing are more authentic and engaging than other forms of online advertising ?
Select one answer
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
19
How relevant do you think instagram clothing ads are to your preference ?
Select one answer
Very relevant
Somewhat relevant
Neutral
Not relevant
Not relevant at all
20
How satisfied are you with the instagram ads you see ?
Select one answer
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
21
Do you think instagram ads are personalized to your style and preference ?
Select one answer
Yes
No
Sometimes
22
Do you trust instagram advertisements ?
Select one answer
Yes
No
Maybe
23
Do you purchase a clothing brand if an influencer or celebrity you follow endorses on instagram ?
Select one answer
Yes
No
Maybe
24
How likely are to purchase from a clothing brand again if you have seen their advertisement on instagram ?
Select one answer
Very likely
Likely
Neutral
Unlikely
Very unlikely
25
Do you consider clothing brand more trustworthy if it has frequent ads on instagram ?
Select one answer
Yes
No
Maybe
26
Do you often share instagram clothing ads to friends or family ?
Select one answer
Yes
No
Maybe
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