Thank you for participating in this expert survey on brand management.
The cross-industry study is being conducted by gmk Markenberatung, a management consultancy specializing in strategic brand management, and the German Design Council.
As a thank-you for your participation, you will receive the documentation of the central study results exclusively in advance. The results should provide you with new starting points for your daily work.
Answering the questions will take a maximum of 15 minutes. Your data will be evaluated completely anonymously and will not be passed on to third parties.
Since some questions are difficult to assess objectively, we are interested in your personal assessment. Please answer these questions to the best of your knowledge and belief.
We thank you in advance for your participation and support!